Award-winning Search Engine Optimisation (SEO) Agency

We’re Exposure Ninja, a specialist search engine optimisation agency in Nottingham and the UK. We’re dedicated to providing unrivalled SEO services that get results for small and medium-sized businesses. We’ll get you more traffic, more leads and more sales.

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Northern Digital Awards 2022 winner
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An Award-winning SEO Agency You Can Trust

Since 2012, we have helped hundreds of businesses across the UK, Europe, and the USA to expand their organic traffic and increase revenue.

We’re authors of the best-selling book, How to Get to the Top of Google, where you can read about the SEO strategies and techniques we use to get businesses ranking better and making more sales.

You won’t find a team anywhere else out there that cares as much about your business as we do. We believe in building relationships with our clients based on trust, and we’re genuinely invested in getting you results.

Photo of Exposure Ninja's award-winning agency team.
Cover of the bestselling book, "How To Get To The Top of Google"

Get a Free Copy of Our Bestselling Book

Since 2013, our book, “How To Get To The Top of Google” has been helping business owners and marketing managers to learn about the business-changing benefits of Search Engine Optimisation.

Cemented in bestseller lists for eight years, the book continues to explain how businesses like yours can rank at the top of Google and earn increases in traffic, leads, and sales — and we’d like to give you a copy for free.

Click the button below to download your free copy.

What Our Successful SEO Campaigns Look Like

Feature image for Exposure Ninja's case study for Regain Hearing.

Strategy Increases Revenue 534% for Regain Hearing

Learn how we used a combination of SEO, PPC, Social Media, and Website Development to increase Regain Hearing’s revenue by 534%.

Feature image for "320% Increase in Organic Conversions for UK Healthcare eCommerce Business".

320% Increase in Organic Conversions for US Healthcare Biz

Learn how we increased the organic sales for this US healthcare eCommerce business using SEO, PPC, Content Marketing, and Email Marketing.

What Do Our SEO Agency Services Include?

Significant organic traffic growth can be transformational. We’ve helped clients grow from five to eight figures using SEO alone. But this sort of growth requires time, patience, and a wide variety of techniques.

Our SEO strategy involves a range of technical work, analysis and creative input, and the team working on your campaign will reflect the diversity of the tasks. From the research, planning and technical on-site optimisation to the creation of new content targeting ideal buyer personas at different stages of the buyer journey, every Exposure Ninja SEO campaign is designed specifically for the client based on what’s required to get the fastest ROI.

Get a Free Review of Your Website

Our expert Digital Marketing Ninjas are waiting to review your website.

They’ll review your marketing efforts and suggest SEO priorities to hit your goals.

What Our Clients Say about Us

“Exposure Ninja has been working on our SEO campaign for 16 months and I’m really happy with our work together. Our Campaign Team are very friendly and helpful. They have delivered everything from really in-depth conversion rate optimisation analysis to technical SEO recommendations and fresh content. Recently they provided us with a few simple changes that enabled us to gain featured snippets almost overnight!“
Pawel Oleksak, eFax
Pawel Oleksak, Senior Marketing Manager, eFax

What’s Involved in Search Engine Optimisation?

The goal of SEO is to improve your website, so it ranks better in Google and drives more traffic. The best SEO campaigns make continual improvements according to how the rankings respond, Google’s algorithm changes, and as new website competitors enter the field.

The team working on your SEO campaign will include an SEO Specialist and a Content Marketing Specialist who work together to optimise your website. All our SEO campaigns include a dedicated Account Manager, the lead strategist and your main point of contact.

Everything we do and every decision we make is directed at one thing: generating as much ROI as possible for you, as quickly as possible.

Shinobi reviewing and analysing

Step 1 — We Analyse Your Current SEO Campaign

We kick-off every SEO campaign with an audit of your website and analytics setup. We’ll make sure everything’s firing correctly so we can track where your website visitors are coming from, where they’re going to on your website and what actions they take.

Shinobi doing research

Step 2 — We Research Your Website’s Industry

Your SEO Specialist will research your competitors and their websites’ rankings. They’ll look for opportunities that can be built upon to improve your website’s visibility and increase organic traffic.

This competitor research will include a review of your competitors’ SEO strategies, content, and the types of links they’re building — and how they’re building them.

Your competitors’ content and link-building strategies often indicate what’s working well in your space — or not. Some of your competitors will have been making SEO improvements and testing over several years, whereas others will be leaving money on the table. So we’ll also be on the look-out for gaps we can exploit.

Developing a plan

Step 3 — We Draft Your SEO Strategy

Every Exposure Ninja campaign comes with an Account Manager, who will be your main point-of-contact and advisor. Your Account Manager, along with your SEO Specialist and Content Marketing Specialist, will work together to create a long-term SEO strategy for your website.

Based on their research, they will draft a list of best actions to take to improve your website and hit your long-term traffic, leads, and revenue goals. These tasks will include:

  • Optimisation of your website and its content
  • The creation of new content
  • The improvement of off-site SEO signals — such as the quality of content linking to your website.
Shinobi with content pages

Step 4 — We Create Outstanding Content

Your target audience will have many questions before they make a purchase. Your SEO and Content Marketing Specialists will work together to make your content as relevant as possible for each query.

By providing the best possible content for your audience’s different search queries, your website is more likely to be highly valued. This value should lead to an increase in brand authority, trust and ranking improvements.

Shinobi with magic wand

Step 5 — We Continually Make SEO Improvements

SEO is never a once-and-done process.

Your SEO Team at Exposure Ninja will continually monitor how your website’s rankings respond to the work we’re doing, and what your competitors are up to. This allows us to continually prioritise the work we have planned, and make sure we’re delivering the fastest and most impactful results possible.

In addition, we’re always keeping an eye on wider SEO changes brought about by things like algorithm updates, to make sure you’re well-placed to enjoy long-term growth.

Search engine traffic is amongst the most valuable and hotly contested traffic to a website. With any search results page being a dynamic and continually moving target, we don’t take any improvement for granted and are always planning how to unlock the next stage of growth for you.

How to Get Started with Exposure Ninja SEO

Interested in our SEO agency services and ready to take the next step with your business’s visibility?

The process is simple, smooth, and no pressure.

Order a digital marketing review

Step 1 — Request Your Free SEO Review

Start by sending us your website to review and our Digital Marketing Consultants will record a video review of your website for free.

The video you receive will be unique to your website and your business goals. Your review will check your website’s usability and how well optimised it is for SEO, and identify the top priority fixes required.

But we won’t only look at your SEO because your growth isn’t dependent on one marketing channel. Your review will also analyse how you use your social media channels, paid ads, and conversion optimisation.

We’ll break down all of our marketing improvements and SEO recommendations into a prioritised “to-do” list for you.

Shinobi with digital marketing plan

Step 2 — Get Your Initial SEO and Digital Marketing Plan

If the review suggests there is scope for us to work together on your SEO and marketing, we’ll offer you a consultancy call with one of the team to talk through your goals in more detail.

We’ll then send you a marketing plan, showing you how we can work together. This will include our recommended mixture of different traffic channels, and some suggested milestone targets to aim for over the next three to 12 months.

Implement a strategy

Step 3 — We Plan Your SEO Strategy

Once our work together starts, we’ll assign your Campaign Team. Each SEO campaign has multiple Ninjas, specialising in different fields but working together.

Each of these specialists will conduct some in-depth research before meeting during the first three months of your campaign to map out the campaign Actions.

This SEO strategy will focus on your website’s current situation and the opportunities for improvement, based on the goals we’ve set together.

Watch your traffic and leads increase

Step 4 — Watch Your Rankings Improve and Traffic Increase!

There are no overnight successes in SEO. Every one of our success stories has resulted from a long-term strategy that focused on sustained growth and not just “quick wins”.

Your Account Manager will manage your SEO campaign on your behalf. As well as being your primary point of contact, they’ll lead the planning sessions with the Ninjas working on your campaign. They will focus on achieving your goals by continually reviewing and adjusting your SEO strategy as we complete work and achieve our quarterly milestones.

As the campaign matures, we’ll continue to set quarterly milestones and run the quarterly planning sessions. You want an SEO partner that keeps bringing new ideas and continually strives for the next level, and that’s exactly what we love doing.

Why We’re Not Your Typical SEO Agency

Growing your revenue is probably more important than increasing “organic visibility” or “press mentions”, right?

SEO metrics and coverage are great signposts that tell you we’re going in the right direction, but we believe first and foremost that digital marketing should be an investment rather than a cost. That’s why all of our campaigns are built around one thing: maximum ROI for you, as quickly as possible.

But focusing on ROI over geekery is not the only way that we’re different.

Frequently Asked Questions

SEO stands for search engine optimisation. It is the process of improving a website’s content, so it is more visible to search engines like Google. This practice is also common for each of the major search engines, including Bing, Yandex, and Baidu. Onsite SEO involves the improvement — or “optimisation” — of a page’s headings, text copy, images, page title and meta description. Offsite SEO optimises links to internal and external web pages.

The traffic that comes from SEO is usually referred to as ‘organic’ traffic and is typically the highest converting source of traffic for a website’s leads and sales.

SEO improvements to a page used to focus on cramming repeat keyword use into the page’s text and dramatically increasing backlinks to a website in the hundreds and thousands. Then search engines got smart. The search engines’ purpose is to provide helpful results to the internet users searching. So, the algorithms they work from are centred around providing the most useful and relevant content to its searchers.

This means to be at the top of the Search Engine Result Pages (or “SERPs”), a website must be providing genuinely useful and relevant information related to the keyword they want to be found for.

At Exposure Ninja, we focus on putting our clients’ customers first. We create authoritative content that provides the best possible answer to the questions a client’s customers are asking. We also ensure content is easily accessible for desktop and mobile users, helping to steer your website’s design towards a usability-first focus. This has the dual benefit of making web pages better at converting users and faster to load.

The results of well-practised search engine optimisation services will be a website ranking at the top of Google — and therefore an increase in organic traffic and leads or sales.

Alternatives to Search Engine Optimisation

Feature image for Exposure Ninja's Google Ads Management Service page

Google Ads Management

Use Google’s pay-per-click advertising network, Google Ads, to target people searching for what you sell, or to test out a new business idea by grabbing top positions on the search results for relevant keywords.

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Facebook Ads Management

Use Facebook’s pay-per-click advertising network, Facebook Ads, to market your business directly to your customers and find new customers using Facebook’s demographic targeting.

Not Sure What You Need?

Our expert Digital Marketing Ninjas are waiting to review your website.

Request a free marketing review today and we’ll record a 15-minute video explaining how we’ll help your business achieve your one-year, five-year, or 10-year goals.

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