Copywriting Services

Convert Visitors into Customers with Sales-increasing Copywriting Services

For website copywriting services that give you a competitive edge, look no further. At Exposure Ninja, we craft website copy that captures your brand voice and converts visitors into valuable customers.

Mockup of a hand holding a copy of "How To Get To The Top of Google" book

Get a Free Copy of Our Bestselling Book

Since 2013, our book, “How To Get To The Top of Google” has been helping business owners and marketing managers to learn about the business-changing benefits of Search Engine Optimisation.

Cemented in bestseller lists for eight years, the book continues to explain how businesses like yours can rank at the top of Google and earn increases in traffic, leads, and sales — and we’d like to give you a copy for free.

Click the button below to download your free copy.

Copywriters Who Care

Since 2012, we’ve created compelling website content for hundreds of businesses across the UK, Europe, and the USA.

We’re authors of the best-selling book, How to Get to the Top of Google, where you can read about our marketing strategies and the copywriting techniques we use.

You won’t find a team of Copywriters and Marketers anywhere else out there that cares as much about your business as we do. We believe in building relationships with our clients based on trust, and we’re genuinely invested in getting you results.

Part of the Exposure Ninja agency

How We Create Amazing Copy That Converts

We create carefully crafted copy. We optimise everything we write for SEO, seamlessly weaving in the keywords and phrases your target customers are searching for.

We know that consistency is key, so we make sure copy aligns with your brand voice, values and target audience, helping you connect with visitors and build a strong brand image. But most importantly, we make sure your copy fulfils its primary purpose — we write copy that sells.

Need Killer Copy for Your Business?

Our Digital Marketing Consultants will take a look at your website’s copy and current marketing, and let you know what we’d recommend.

Request your free website and marketing review below, or contact us directly for a website copy quote only.

What Our Copywriting Clients Say about Us

“I can't believe that someone has managed to write so much about us! That was my first impression. It sounds great and is in a much more fun style than before, so I’m really happy with the content, thanks.“
Finding Fitness Logo
Jack Hubbard, Finding Fitness

How Your Copywriting Campaign Will Start

Shinobi reviewing goals

Step 1 — We Review Your Goals

Before we write a single word, we’ll review your goals.

Adding a few hundred words to your website is rarely the goal. The objective may be to make a website more informative and easier to read, but the true goal is to increase conversions or sell more products.

We want to know your business and digital marketing goals so we can tailor the copy you need to match them.

You may find that we don’t recommend a whole new page of copy after all, only tweaks to your heading or calls to action.

Shinobi auditing graphs

Step 2 — We Audit Your Existing Content

If we’re writing new copy for an existing page, we’ll first review how your page is currently written.

We do this to see what’s working and what’s not. We’ll look at how the page is performing by seeing which keywords it’s ranking for, where it’s ranking in search engine results pages, how much traffic the page is getting and how well people are engaging with your content and calls to action.

Once we’ve audited your existing content, we can work out a plan of action for your new and improved copy.

Shinobi with whiteboard reviewing graphs

Step 3 — We Research Your Industry and Your Competitors

We want to know what your competitors are doing so we can create even better copy for your business to give you a competitive advantage.

We’ll take a look at what keywords your competitors are ranking for, how they’re driving traffic to their website, what they’re offering their website visitors and the quality and style of their website copy.

If they’re doing something well, we may follow suit. If they’re doing something badly or missing a trick, we’ll take note and leave them to it while making sure we avoid their mistakes in your copywriting strategy.

Developing a plan

Step 4 — We Create a New Copywriting Plan for Your Business

We know your goals. We’ve done our research. Next, we create your copywriting plan.

We’ll outline which pages of your website could do with a refresh, plan any new website or landing pages, and determine how we’re going to transform low-performing or “so-so” pages with killer copywriting.

It might be a case of making a few small tweaks to your existing copy or upgrading the copy across your entire website to boost conversions.

We’ll also finalise the keywords that we’ll target with your new and improved copy and if necessary, plan the design of new pages or your whole website if you’re going for a complete rebuild.

We’ll create your copywriting strategy based on your needs, current performance, and your ultimate business goals.

Shinobi with content pages

Step 5 — We Write, Edit, Upload and Optimise Your New, Killer Copy

Our Copywriters will get to work! We’ll work our magic on your website’s copy to recreate something amazing.

Using keywords, compelling language and a tone of voice that perfectly suits your business, we’ll bring your brand to life with copy of the highest quality.

Then it’s over to our Editorial Team for routine checks and finishing touches.

With the copy complete and signed off by our Editors, we’ll send your new content to you for approval. If you’re happy, we’ll get it uploaded as soon as possible so you can start seeing results. If it’s not quite right, we’ll listen to your feedback and make tweaks to get it perfect.

Once your copy is live, our SEO Ninjas perform a few more checks and carry out some important tasks to optimise your new copy for search engines. We’ll also check your copy is readable on both mobile and desktop devices and make sure it looks great on the page.

Achieve Goals

Step 6 — We Achieve Your Goals

Seeing your new content go-live is extremely satisfying. You can breathe a sigh of relief, knowing your business is no longer being held back by outdated, stale or ineffective copy.

But what comes next is even more exciting. You get to see the results of our hard work and your trust in us.

Copywriting isn’t (usually) an overnight fix, but over time, you’ll see your rankings improve, your traffic start to climb, and your conversions take off.

We’ll achieve your goals, and if you combine our copywriting services with a long-term marketing campaign, we’ll raise your goals higher every time you meet them, helping you reach your ambitious revenue and growth goals.

Get Started Today

Order a digital marketing review

Step 1 — Order Your Free Digital Marketing Review

Get started by requesting a free review of your website and marketing.

Our Marketing Consultants will review your website and tell you everything they’d recommend doing next.

Watch your review video

Step 2 — Watch Your Marketing Review Video

We’ll send over a video review taking you through our recommendations for your website. Our expert Digital Marketing Consultants will dig in and take a look at your calls to action and see what we can do to get your site converting.

Implement a strategy

Step 3 — Chat with Us about Our Recommendations

We’d love to talk you through our recommendations. Of course, if you want to implement these yourself, then there’s no obligation to go any further.

However, if you’re keen for our help, then fantastic. We’d be delighted to do everything we can to make your business a success and be the best marketing partner out there.

Watch your traffic and leads increase

Step 4 — Watch Your Traffic and Conversions Increase

We’ve helped hundreds of businesses to grow their traffic, leads and conversions through our marketing services, including copywriting. If you want to dig deeper into the type of results our team achieves, take a look at our latest case studies.

Frequently Asked Questions

Copywriting is the process of writing text for adverts and marketing. In digital marketing, copywriting is used for writing the most important pages of a business’s website, notably their homepage and key landing pages (such as a service page or product page).

The intention of good copywriting is that it sells the benefits of a purchase to a customer.

If someone is buying an electric car for the first time and an advert lists the distance the car can travel on a single charge, that person is persuaded by the benefits listed in that advert.

The style of copywriting used for websites differs from the copy used elsewhere — such as a tweet from a business’s account — as it not only has to sell benefits to a customer but also has to be optimised for search engines (we call this, “search engine optimisation”).

Copy optimised for search, or SEO, is more likely to help a page rank at the top of Google for important phrases used by a business’s target market.

Unlike with a press release, a Copywriter must do thorough research to ensure that copy for websites is well optimised for SEO requirements and also speaks in a language the customer can relate to.

Not Sure If You Need Copywriting?

Our Digital Marketing Consultants are here waiting to help you.

Request a free marketing review today and they’ll record a 15-minute video explaining how they’ll help your business achieve your one-year, five-year, or 10-year goals.

Menu