Make the Business Case for AI Search in 2027

Built for marketing leaders asking for AI Search budget in 2027

Your buyers are asking ChatGPT, Perplexity, and Google’s AI answers who to shortlist, often before they visit your website. Your board will want to know what that means for the pipeline, what it would cost to respond, and how you’ll prove it’s working.

This guide walks you through building that case with your own numbers, and gives you a one-page board paper to take into the room.