Organic Growth Positions Accelex for Acquisition
of lead target within 9 months
organic traffic growth YoY
increase in key solution page sessions
The Challenge
Accelex had ambitious revenue goals but lacked internal Search Engine Optimisation (SEO) and content marketing expertise to support sustained organic growth. Their product occupied a niche market where visibility and clarity were crucial for reaching the right decision‑makers. With only eight Marketing Qualified Leads (MQLs) per month and no clear lead-to-sale conversion data, their ability to scale was limited.
What they needed was a search marketing partner with the strategic focus and technical expertise to prioritise high-impact opportunities for measurable results.
The Business
Accelex is a fintech company that enables alternative investors and asset servicers to make sense of unstructured data, a significant problem in the industry. Using artificial intelligence (AI) and machine learning, they provide more in-depth investment insights and expedite reporting.
Accelex was acquired by Carta in October 2025 and now powers its LP Portfolio Analytics offering.
The Goal
The goal was to increase revenue by 77% within the first year by boosting high-quality organic traffic and lead volume through SEO and content marketing.
The Strategy
Step 1: Optimised Website for Conversions
We began by identifying and removing friction in the user journey to ensure the site could convert more of its existing traffic into leads. Technical audits and Conversion Rate Optimisation (CRO) improvements focused on site speed, page clarity, and better placement of calls-to-action (CTAs). This gave us a strong foundation to scale traffic confidently, knowing the site could capitalise on it.
Step 2: High-Impact SEO and Content Strategy
We focused only on the highest-ROI SEO strategy, targeting low-competition, high-intent keyword opportunities relevant to financial decision-makers. We created and optimised key solution pages and supporting blog content designed to answer search intent while showcasing product value. The aim was to boost visibility, attract qualified traffic, and position Accelex as a trusted authority in a competitive niche.
Step 3: Scalable Content Framework
To sustain momentum, we built a consistent publishing plan that balanced informational content with commercially focused topics. Each piece was mapped to priority keywords and designed to support internal linking and topical relevance. This content strategy allowed the campaign to scale over time while reinforcing site authority and driving compounding gains in organic visibility.
Working with Exposure Ninja has been foundational for our website performance and lead generation. As a SaaS software startup in the private markets space, our SEO and web content needs were highly specialised and required deep strategic insight.
Exposure Ninja’s work delivered consistent, positive growth in our website conversions, and I can highly recommend them to any B2B or SaaS business seeking serious, results-driven SEO support.
The Results
Result 1:
Accelex was acquired by Carta in October 2025, with strong organic performance playing a key role in making the company more attractive to buyers. Our SEO and content strategy helped sharpen positioning, improve visibility, and consistently generate high-value leads. This created the marketing momentum that contributed to their successful exit.
Result 2:
By month nine, we had already delivered 112% of the client’s annual lead target. These leads came from a combination of targeted blog content, high-performing landing pages, and improved conversion elements. Quality improved alongside volume, supporting business growth without wasted effort.
Result 3:
Organic traffic increased by 17% year-on-year (YoY), driven by technical SEO improvements, on-page optimisation, and consistent content production. A key solution page saw a 65% rise in sessions and 73% increase in active users after optimisation. These gains demonstrated the compounding impact of steady, strategic SEO in a highly competitive niche.
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