SEO Services for Small and Medium-Sized Businesses
What Is SEO?
The acronym SEO stands for Search Engine Optimisation. SEO is the process of improving a website’s content, so it is more visible to search engines like Google. The practice is common for each of the major search engines, including Bing, Yandex, and Baidu. This process involves the improvement — or “optimisation” — of a page’s headings, text copy, images, page title and meta description. It also optimises links to internal and external web pages.
In previous years, SEO improvements to a page were focused on cramming repeat keyword use into the page’s text and dramatically increasing backlinks to a website in the hundreds and thousands.
Today, at Exposure Ninja, we focus on putting the customer first. We create authoritative content that provides the best possible answer to the questions our client’s customers are asking. We also make sure content is easily accessible for both desktop and mobile users, helping to steer the website’s design towards a usability-first focus. This focus has the dual benefit of making web pages better at converting users and faster to load.
The results of well-practised search engine optimisation services will be a website ranking at the top of Google — and an increase in organic traffic and generated leads or sales.
What Are the Benefits of SEO?
SEO services are beneficial to all businesses, regardless of size.
Entrepreneurs and startups promoting their brand-new business can benefit from SEO by focusing on creating great informational content about subjects related to their business idea. For new software startups, this may be informational content that includes some of the possible solutions to their target audience’s most common dilemmas.
Local area businesses, such as dentists, plumbers, lawyers, and accountants, can use Local SEO to increase the visibility of their website within Google. By increasing their visibility in this way, people in their coverage area will see their brand at the top of the search results — and ahead of their competitor’s websites.
Medium-sized businesses and Enterprise-level businesses benefit from a combination of SEO and Content Marketing to improve the visibility of their brand. New or improved content allows potential customers to follow the brand’s sales funnel more easily. By using SEO and Content Marketing to increase visibility, customers can progress from Awareness to Interest, onto Desire and then to a final Action or purchase, so increasing lead generation or sales.
Online shops and stores can improve their website’s ranking in Google and so increase their organic traffic by using specialised eCommerce SEO. eCommerce SEO works with the additional complications presented by eCommerce Content Marketing Systems (CMSs) and the more competitive nature of the online shopping vertical.
Each discipline and speciality within SEO — from Local SEO to eCommerce SEO — requires a deep level of expertise and experience per client industry worked in. The ability to evolve and adapt to work in new and emerging enterprises is also essential.
All types of Search Engine Optimisation (SEO) should result in increased ranking in Google. They should also increase organic traffic (which is cheaper than search ads), and lead to more earned conversions. Conversions also improve with our expert focus on Conversion Rate Optimisation — the process of enhancing pages to convert a higher percentage of visitors.
You can find more details about our industry-specific SEO services beneath:
What Does Our SEO Service Include?
Optimising a website to improve its ranking within Google’s search pages requires a long-term strategy. This strategy is built soundly on extensive research, followed by page and content improvements. It also involves the creation of new content to cover any gaps in the buyer’s journey and the development of strong off-site ranking signals — like topically-relevant backlinks from related domains.
Your dedicated SEO expert will start by reviewing your website to determine the improvements required to increase your website’s ranking.
They will then compile a list of optimisation opportunities. Our expert will then use this list to work with you, your team, or your developers (depending on the size of your business) to complete each required task.
To improve the visibility of your website, your SEO Specialist will research the search queries, or keyword phrases your audience was using before becoming your customers.
The SEO Specialist will seek out the most common and profitable search queries. They will then either optimise your existing content or work with your campaign’s Content Marketing Specialist (included with our SEO services) to create new content.
Once keyword research is complete, your SEO Specialist will optimise your pages for the most profitable keywords for your business.
They will also ensure it’s easy for people and search robots (like Googlebot) to understand the content of your pages. To do this, they will optimise your site’s headings, copy, images, and any links.
New content may be needed to accommodate the types of searches your audience makes.
Your SEO campaign will feature an SEO and Content Marketing Specialist working in tandem to find new ranking opportunities and create new content accordingly.
Some backlinks can be harmful to a website’s ranking potential. You should avoid spammy links where possible, but paid-for backlinks from a website’s past can also do damage — in particular, any “Buy X Links for £X” packages.
Your SEO Specialist will audit your existing backlinks and determine whether there are any that need to be removed or disavowed (ignored by Google).
Technical SEO involves the more complicated side of SEO. It includes improving a website’s crawlability — how easy it is for web crawlers to navigate and crawl a site. Improving the usability and crawlability of your website can lead to page loading time improvements too.
Links are still highly relevant in SEO and are incredibly powerful for improving the ranking of a website.
Rather than focusing on link volume, your SEO and Content Marketing Specialists will focus on contextually-relevant authority-based links. These links establish your brand’s expertise and authority and also promote it to interested publisher audiences.
Analytics Set-up and Auditing
Analytics data is the best way to understand what is working well and not so well for a website.
Your SEO Specialist will audit your existing analytics setup — if you have one. If you do not, they will install Google Analytics on your website for you. Google Analytics will allow us to learn from the improvements we make to your site over the coming months.
We will also audit your website’s competitors. This way, we can assess whether they are currently doing any SEO work themselves and what their strengths and weaknesses are.
Your SEO Specialist will use this research to decide which of your competitor’s strengths — and weaknesses — they can use to improve your website’s ranking.
What Our Clients Say About Us
Exposure Ninja have been working on our SEO campaign for sixteen months and I’m really happy with our work together. Our campaign team are very friendly and helpful. They have delivered everything from really indepth conversion rate optimisation analysis to technical SEO recommendations and fresh content. Recently they provided us with a few simple changes that enabled us to gain featured snippets almost overnight!
— Pawel Oleksak, Senior Marketing Manager, eFax
What’s Involved in Search Engine Optimisation?
SEO requires the expertise of multiple consulting specialists. These specialists need the necessary experience to improve your website, so it ranks better in Google. They also need to make continual improvements as Google makes algorithm changes — and new website competitors enter the field.
Your SEO campaign will include an SEO Specialist and a Content Marketing Specialist. A dedicated Project Manager will lead your team and act as your voice within our agency. The Project manager is the lead strategist who will help you achieve your long-term traffic, lead, and sales goals.
Step 1 — Analysing Your Current SEO Campaign
Before we make any changes, we will audit your website and analytics setup.
We want to understand what is working well for your website’s current ranking and earned traffic. This way, when we do start to optimise your website for Google, every change will result in ranking and search visibility improvements.
Once we understand what’s working well, we’ll optimise all the elements that need improving.
We usually complete this research in the first month of a new SEO campaign. But website optimisation is a continual process that begins with fixes in the first few months and then constant testing and improvements over the years ahead.
Step 2 — Researching Your Website’s Industry
Your SEO Specialist will research your competitors and websites rankings within your industry. They’ll look for opportunities that can be built upon to improve your website and so improve website ranking and increase organic traffic.
This competitor research will include a review of your competitor’s SEO strategies, their content, and the types of links they’re building — and how they’re building them.
The content and link-building strategies of your competitors often indicate what’s working well within SEO. Some of your competitors will have been making SEO improvements and testing over several years. Your website could benefit from this information.
Step 3 — Drafting Your SEO Strategy
Every Exposure Ninja campaign comes with a Project Manager who will be your point-of-contact and advocate with our agency. Your Project Manager, along with your SEO Specialist and Content Marketing Specialist, will work together to create a long-term SEO strategy for your website.
Based on their research, they will draft a list of best actions to take to improve your website and hit your long-term traffic, leads, and revenue goals. These tasks will include optimisation of your website’s content, the creation of new content, and the improvement of off-site SEO signals — such as the quality of content linking to your website.
Step 4 — Creating Outstanding Content
Your target audience will have many questions before they make a purchase. Your SEO and Content Marketing Specialists will work together to make your content as relevant as possible for each query.
By providing the best possible content for the different search queries your audience has, your website is more likely to be highly valued by that audience. This value should lead to an increase in brand authority and trust and ranking improvements.
Step 5 — Continual SEO Improvements
SEO is never a once-and-done process.
Each day Google makes changes to their algorithm, continually shifting the goalposts on what is required for content to rank at the top of its searches. To continuously maintain a high rank in Google, a website must make continual improvements.
Your dedicated SEO Specialist will continuously work on improvements to your content. They will also safeguard against any changes that Google could make — such as the devaluing of specialist content not authored or reviewed by an expert.
Search engine traffic is amongst the most valuable and hotly contested traffic to a website. So it’s essential to prevent your competitors or newcomer websites from ranking above your site in the future.
How To Get Started
Interested in our SEO services? Request your free SEO review and we’ll start by giving you our first SEO recommendations.
1. Order Your Free SEO Review
Start by sending us your website to review and our Digital Marketing Consultants will record a video review of your website for free.
The video you receive will be unique to your website and your business goals. Your review will check your website’s usability and how well optimised it is for SEO. It will also analyse how you use your social media profiles within your marketing mix. We’ll also consider how your paid ads are performing — if you are running any.
We’ll break down all of our marketing improvements and SEO recommendations into easy action points you can implement yourself. You’re not obligated to use our SEO services if you do not wish to.
2. Get Your First SEO Plan
If you like your SEO review and want our SEO team to begin optimising your website, let us know, and we’ll send you a marketing plan.
Your marketing plan will explain how we aim to increase your website’s visibility, increase your traffic, and get you more leads and sales.
3. Choose an SEO Strategy
If you choose to use our SEO services, then all of our teams will work together to analyse your website further. We can then determine the best long-term SEO strategy for you.
We don’t assign just one digital marketing specialist. Instead, we will provide you with the combined skill set of an expert SEO Specialist and a dedicated Content Marketing Specialist. Our SEO Specialists have repeated successes and experience of optimising websites to achieve their campaign goals. Our Content Marketing Specialist will either have the necessary industry knowledge for your business or can learn and devise the best strategy for creating new content for your website — and for promoting it through our tried-and-tested Content Marketing strategies.
The SEO strategy for your website will be bespoke to you and will focus on your specific requirements and business goals. Your goals may be easier and faster to complete if you can dedicate more time and money to optimising your website at the beginning of your new SEO campaign. Naturally, this will depend upon your marketing budget.
4. Watch Your Ranking Improve and Traffic Increase!
There are no overnight successes in SEO. Every success is accomplished and achieved through the implementation of long-term strategies that focus on longevity and not just “quick wins”.
Your Project Manager will manage your SEO campaign on your behalf. They will focus on achieving your goals, by continually reviewing and making adjustments to your SEO strategy as we complete work and achieve short-term targets.
As your ranking improves, so should your traffic. From that traffic, your leads, conversions, and sales should increase at the same time.
A Search Engine Optimisation Agency for SME Businesses
Since 2012, we have helped hundreds of businesses across the UK, Europe, and the USA to rank at the top of Google and increase their revenue online.
We take pride in the level of experience and knowledge we’ve gained by working with dozens of different industries since we first published our bestselling book, “How To Get To The Top of Google“.. We’re continually making improvements to our services so we can help businesses to reach their annual goals.
Our SEO and Content Marketing teams will combine their in-depth expertise to create a bespoke SEO strategy for your business. We will build this strategy using tried-and-tested methods that are helping businesses like yours, right now.
Why We’re Not Your Typical SEO Agency
Our values are focused on making our SEO and digital marketing services easy to understand and accessible to every business owner, no matter if they’re just starting up or expanding their business to reach the next level.
No Nerdy and Complex SEO Jargon
Our SEO agency focuses on the complicated SEO jargon so that you don’t have to. No mentions of “keyword matrix” and “link inversion” here. Only Plain English words and terminology that everyone can understand.
If you want to learn more about SEO or digital marketing on a whole then your Project Manager will always be at hand to answer all of your questions and aid your learning process as best as they can.
Leave us to focus on the complicated audits and complex terminology so that you can focus more on improving your business.
No Fixed-Term Contracts You Can’t Escape
We don’t believe in “trapping” businesses in year-long contracts that you can’t ever seem to escape.
Instead, we focus on creating long-term plans with gradual quarterly goals which bring you step-by-step closer to your annual business goals.
We use a repeating monthly invoicing system which means that, after giving us only 30 days notice, you’ll be free to consider your options.
No Boring SEO Reports That Send You To Sleep
Many SEO agencies will download automated reports at the end of each month and email them to you with little more than a token email.
At Exposure Ninja we put the effort in to creating a monthly report about your campaign which shows you what has been accomplished, how it has been done, and how our work is bringing you closer to your yearly business goals.
And it’s all in Plain English. There’s no unnecessary jargon in our reports.
No Hidden Pricing or Unexpected “Management” Fees
Our rolling monthly contracts mean that you will always know how much your will be spending on SEO every month.
You will not be suddenly asked to pay an extra fee for any additional keywords you need to be tracked or for any “oh, we forgot to mention” add-ons that your campaign can’t “work without” (like some less trustworthy SEO agencies are known to do).
Any additional costs that may arise will be due to the research and strategies that your SEO Specialist and campaign team perform during your SEO campaign, such as any necessary website design improvements, loading time improvements, and page improvements could lead to increases in your conversion rate.
No SEO “Gurus”…
If you’re tired of digital marketing “gurus” and growth “hackers” promising the world and delivering very little for a lot of money then consider Exposure Ninja.
Whilst we consider ourselves digital marketing “Ninjas”, we actually take our name from our founder’s cat, Ninja. That, and we’ve all grown really found of our cartoon Ninja mascot, called “Shinobi”.
Instead of deciding on whether we want to be “gurus” or “hackers” we instead focus on just being brilliant SEO specialists who continually prove how they can help small and medium-sized businesses to reach their ranking, traffic, and conversion goals.
…Just Increased Ranking in Google and Traffic
Our SEO campaigns get results. We continually achieve a positive Return on Investment for our SEO campaigns.
How do we do it? Our SEO strategies are regularly tried, tested, and improved on a daily basis for all of our active clients.
We use our historical and current SEO successes and experiences to consult with our clients and create the best SEO strategy possible to help them achieve their yearly ranking, traffic, and sales goals.
What Our Successful SEO Campaigns Look Like
Find out how we used SEO, Content Marketing, and the help of our Website Design and Development team to redesign and help this London-based law firm to increase their traffic from Google by 311% Year-on-Year.
Frequently Asked Questions
Who Will Be Working on My SEO Campaign?
The advantage of using Exposure Ninja’s SEO service is you will have immediate access to experts in multiple digital marketing disciplines.
Your SEO campaign will include three team members: one Project Manager, one SEO Specialist, and one Content Marketing Specialist.
Depending on your needs, you will also have access to a range of designers, developers, copywriters, social media specialists, and PPC specialists. These specialists can be brought into your campaign to match your needs. Beyond consultation, these additional experts will require add-on services.
Your Project Manager will be your point-of-contact at Exposure Ninja. They will speak with you regularly, via both email and phone calls. These briefs will cover forthcoming and completed work and any opportunities that may arise (such as content publications).
How Will I Know What You’re Doing?
By talking to your Project Manager. They will provide you with regular, weekly updates, calling or emailing you, depending on your preference and what works for your schedule.
Your campaign team will be comprised of several marketing experts from within our agency, each working on an element of your SEO campaign. Rather than you having to talk with each one and agree what work needs to be done, your Project Manager will communicate with them on your behalf so that we’re all heading towards hitting your company’s yearly growth targets.
You will have unlimited access to your Project Manager, just as long as your monthly campaign hours are not exceeded (communication is important, but only completed work can deliver results). They will act on your behalf, keeping the team moving each month, completing their monthly reports and conducting regular quarterly campaign checkups (to see whether we’re on track or if we need to increase our goals as we’ve already met them for the year).
You will also receive a report each month that details the work completed and the state of your website’s ranking, traffic, and conversions.
How Quickly Can You Increase My Leads/Sales?
It depends. The reality is Search Engine Optimisation can take several months to deliver improved ranking, increased traffic, and increase conversions. The exact time it takes will depend on how long Google spends crawling, evaluating and ranking your website. It also depends on how hotly contested the search results are between competitor domains. Sometimes ranking improvements are the most dramatic when Google does large algorithm updates, which happens a few times a year.
Improvements generally occur after three months of consecutive SEO work. Significant gains occur between six and twelve months later.
We stress that while SEO is a long-term strategy, it offers the best return-on-investment as organic traffic is typically the hottest lead for your business. This is because these potential customers are closer to the end of the sale funnel, unlike traffic via paid advertising, which is often cold traffic. However, Pay-per-click Ads, like Google Ads, can bring high amounts of traffic to your website overnight. You can use this traffic to increase your sales quickly, test new pages, or test new business ideas.
Can I Cancel My SEO Campaign at Any Time?
You can. We’re always sad to see clients go. But we believe you shouldn’t be tied into long contracts that require a lawyer or high exit-fee to escape.
If you fail to see improvements in your ranking, traffic or leads in the direction of your long-term goals, then you’re free to cancel your SEO campaign.
All we ask is for one month’s notice. This notice will allow us to finish any work we’ve already started, such as page improvements and link building.