Pay Per Click (PPC)

What Is Pay Per Click Advertising?

Pay Per Click Advertising is a type of internet advertising which encourages internet users to click on an advert and visit a specific product or service for sale.

The most successful Pay Per Click network is the Google Ads network, run by the search giant, which has ads that appear within the search engine's results pages and throughout a network of websites.

Pay Per Click Ads are an effective method for testing the potential conversion rate of a business model, sale, product, or service.

Visual ads, known as Display Ads, are effective for encouraging potential customers to return to a product or service page they may have already visited. This can lead to earned sales which otherwise may have been lost.

If you're managing your own Pay Per Click campaign then you may find the following training resources useful.

• What To Expect When Starting PPC Management
• Best PPC Practices For Small Businesses

If you're currently running your own Pay Per Click campaign, such as Google Ads, or need someone to create the first Pay Per Click strategy for your business, contact our Pay Per Click Management team to discuss a review of your advertising potential.