SEO Podcast

EN Podcast #33: Behind The Scenes Of A Successful Mummy Blog, And How To Work With Mummy Bloggers

Listen on iTunes | Stitcher Mummy bloggers can provide some of the most profitable and influential visibility for companies they work with, but for many businesses, working with social influencers is a step into the dark unknown. In this episode Tim talks with ‘Queen of the Mummy Bloggers’ Vicki from Honest Mum to get a […]

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SEO Podcast

EN Podcast #32: Using Podcasts To Build Authority And Generate Leads

Listen on iTunes | Stitcher In this episode, I’m joined by one of the World’s best-connected podcast bookers, Jessica Rhodes of Interview Connections. We discuss the different ways that businesses in all industries can use podcasting – both as a guest and as a host – to build credibility, authority, and to drive leads and […]

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SEO Podcast

EN Podcast #31: 5 Ways To Get More Leads & Sales From Your Website… Without Advertising!

Listen on iTunes | Stitcher If your website is getting traffic but it’s not bringing in the sales you’d like, this episode is for you. Tim and Lozz discuss the five ways to increase the performance of your website, even without bringing a single extra visitor. The guys take you behind the scenes of some […]

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SEO Podcast

EN Podcast #30: B2B Lead Generation Tips and How To Run LinkedIn Advertising Profitably

Listen on iTunes | Stitcher LinkedIn is a high-stakes game: the high CPCs, often smaller audiences, and the different ad types require you to have a really clear profile of your target customer, a compelling offer, and an attention-grabbing approach. In this episode, Tim and AJ Wilcox of B2Linked, one of the World’s foremost experts […]

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SEO Podcast

EN Podcast #29: How To Beat The World’s Biggest Brands With Content Marketing & Influencers

Listen on iTunes | Stitcher Competing against well-established competitors can feel daunting, and many assume that companies like these can’t be toppled. In this week’s episode, Tim and Aaron Agius from Louder Online discuss how this is often far from true. You’ll hear how a well-planned content strategy, executed QUICKLY, can give you the upper […]

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SEO Podcast

EN Podcast #28: How Crowdfunding Helped This Business Get £75k To Fund Their Growth

Listen on iTunes | Stitcher Fewer than a third of crowdfunding campaigns successfully hit their target, so what makes the difference between those that get funded and those that don’t? In this episode, Matt Lo of FitMiBody takes us behind the scenes of his successful crowdfunding campaign, the promotion and marketing behind it, and talks […]

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SEO Podcast

EN Podcast #27: Use Influencers, Streaming and Tweet-Ups to Boost Social Media Engagement

You can also listen to our chat with Shawn Alain on turbocharging your social media engagement on iTunes and Stitcher. Oh, and check out our archive of previous podcasts while you’re there! Struggling to reel in that social media engagement? Find yourself posting the same things over and over again to no avail? Well, listen up! In this episode […]

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SEO Podcast

EN Podcast #26 EXCLUSIVE: Outrank High-Authority Websites & Get ‘Position Zero’ Snippet Ranking – Tim Soulo of AHrefs

You can also listen to our chat with Tim Soulo on beating high-authority websites on iTunes and Stitcher! Want to know exactly what it takes to secure the holy grail of ‘position zero’ on Google? Interested to see the data behind outranking super high-authority websites, even if your site has low authority? Want to know how to deconstruct […]

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Powerful Women in Digital Marketing: Exposure Ninja’s Kick-Ass Kunoichis

On International Women’s Day 2017, we want to give a special shout out to our very own band of powerful, talented, kick-ass Kunoichis (that’s female ninjas, FYI) that work here at Exposure Ninja. International Women’s Day (IWD) is a global day celebrating the social, economic, cultural and political achievements of women. It’s also a day […]

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SEO Podcast

EN Podcast #25: How To Define, Build and Maximise Your Company’s Brand

You can also listen to this Exposure Ninja podcast on maximising your brand on iTunes and Stitcher! In every market you can imagine, there are sbusinesses that just STAND OUT with a memorable message. But, of course, there are also a tonne that blend into the general swamp. The brands that stand out tend to take the lion’s […]

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SEO Podcast

EN Podcast #24: Neil Patel On Marketing New Businesses, Big-Time Conversions and Becoming A Global Authority Through Blogging

You can also listen to this Exposure Ninja SEO podcast on iTunes and Stitcher! Neil Patel is one of the world’s best-known online marketers and has built his huge brand through blogging. In this week’s SEO podcast, we chat to Neil and investigate the formula he uses to not only make his blog posts attract a lot of social […]

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What To Expect When Starting Exposure Ninja SEO

So, you’re considering embarking on a kick-ass SEO campaign from Exposure Ninja. Great choice! SEO can have a significant, positive impact on your business. But it’s important that you understand exactly what you are getting, how it works and what to expect before you get started. A great SEO campaign from the right digital marketing […]

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What To Expect When Starting PPC Management

You’ve decided to get some help with Google AdWords from a trained, qualified professional, such as those on Exposure Ninja’s PPC management team. Smart move! But how does it work, what should you expect and, most importantly, how long until you are making money? Transparency is Exposure Ninja’s middle name, so we’re here to give […]

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SEO Podcast

EN Podcast #23: Use Automated Email Marketing to Increase Sales, Build Relationships & Save Money on Staff

You can also listen to our top tips on email marketing on iTunes and Stitcher! In this episode of the Exposure Ninja podcast, Tim and Lozz explore how any business can use email marketing to build relationships with leads and prospects. Instead of wasting time constructing emails, we look into the harnessing the power of automated emails in […]

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7 Things our Free SEO Review Will Reveal About Your Website

The best things in life are free. The smell of old bookshops, the sun beaming down on your face, and a FREE SEO review from Exposure Ninja. While an old bookshop may satisfy your thirst for knowledge and nostalgia, it probably won’t make your website money. A free SEO review, on the other hand, could […]

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The 2017 Ninja Guide to YouTube Optimisation

Cisco estimates video will constitute 80% of all consumer internet traffic by 2019. There are over 300 hours of content uploaded to YouTube every minute; it’s the world’s second largest search engine. In such a crowded environment, you’re pretty much wasting your time unless you make it as easy as possible for searchers to find […]

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SEO Podcast

EN Podcast #22: How Even Boring Companies Can Create Viral-Worthy Content

You can also listen to our podcast on creating viral content on iTunes or Stitcher! Sick of writing blog posts that no-one reads? Fed up with getting no shares on your social media posts? Viral content is what all online businesses want to achieve, so wouldn’t it be useful to have some expert guidance on how […]

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Facebook Ads Guide: Tracking Conversions Without A Thank You Page With Facebook Pixel

Using Facebook for business can be complex, but with a little help from the experts, you can make it work for your business. Exposure Ninja’s digital marketing analytics guru, Lozz Newton, breaks down a clever conversion tracking method — so you don’t have to. Facebook for business is a tricky old concept even when you’ve […]

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Exposure Ninja’s Greatest Hits: Infographics Edition

Infographics are the internet’s answer to text. They’re used in governmental reports, in top-notch blogs and they’re all over social media. So how could they help your business to grow its online reach? Read on to find out what on Earth an infographic is used for, and then take a look at Exposure Ninja’s snazziest […]

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SEO Podcast

EN Podcast #21: Google Tag Manager, Twitter Ads and LinkedIn ads

Listen on iTunes or Stitcher. Not using Google Tag Manager (GTM) yet? In this episode, Tim is joined by Phil Byrne to discuss how and why we should all be using Google Tag Manager on our websites to make tracking simple. Plus, get Phil’s top tips for using Twitter ads to snap up traffic following […]

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19 FAQs About Live Streaming Your Business on Social Media

Live streaming isn’t exactly new, but it is definitely a big deal right now. Still, what does any of this mean for your business’ social media and marketing? Live Streaming For Social Media and Marketing For businesses to succeed, they need to be using every social media and marketing tool available to them, and this […]

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How to Get over 300 Shares for a Niche Health and Safety Website with One Infographic & One Awesome Digital PR Strategy

A Ninja Digital PR strategy means going from not existing to ranking first for 21 of your highest priority keywords. It’s what we do. In May 2015, a business called Storage Equipment Experts asked us to create, run, and promote a website for them from scratch. Just over a year and a half later, this […]

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SEO Podcast

EN Podcast #20 Viral growth lessons going from 0-150k Twitter followers in one month

Listen on iTunes or Stitcher. Ever wondered how certain social media profiles go ‘super-viral’ and grow exponentially? In this week’s episode, we go behind the scenes of such a campaign with Mitchell Stuart of Inferno Media, and pull out the lessons learned that you can adapt to grow your own social following.

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SEO Podcast

EN Podcast #19: Why am I not making sales?!? How to troubleshoot your digital marketing

Listen on iTunes or Stitcher. This episode is for anyone who has set up an ad campaign, driven some traffic to their website and sat back waiting for sales… and waited… and no sales. Marketing always involves an element of the unknown, and campaigns zero even for experienced marketers from time to time. So what’s […]

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SEO Podcast

EN Podcast #18 Being Strategic And Using Personas On Social Media (Plus Behind The Scenes Of An Old-School Google Penalty)

Listen on iTunes and Stitcher. Our guest this week started his marketing life setting up what became one of the UK’s first and largest online glasses retailers until they were hit by a heavy Google penalty that the business never fully recovered from. Jonny Ross then went on to set up his own digital agency. In […]

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SEO Podcast

EN Podcast #17: What you can learn from eBay, 3M and HowStuffWorks to improve your conversion rate with Khalid Saleh

Listen on iTunes, Stitcher or Libsyn If you’ve ever wondered how giant websites (like eBay and skis.com) work on converting more of their visitors into buyers, then this episode will be a real treat for you. Khalid Saleh has been in conversion rate optimisation since before it was a recognised ‘thing’, and has worked with some […]

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Brewdog's Digital Marketing Strategy Success

Brewdog’s Digital Marketing Strategy Success

Giving out their recipes, doing crazy marketing stunts, and receiving MBE’s are just a few reasons why Brewdog have hit the headlines. Our digital marketing experts at Exposure Ninja look into their secrets of success. It was a typically cold British Tuesday morning when us digital marketing experts at Exposure Ninja were sat around our […]

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A man trying to troubleshoot his digital marketing campaign

Why Isn’t My Website Making Sales? Troubleshooting Your Digital Marketing

You’ve spent time, energy and money planning your business, developing your product or service, getting your website up, and perhaps running some advertising. You weren’t expecting to immediately dominate your market, but you were expecting something. And yet, when the site goes live, nothing. You give it a week, get some technical issues on the […]

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What do Digital PR Consultants Actually Do? [+Infographic]

If you’re intrigued about what an online Digital PR Consultant actually does — because it’s not just writing press releases — then you’ve come to the right place. We’ve mapped out an average day in the life of one of our ninja Digital PR Consultants, from drinking their morning coffee right down to executing an […]

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EN Podcast #16: How To Turbocharge Your Sales Funnel

Every business has a sales funnel, even if they didn’t consciously plan it. From someone becoming aware of your business to deciding to make a purchase, every buyer goes through the same 4 stages: Awareness, Interest, Desire, Action. In this episode, we’re going to be looking at how you can accelerate people through your sales […]

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EN Podcast #15: Awkward Marketing Questions Answered Live – Round 1

Is all SEO black hat? Is marketing just annoying? Is Conversion Rate Optimisation manipulative? Are Digital Marketing companies a rip off? Lozz has compiled the most awkward (and in some cases, rude) questions that people have about digital marketing, but are usually too scared to ask. Tim has to answer these questions live.  

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Digital marketing podcast from Exposure Ninja

EN Podcast #14: How To Set And Achieve Your Marketing And Business Growth Goals

As we speed towards the New Year, attention inevitably falls on planning and goal setting. As a business owner, your plan for the next 12 months is one of the most important things you’ll do this year. In this episode, Tim walks through the Business Growth goal setting plan that Exposure Ninja and clients have […]

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[Marketing Goal Setting Exercise] How To Double Your Business In The Next 12 Months

Before we begin: Click here to download the worksheet and watch a video walkthrough of this exercise. In this post, I’m going to take you through a marketing goal setting process that you can use to double your leads and sales over the next 12 months. Christmas and New Year is a great time for […]

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Digital marketing podcast from Exposure Ninja

EN Podcast #13: How To Build Monster Social Media Engagement By Being Yourself

Listen on iTunes here Ever seen someone with a surprisingly engaged social media following and wondered how they did it? Tried Twitter and found that it’s full of Twits and spammers? In this episode, Tim chats with Graham Todd, from Spaghetti Agency about how he ‘accidentally’ built a very engaged social media following from his […]

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Digital marketing podcast from Exposure Ninja

EN Podcast #12: Increasing eCommerce sales with voucher codes, reducing cart abandonment and selling through affiliates

Listen on iTunes here Did you know that between 68-80% eCommerce customers who put items in their basket DON’T complete checkout? This episode is all about how to reduce that percentage and make more sales by using voucher codes and streamlining the checkout process. Tim chats with Ben Corrigan from Pouch, who has spent his […]

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Digital marketing podcast from Exposure Ninja

EN Podcast #11: How To Use Personal Branding To Attract More Customers Online

Listen on iTunes When people think of personal brands, they might think of someone like Richard Branson. But you don’t have to have the cool grey beard or be willing to throw yourself off buildings to develop a personal brand. In this episode, Tim Cameron-Kitchen and Adele McClay discuss how businesses of all sizes can […]

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SEO Podcast

EN Podcast #10: How To Plan The Perfect Website

Listen on iTunes Ever spent an insane amount of money on a new website only to find out that it’s not bringing you any business? The planning phase of any new website is crucial, as this is where the marketing thought goes in. What does your new website need to do? What are the most […]

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EN Podcast #9: How To Get Links, Traffic and Sales From Bloggers, Vloggers and Social Media Influencers

Listen on iTunes Bloggers and social media are the magazines and newspapers of the 21st Century. There’s a reason that the world’s biggest brands turn to online influencers when they want to sell a lot of product and increase the visibility of their brand. In this episode, Charlie and Stacey from Exposure Ninja’s D-PR team […]

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EN Podcast #8: How Facebook Retargeting Can Squeeze Profit From Visitors That Don’t Buy The First Time

Listen on iTunes Any time you’re driving traffic to your website, most of your visitors will not buy. Whether your conversion rate is 1% or 25%, you’re still losing *most* people. But just because they’ve left, it doesn’t mean that they’re not qualified. Driving those visitors BACK to your site for a second look can […]

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social media icons - exposure ninja ecommerce marketing agency

How Important is Social Media for My eCommerce Website?

Social media is an online platform which can be used for marketing your eCommerce business. How? eCommerce marketing agency Exposure Ninja tells all!   Social media has exploded in the past decade and given us a new way to think about online marketing and communication. With over 1500 million people using Facebook, you can see […]

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The winning entry in our social media contest

How a social media contest with £68.50 worth of product generated 33,781 entries, 458 shares and 238 comments

We wrote about how we’ve been using social media marketing contests to build awareness, links and social media followings for our clients back in 2015. Since then, we’ve been continuing to experiment and in this post I’ll be sharing a more recent case studies from our truly awesome Digital PR team. This one was run by […]

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How Much Text Should I Have on My eCommerce Website Homepage?

The talented team at eCommerce marketing company Exposure Ninja reveal how much text you should have on your homepage — and what the text should include.   When you start to read a book, you need that first line, page and chapter to be enough to make you want to continue reading. Well-written, enticing literature […]

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EN Podcast #7: 3 Ways To Maximise ROI Of Your Facebook Adverts

Listen to this episode on iTunes. In this episode of the Exposure Ninja Digital Marketing Podcast, Laurence and Tim discuss how to maximise the return on investment (ROI) of Facebook ad campaigns. Most Common Facebook Ad Mistakes After working on and analysing DIY campaigns in a range of markets, we've identified some common Facebook ad [...]

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EN Podcast #6: How To Increase Profit From Your Website WITHOUT Increasing Your Traffic

>Click here to listen to this episode on iTunes > Click here to listen to this episode on Stitcher Most people are horrified when they learn that as much as 80% of their website visitors are leaving their sites without engaging at all, and rightly so. Traffic can be expensive, so encouraging visitors to stick […]

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A yellow car - infographic blog

How to Create a Shareable Infographic Using Psychology

We’ve all come across infographics that have stopped us in our tracks, but that “woaaah” feeling isn’t just created by chance. There’s a whole host of psychological factors that go into making a killer infographic. The human brain isn’t quite as modern as we think it is. We’re still guided by many of the principles […]

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What Is A Good Bounce Rate?

Bounce rate is one of the most important yet misunderstood metrics in Google Analytics. In this post, we’ll look at what sort of bounce rate you should be aiming for, and what to do if your bounce rate is higher than this. Topics we’ll cover: What is bounce rate? How to check your bounce rate […]

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Facebook ads conference

Facebook Ads Coming To Messenger and WhatsApp “Around January”

This morning a Facebook employee told us that Facebook ads are coming to WhatsApp and Messenger starting in January 2017. Techcrunch announced back in February that Facebook was to begin allowing ads inside its Messenger app, but this is the first time we’ve seen a clear target date for the roll-out. What does this mean […]

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digital marketing agency

Hiring a Digital Marketing Agency: What to Expect after 6 Months

Hiring a digital marketing agency might seem like taking a step into the abyss, but it needn’t be! Get acquainted with a totally Ninja digital marketing company and you’ll wonder why you put it off for so long. If you want to take a giant leap with your business, you might be thinking of getting […]

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EN Podcast #5: 5 Questions Your Homepage Needs To Answer

In this week’s podcast episode, Tim and Lozz discuss the 5 questions that any website’s homepage needs to answer. Whilst these questions might seem obvious, you would be amazed at how few websites answer them adequately. As always, the golden rule of website design is “you can’t be too obvious”. So whether it’s hiding important information […]

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How Your eCommerce Company can Compete with the Big Guns [Infographic]

Running an eCommerce business can be exciting, gratifying and very profitable. But how do you compete against the giants? You’ve been sitting on a kick-ass idea for years, and now it’s finally on the market. There’s no feeling like it! Your new eCommerce business is the result of unimaginable hard work, so of course you […]

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