The Exposure Ninja Digital Marketing Blog

The potential for using social media to bring you highly qualified fresh leads is really exciting, especially if your small business is just starting to take shape. Unlike forms of…

While setting up and improving your business’s social media channels, you’ve probably created your customer persona, researched your competitors, created your voice/tone and learned the dos and don’ts of being…

You’ve activated and opened accounts on Facebook, Twitter, and a whole host of new social media platforms. You want to join the world of online digital advertising and through it…

After opening new social media accounts for your business, it’s only a matter of time before you start to receive your first complaints (and as you grow, you will receive…

Unknown to many businesses new to online advertising is how useful the professional social network LinkedIn can be as part of a diverse social media strategy. It’s frequently used by…

Facebook Apps expand the marketing potential for every page used by businesses. They’re great for gathering information, building brand awareness, driving user engagement and generating leads for future sales. Every…

Facebook is the undisputed king of social media advertising, and with over $11.4 Billion spent on advertising on the network in 2015, it doesn’t show any sign of slowing down…

Live-Tweeting events, TV shows and conferences that your audience is already engaging with is like joining their conversation at a party. It gives you a chance to communicate your brand’s…

Before the first Tweet is sent and Facebook update is published, it’s important to understand the tone and voice of your business. By tailoring your brand’s voice you can better…

Businesses have been using Twitter as an effective tool for lead generation and customer service ever since the service was launched in 2006, and creating an account on the network…

Instagram is fast becoming one of the most important social networks for businesses and advertisers thanks to the rapid rise in followers the service has seen over the past few…

Creating a blog for a business has become one of the most adopted marketing strategies of the past decade. This increased consumption of digital information has become easier as people…

Every month 1.8 million users log onto Facebook to check in with their friends, organise meetups, and share the latest funny cat picture that’s got everyone laughing. For business owners,…

One of the questions most business have around social media is ‘how do I grow my following?’ It’s easy to set up profiles and write posts, but how does that turn into an…