Search Engine Optimisation (SEO)
Getting your website in front of people actively looking to buy what you’re selling is the holy grail of SEO. A high-ranking website can bring in more traffic and leads than any other marketing method.
SEO marketing can be the difference between your business struggling or succeeding. Whether you’re a local business, an eCommerce company, startup or service business, the importance of finding a reliable and effective SEO agency cannot be overstated.
Every SEO marketing campaign is customised to the business and its goals. At Exposure Ninja, we’re a results-driven SEO agency. We make sure our SEO services get your website where it needs to be.
What Happens in an Exposure Ninja SEO Marketing Campaign?
1 Keyword Research
SEO marketing should start by understanding the searcher. This is how we start our SEO campaigns, but keyword research doesn’t stop here. We analyse the words and phrases that searchers are using. We research the intent behind searches. We look for the top questions that searchers are asking and the topics they are most interested in.
This research allows us to identify potential customers at each stage of the sales funnel. Our SEO keyword research guides our content creation. We write blogs, knowledge bases and content to increase your website’s visibility. Our content brings you more qualified visitors searching for what you offer.
2 Website Optimisation
We focus most of our time at the start of an SEO campaign on website optimisation. This is often the area that contains the most low-hanging fruit. We add content, collect usage data and track ranking movements. Later, we revisit the onsite SEO to ensure that the website continues to work as hard as it should.
We implement improvements to the search engine-friendliness of your website. We look at the website structure and how to improve navigation for users. We focus on your most important pages first. We create unique meta descriptions, optimise copy and improve internal linking.
3 Content Creation
Our SEO team works side by side with our Content Marketing team to add any content that your website needs. This could be beefing up product descriptions, writing blogs, or adding a knowledge base. All the copy we provide is SEO-friendly. We write to match the tone of your business – or edit your existing copy – before sending it to you for approval.
We pay close attention to Google’s E-A-T guidelines when we write your content. The expertise, authoritativeness and trustworthiness (E-A-T) of a website is an important part of Google’s ranking signals. The quality of the written information on the website contributes to the website’s E-A-T score. That’s why our SEO marketing campaigns have good quality content at their core.
4 Authority and Link Building
The next step in our SEO marketing is off-site SEO. To increase ranking and visibility, a website almost always needs more links. Our Content Marketing and SEO teams get your business featured on blogs, local news hubs and national news websites.
We handle everything from the outreach and follow-up, to producing the content. Our SEO services increase your site’s authority through building a huge and varied range of links. We publish interviews, reviews, data articles and blogs. We’ll show you the articles we write before they’re published and you’ll always have the final sign-off.
We only write high-quality content for our link building services. We don’t spin articles, create low-quality links or use PBNs. We’re an organic search marketing agency. We use white-hat SEO techniques to get your website dominating the search engine results. If you’re looking for dirty link building tactics that could put your site in harm, we’re not the SEO agency for you.
We cut the drivel and send you SEO reports you can understand. Many business owners and marketing managers treat reports from SEO agencies with some suspicion — and in many cases, rightly so. They are used to receiving an impenetrable wall of stats, error reports without explanation and (intentionally) confusing terminology. Feeling embarrassed for not understanding, some never challenge what they’re being sent and subsequently have no real idea of the work that is (or isn’t) being carried out.
Exposure Ninja reports are a very different experience. We’re not like other SEO agencies. Our reports inform you, in plain English, about exactly what we’ve done during the month. We explain why we’ve done it, what results we’ve had so far and what we’re going to do next month.
Still looking for further details? No problem. You’ll have the opportunity to talk your report through with your Project Manager. They will be on hand to explain anything that you’re unsure about. To see an example SEO and Content Marketing report, click here.
What Our SEO Clients Say About Us
Need an SEO Agency that Delivers Results?
The first step is to request a review of your website’s current SEO and digital marketing. We’ll analyse your situation, market and competitors, and map out a plan to follow to increase your ranking, traffic and sales.
If we can help, we’ll let you know and give you the opportunity to book a call to discuss further.
Our SEO Experience
SEO services are our speciality. Over the years, we’ve worked on and analysed the SEO campaigns of thousands of websites. We’ve worked with household names, celebrities, large eCommerce websites and local businesses to dominate the search engine results.
This gives us a breadth of experience across different industries to draw from, including dentists, law firms, travel and tourism, charities and many more sectors. This means we have almost certainly experienced your scenario before and know exactly what to do to get excellent SEO results for your business.
We rolled all of this experience into a book: How to Get to the Top of Google. Written by our Head Ninja Tim, this book has gone on to become Europe’s best-selling SEO book. It has educated tens of thousands of marketing managers and business owners about effective search engine optimisation.
As part of our work to bring a new level of transparency to the SEO industry, we run regular workshops and training sessions. We take attendees behind the scenes of some of our campaigns and teach them on-screen how to implement the strategies that we use for our clients.
Why Choose Exposure Ninja’s SEO Services?
Most businesses that have tried other SEO companies have at least one horror story of a company that took a lot of money, reported very little and delivered even less. Our industry is riddled with tales of sharks, charlatans and con-artists. We love turning “twice bitten” hardened sceptics into raving fans. We’re frequently told that we’re a breath of fresh air compared to dealing with previous SEO companies. We separate ourselves from the sludge in three ways:
All our SEO plans are broken down into a crystal clear number of hours worked per month. No more shovelling cash into a black hole SEO company and hoping for something good to come back out. With Exposure Ninja, you’ll know exactly what you’re signing up for and how much SEO work you’re getting for your money.
Rather than just sending over an automated “data dump” report, our SEO reports break down the work done each month. You’ll see real links, published articles, videos created, optimised website pages and much more. Since we track screenshots and keyboard activity during your campaign’s tasks, we know exactly how long we spent on each task.
Walking into a first date demanding a 12-month minimum relationship before sitting down for dinner is not the sort of approach that results in happy marriages. And yet, many SEO companies require a “locked in” minimum term. We binned this rubbish in favour of a rolling 30-day agreement. No minimum term.
What does an Exposure Ninja SEO Campaign look like?
Because every website and market is different, no two SEO campaigns look exactly the same. We price our SEO work in packages, which are essentially bundles of hours. These hours are assigned to the tasks which have highest priority. This is based on their ability to generate the fastest improvement in ranking and ROI.
For example, a 70-hour monthly SEO package will use 70 hours of Ninja time per month. That work is assigned to the tasks that will be able to generate the fastest improvements for you. At the start of a SEO campaign, we focus on technical SEO. Implementing website changes is the quickest way to see ranking improvements. Once the website is optimised, more campaign time is prioritised to the Content Marketing team. Building the website’s authority through onsite content and offsite links will be vital to build profitable long-term visibility.
Does my SEO campaign have a Project Manager?
Yes. You will have a dedicated Project Manager who will be your primary point of contact. Several different Ninjas will be working on the specialist elements of your SEO, so having one central point of contact is important for the sake of efficiency. But your Project Manager is far more than just a point of contact. They’ll be responsible for steering the direction of the campaign and conducting your quarterly campaign checkups.
You will have unlimited access to your Project Manager, as long as your campaign hours aren’t exceeded. You’ll have access to their booking calendar to schedule calls, or if you prefer email, they’re happy to communicate that way.
What sort of results should I expect?
The speed and size of results varies according to where your website is at already. A poorly-optimised website in an uncompetitive market, for example, will see a significant improvement much more quickly than an already optimised website in a very competitive market.
We’ll always let you know how quickly you should expect to see results before we begin work. Typically, we expect to see noticeable ranking improvement within the first 3-6 months. Because we don’t work with minimum-term contracts, we’re extremely keen to get you results as quickly as possible!