11,000+ Quality Leads for US Mortgage Lender

The Business

DSLD Mortgage is on a dedicated mission to turn homeownership aspirations into a tangible reality for its clients. They specialise in simplifying the mortgage process and guiding US-based clients from first inquiry to final approval, with a strong focus on trust, education, and service.

The Goal

The initial goal was broad: to grow revenue substantially by increasing organic website traffic and leads. Three months after the website launch, we used the initial performance data to set a precise 12-month target of 11,278 website leads. We’re able to be this specific with our goal thanks to the custom forecasts we create for our clients.

Step 1: Nail the Branding and Messaging

Before we created a single ad or downloadable guide, we ran DSLD Mortgage through our Branding and Positioning Accelerator. This helped us:

• Understand their competitors
• Define their voice
• Sharpen their messaging
• Create clear customer personas

In a high-trust industry like mortgages, we needed every touchpoint to build confidence, answer questions, and guide users through their journey seamlessly. This work became the foundation for all marketing and design decisions to follow.

Step 2: Redesign the Website for Trust and Conversion

DSLD’s original site was “very poor” when it came to conversions. We redesigned the entire WordPress website using our proven high-converting template and focusing on clean navigation, mobile-first UX, and powerful trust signals. The new site became the launchpad for our SEO, PPC, Content, and Email strategies, and quickly began climbing in rankings and generating leads.

Step 3: Build and Expand Service Funnels

We launched with a focus on VA Loans, a key area for the client at the time, and used this to build out our full-funnel service strategy. Our strategy included SEO, dedicated landing pages for Google Ads campaigns, automated email sequences, and custom tools like the VA Loan Calculator. From there, we expanded quarterly, tackling one service area at a time with new landing pages, content assets, and blog support. Each rollout was backed by channel-specific tactics to improve rankings, reduce CPA, and drive qualified traffic.

Result 1:

We generated 11,410 qualified leads in 12 months, exceeding the original target by 101%. This transformed DSLD’s digital presence into a reliable lead generation engine. The business no longer depended on external referrals to drive growth.

Result 2:

Organic traffic grew by 1,200%, increasing from 200 daily users to over 2,600 within a year. This growth was driven by targeted SEO and high-value content aligned with user intent. As visibility increased, so did the volume of high-quality inbound leads.

Result 3:

Conversion rates consistently outperformed industry benchmarks. The website achieved a 3.01% average conversion rate, while PPC landing pages reached up to 13.79%. With improved tracking and lead qualification, the sales team could focus on prospects most likely to convert.