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The 20 Cardinal Sins of Writing Web Copy You MUST Avoid

Think your website copy is in need of a heavenly touch? Steer clear of these errors and turn skeptics into believers   Copy on a website often lacks the quality needed to help a business. In fact, it often achieves the exact opposite. Despite being a feature of every single website (like, ever, in the […]

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EN Podcast #75: How To Run Your Own Mastermind Group

Mastermind groups are a great way to get access to some of the smartest and most switched on marketers in the World and in this episode Tim interviews Nate Lind, who runs advertising mastermind Adsum. Hear how Nate marketed and built Adsum, the impact that it’s had on his various businesses, and how it morphed […]

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EN Podcast #74: How To Sell 20,000 products a week using eCommerce sales funnels and subscriptions

If you’re an eCommerce business with a traditional online ‘store’, this episode will introduce you to a completely new way of scaling your sales. We often talk about sales funnels to generate leads on the podcast, but in this episode Tim is joined by Trey Lewellen who has built multiple businesses using sales funnels to […]

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The Ultimate Guide To Redirects: Maximising User Experience and SEO

Redirects play a vital role in pointing your website traffic to the freshest, most relevant content on your website. Read our guide to redirects and how they can positively impact user experience, SEO and conversion rates, whilst recognising the pitfalls. Firstly, what is a 301 redirect? Redirection is the process of forwarding one URL to […]

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EN Podcast #73: How A SEO Rookie Took His Website’s Domain Authority From Nothing To 44 In 7 Months – And Made A Million In The Process

Listen on iTunes | Stitcher A good old-fashioned deep dive into the tools and strategies to use in online marketing is all good and well, but sometimes, the end goal goes unmentioned: improving sales and making your business successful. Perhaps it’s a little too brutally honest to be talked about that often, but it’s important […]

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EN Podcast #72: From Zero To International Best-Selling App Without Writing A Line Of Code?!

Listen on iTunes | Stitcher Once unattainable or a luxury in most industries, apps are pretty much commonplace in today’s online world. Every major brand and company you can think of will have its own app. Sooner rather than later, we’ll reach the point where if your business does not have some sort of app, […]

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EN Podcast #71: How To Acquire Companies To Turbocharge Growth – Even If You Are Not A ‘Rich Investor’

Listen on iTunes | Stitcher At a glance, the journey of a business towards success can seem like a pretty set-in-stone path, regardless of your industry. Build a client base, sell more and more products, increase your hires and expand the company – that’s the framework you’ll often find in a business, but that doesn’t […]

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EN Podcast #70: The Digital Marketing Strategies Tutora Used To Fuel Their Explosive Growth In 2.5 Years

Listen on iTunes | Stitcher From handing out flyers in a local park for proof of concept, to a consumer base of thousands of satisfied return users – all in just over 24 months. Sounds like the sort of business success story you’d want to learn more about, right? Mark Hughes is the co-founder of […]

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EN Podcast #69: How To Boost Leads And Sales WITHOUT Increasing Website Traffic By Crafting A Perfect Call To Action

Listen on iTunes | Stitcher With so many tactics, tips, tricks and tools involved in digital marketing, no-one would blame you for losing sight of what it’s all in the name of: generating more leads and making sales. Whatever path you go down on your online marketing journey, every step you take should be in […]

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EN Podcast #68: How Digital Marketing And SEO Took A Company To The Top Of Their Market In Two Years

Listen on iTunes | Stitcher We love chatting to the head honchos of similarly progressive, ambitious companies to see what tactics they’re utilising to push the business forward. Hearing from successful, modern businesses about how they use online marketing to prosper always provides us with plenty of insight and tips that we can all tweak and […]

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EN Podcast #67: How To Get Free Customers And Sell Out Live Events Using Content Marketing

Listen on iTunes | Stitcher The wonderful world of content marketing may well be an online-focused industry, but that doesn’t mean there isn’t space for some face-to-face interaction. It’s very clear that events such as these can produce leads, brand exposure and some incredible results. Hosting your own digital marketing event takes it to the […]

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EN Podcast #66: How To Productise Your Skill-Set And Successfully Sell It Online

Listen on iTunes | Stitcher If you’re an expert in something, there are people out there that will pay for your expertise. No matter the topic, no matter the niche, there is a market for you to work with and use as a source of income. Perhaps your business has a range of skills and […]

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EN Podcast #65: How To Prevent Your Website Copy From Killing Sales

Listen on iTunes | Stitcher The importance of copy on your website simply cannot be underestimated. Like all other aspects of making your business website easily visible and high-converting, spot-on web copy has benefits for both search engines and the web user. Whilst targeted keywords and high word counts lay the groundworks for Google to […]

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En Podcast #64: How To Use The Skyscraper Technique To Acquire Relevant, Authoritative Links And Boost Your Ranking

Listen on iTunes | Stitcher Heard about the Skyscraper technique in online marketing but never tried it out? Had a go at using it but didn’t get results? Then this episode of the Exposure Ninja Digital Marketing Podcast is for you! Listen to our chat with Paul Kortman of nomadtogether.com on how this relatively new […]

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EN Podcast #63: Use These Killer Public Speaking Tips To Captivate And Persuade Audiences In Videos, Podcasts And Webinars

Listen on iTunes | Stitcher Presentation is something that is more important in digital marketing than you might assume. Whether you’re presenting a product, an aspect of your company, or the business as a whole, getting your point across successfully and in the right way is a key factor in successful customer engagement. Voice coaches […]

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EN Podcast #62: A Simple Guide To Anchor Text: How To Use It Effectively For SEO To Increase Your Site’s Ranking

Listen on iTunes | Stitcher Like so many other areas of SEO and content marketing, anchor text is all about relevance to your brand and value to your audience. When done right, anchor text plays a major role in the online visibility of your website, meaning you risk being behind plenty of competitors if you […]

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EN Podcast #61: How To Turn A Freelance Business Into A Global Platform

Listen on iTunes | Stitcher Success stories. As an entrepreneur or small business owner looking to carve your own path to prominence, success stories are something you should be paying VERY close attention to. They’re not unattainable, irrelevant tales, and they’re certainly not just another business bragging about its big numbers and rise to fame […]

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7 Awesome Examples of Visual Content to Use in Your Marketing Strategy

Want more than words? Mix up your digital PR campaign with these different types of visual content! Blog posts are a feature on nearly all websites nowadays. It’s a great way for customers to find a business and allows the business to show off their knowledge and creativity. After all, people like reading blogs. It […]

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EN Podcast #60: How These 4 Companies Sell Out Stock, Crash Servers And Build Rabid Fanbases Using Scarcity

Listen on iTunes | Stitcher Every business has to start somewhere and establish its own corner of a market to succeed. But that doesn’t mean you can’t assess and take pointers from those who have been in the game for much longer. And who better to learn from than those businesses that absolutely dominate their […]

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EN Podcast #59: How To Use Great Storytelling To Transform Your Landing Pages And Conversions

Listen on iTunes | Stitcher   The world of conversions and website optimisation may seem like a purely technical field, with little scope to let your imagination flow. That’s what many digital marketing companies may suggest, too, with a heavy focus on statistics and data-driven decisions. But as you’ll know by now, the Exposure Ninja […]

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EN Podcast #58: How To Reposition Your Business Away From The Crowd

Listen on iTunes | Stitcher Understatement alert!!! Accountants aren’t known for their creative marketing. But in this episode, we talk with Diane Gardner who has relabelled herself a ‘tax coach’ in order to position her business completely separately to the crowd. She shares the process that she went through to find her unique angle, and […]

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EN Podcast #57: How To Use Podcast Advertising To Grow Your Business

Listen on iTunes | Stitcher Podcasting is one of the fastest growing media channels, and you might have wondered how to tap into this relatively new advertising platform to get in front of your target audience, either as a podcast guest, host or show advertiser. In this episode, Rob Greenlee from podcast platform Spreaker shares […]

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Nail Every Call To Action You Ever Write With This Ultimate CTA Guide

Looking for a simple way to increase conversions? Unsure why your blog posts aren’t convincing readers to buy? That could all be changed by making the most of three little letters: CTA.  So, you’ve written an awesome, insightful, SEO optimised blog post for your website. Nice one! Now, time to copy-and-paste in the same one-line call […]

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EN Podcast #56 How inDinero Raised $10 Million, Lost It All, And Rebuilt After Pivoting

Listen on iTunes | Stitcher So many startups treat the pursuit of funding as their primary goal, rather than creating a profitable marketing funnel that allows them to scale. Jessica Mah, CEO of inDinero, has done both and learned the hard way that, when it comes to growth, nothing beats a profitable business with a […]

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EN Podcast #55 How Indie Authors Are Using Collaboration And Ninja Digital Marketing To Build Businesses

Listen on iTunes | Stitcher If you’re a small business taking on large competitors, here’s a marketing case study that you’ll find fascinating. In a market dominated by huge blockbuster novels and multimillion dollar promotion budgets, there’s an undercurrent of very successful underground ‘niche’ authors. No surprises there, you might think. What *is* a surprise […]

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EN Podcast #54: How To Use Influencer Marketing To Tap Into The Power Of YouTubers, Instagrammers, Bloggers And Social Media Authorities

Listen on iTunes | Stitcher Heard of Influencer Marketing but not sure how to get started? Have you looked longingly at those Instagrammers, YouTubers or other social media influencers and wondered how you could get them talking about YOUR business? In this episode, Tim is joined by one of Exposure Ninja’s influencer marketing experts, Stacey […]

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EN Podcast #53 How Jared Falk Scaled His Online Music Training Platform To Dominate The Market

Listen on iTunes | Stitcher Our guest in this episode has built a network of websites which now totally dominate his market online. Not just on Google search, but on every social channel. If you’re in the market for online drum lessons, you cannot fail to end up on the Drumeo email list, and we […]

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EN Podcast #52: How To Identify The 20% Of Your Marketing Which Brings 80% Of The Results, And How To Add Super-Profitable Premium Pricing Options

Listen on iTunes | Stitcher Perry Marshall is digital marketing royalty and in this episode, we discuss how to apply the 80/20 principle to your digital marketing efforts to multiply the results of your marketing time and energy whilst reducing time spent on low value work. You’ll also learn how your customer base would support […]

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How To Improve Your Local Ranking Using Google Reviews

Why do five-star reviews matter to Google rankings? And how can you increase your Google reviews? One of the largest contributors to improved ranking for location-based search queries is a five-star review of your business within Google’s search results. Such a review is often the first impression a customer gets of your business, so this […]

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EN Podcast #51: How To Use Authenticity In Your Marketing, And How To Sell Online Courses

Listen on iTunes | Stitcher Alison May has built Brocante Home on the back of a very clear manifesto. In fact, her manifesto is so clear that she actually released it to her audience as a way to clearly establish the purpose of her site. In this episode, we dig through Alison’s growth story so […]

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EN Podcast #50: Taking Your Content Marketing To The Next Level And How To Run An Online Conference

Listen on iTunes | Stitcher This episode’s guests are content marketing duo Andrew and Pete. Known for their fun approach (no boring, corporate-speak buzzwords here!) and liberal use of emojis, we discuss how brands can develop their own ‘Content Stamp’ and use it to make every piece they write more engaging and more effective at […]

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EN Podcast #49: How To Build A Successful eCommerce Store Using Social Media And Blogging

Listen on iTunes | Stitcher Steph Douglas built eCommerce store Don’t Buy Her Flowers off the back of the success of her ‘warts and all blog’. In this episode Steph takes us behind the scenes of the store’s growth to explain how she used the popularity of the blog to drive sales in the store, […]

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EN Podcast #48: How To Use Your Story To Sell More

Listen on iTunes | Stitcher Our guest this week shows that whatever your story is, you can find a way to use it to grow your business and build a closeness with your audience. Ryan Stewman has been to prison – not once but twice – and not because he forgot to pay tax. No, […]

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What is Anchor Text Diversity and Why is it Important?

You’ve probably heard of anchor text: the visible, clickable words used to link one page to another. It’s the visible part of a hyperlink. Hopefully, you’re using anchor text within internal and external links. You may even be using it in guest posts or outreach articles. What is Anchor Text? Anchor text can have a […]

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EN Podcast #47: How Deleting 1/3 Of His Website Content Increased Traffic By 300% With Todd Tresidder (Episode 2 of 2)

Listen on iTunes | Stitcher In the second of the two-episode series, Tim and Todd discuss the process Todd used to build and refine FinancialMentor.com’s content to give it the unbelievable rankings it enjoys against some of the World’s biggest financial companies. If your website is full of fragmented, unstructured and variable quality posts, the […]

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EN Podcast #46: How To Create Tools And Share The World’s Best Content To Outrank The World’s Biggest Brands with Todd Tresidder (Episode 1 of 2)

Listen on iTunes | Stitcher Todd Tresidder runs FinancialMentor.com and brings in 200,000 monthly visitors. If you’re sat in front of a computer, put the site’s URL into SEMRush and check out the rankings his site has. How has he achieved these rankings? By creating a series of calculators and tools for his audience, in […]

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EN Podcast #45: How To Use Social To Build A Community Around Your Business With Erik from Social Media Examiner

Listen on iTunes | Stitcher Social Media Examiner is considered by many to be the World’s #1 authority on social media, and Erik manages their own social media. In this episode Tim and Erik talk about how to use your social channels to build a community around your business, to increase your reach and build […]

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EN Podcast #44: How To Get 300 SaaS Signups Per Day Using SEO, Outreach, And Conversion Optimisation

Listen on iTunes | Stitcher In this episode, Tim is joined by Kyle Racki of SaaS company Proposify to discuss how they have grown their organic visibility using blogs and content marketing to the stage that they’re picking up 200-300 signups per day, and growing 150% per year. Kyle takes us through his outreach process, gives […]

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Digital Marketing Analysis: Who Will Win the General Election?

Can digital marketing tell us who will win the general election? We delve into each party’s campaign and what people’s searching habits reveal about their possible voting habits. The announcement of a snap general election in April left a lot of people asking questions. As a Digital Marketing Ninja, I believe that a deep dive […]

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EN Podcast #43: How To Dominate Organic Search In One Of The World’s Most Competitive Markets And Conquer America

Listen on iTunes | Stitcher Pascal Culverhouse is the type of guy you pray your competitors aren’t. His company Electric Tobacconist sells e-Cigarettes, which (because it’s tobacco) is a market where paid ads are practically impossible to run. This means that everyone – brands AND retailers – is using SEO as their primary traffic generator. […]

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B2B SEO: A 4-Step Guide To Increasing Business-to-Business Visibility, Traffic and Leads

Why is B2B SEO Important? If you’re a B2B company, SEO and digital marketing can seem like tricky business and a low priority. At Exposure Ninja, we often work with businesses just like yours on B2B SEO and B2B digital marketing. Ready to find out how it could transform what you do? Just like consumers […]

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EN Podcast #42: How Parelli Built An Online Membership Of Tens Of Thousands Of Members

Listen on iTunes | Stitcher This episode is a must-listen if you sell to people who are passionate about your topic OR you run (or are thinking of running) an online membership. Unless you love horses, you have probably never heard of the Parelli Savvy Club, but what Jerome Love and the team at Parelli […]

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EN Podcast #41: How to Get Your Business on TV and in the Media

Digital marketing is our main here focus at Exposure Ninja. But, the potential of being featured in the media and generating PR the old-fashioned remains so valuable. We chat to Christina Nicholson on this episode of the EN podcast to discover how you can use traditional PR in the modern day. Listen here or head to iTunes and Stitcher, where […]

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EN Podcast #40: Google Penalties: How To Avoid and Recover From Them and the Difference Between Good and Bad Links

Two of Exposure Ninja’s finest chat to Marie Haynes about Google penalties and how to steer clear of them in our 40th podcast episode. Yes, 40 episodes! Check out our huge archive of episodes on iTunes and Stitcher. You’re sure to find plenty of content that suits your digital marketing needs and interests. Learn how to dodge Google […]

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EN Podcast #39: How to Get Affiliate Influencers to Promote Your Website Using Performance Marketing

Looking for expert advice on influencer marketing and performance marketing strategies? Head Ninja and best-selling author Tim Kitchen chats with Robert Glazer about exactly that in this podcast. So, what are you waiting for? Listen here, or on iTunes or Stitcher, and pick up tips from the best! On this episode of the EN Podcast, we are joined by Robert Glazer, founder of […]

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EN Podcast #38: Your Must-Know Marketing Numbers, SEO vs PPC & Writing a Book as Lead Generation

Two industry experts join forces in this podcast. Best-selling digital marketing author Tim Kitchen chats with accountancy guru Russell Smith. Checked us out on iTunes or Stitcher yet? There, you’ll find dozens of podcasts, featuring interviews with more industry leaders and marketing heroes. We’ve brought in an accountant. Before you switch off, he’s not one of those! For one, Russell Smith has been […]

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EN Podcast #37: How to Build an Empire Around Your Personal Brand

Find out how real estate legend Jason Hartman built his personal brand into an international juggernaut in this EN Podcast! Want to hear more inspirational stories and useful tips from the best? Check out or podcast archive on iTunes and Stitcher for a treasure trove of valuable advice. In this episode, Head Ninja Tim joined by Jason Hartman. You […]

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EN Podcast #36: How CoSchedule Built an Email List of 170,000 in 2 Years Through Blogging

Nathan Ellering breaks down the incredible blogging success story of CoSchedule in this episode of the EN Podcast. Find previous episodes on iTunes and Stitcher. Our archive of podcasts features plenty more tips on how blogging can transform your company! In this fascinating episode, we talk efficiency, prioritisation, blogging and email list building with Nathan Ellering of CoSchedule. […]

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EN Podcast #35: Using Fiverr to Generate Leads & How to Productise Your Business

Learn the ways of turning Fiverr into a lead generation machine for your business by listening to this EN Podcast! Check us out on iTunes and Stitcher, too. Our archive of podcasts feature talks with the major players of digital marketing. Thought Fiverr was just for spammy backlinks and templated logos? Then you need to listen to this podcast. […]

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EN Podcast #34: The Future of Digital Marketing and How to Prepare to Win

Prep your company for digital marketing success by listening to this essential episode of the EN Podcast. Also, make sure to check us out on iTunes and Stitcher. There, you’ll find dozens of other useful talks with the biggest names in digital marketing. For many of us, the pace of change online can be frightening. For businesses just […]

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