B2B SEO: A 4-Step Guide To Increasing Business-to-Business Visibility, Traffic and Leads

Why is B2B SEO Important? If you’re a B2B company, SEO and digital marketing can seem like tricky business and a low priority. At Exposure Ninja, we often work with businesses just like yours on B2B SEO and B2B digital marketing. Ready to find out how it could transform what you do? Just like consumers […]

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EN Podcast #42: How Parelli Built An Online Membership Of Tens Of Thousands Of Members

Listen on iTunes | Stitcher This episode is a must-listen if you sell to people who are passionate about your topic OR you run (or are thinking of running) an online membership. Unless you love horses, you have probably never heard of the Parelli Savvy Club, but what Jerome Love and the team at Parelli […]

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EN Podcast #41: How To Get Your Business On TV And In The Media

Listen on iTunes | Stitcher Traditional PR is something that we don’t talk about much on the Exposure Ninja podcast because we are primarily focussed on the Internet and therefore Online PR. But in this episode, Christina Nicholson of Media Maven explains how businesses can tap into the authority and credibility generated by ‘regular’ PR. […]

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EN Podcast #40: Google Penalties How To Avoid (And Recover From Them) And The Difference Between Good And Bad Links With Marie Haynes & Nic Tuxford

Listen on iTunes | Stitcher In this episode, Nic Tuxford and Tim talk with Marie Haynes, Google Penalty expert, about the Fred update, how to avoid and recover from penalties, and the difference between good and bad links. We cover how usage metrics can impact your site’s ranking, why the days of Private Blog Networks […]

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EN Podcast #39: How To Get Affiliates Influencers To Promote Your Website Using Performance Marketing

Listen on iTunes | Stitcher Today we are joined by Robert Glazer, founder of Acceleration Partners. We wanted to get Robert on to talk about affiliate and performance marketing. Some listeners will have affiliate programs in place, many won’t yet, and some of you will be aware of the whole influencer marketing trend, so Robert […]

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EN Podcast #38: Your ‘Must Know’ Marketing Numbers, SEO vs PPC, And Writing A Book As Lead Generation

Listen on iTunes | Stitcher We’ve brought in an accountant. Before you switch off, he’s not one of those! For one he’s a client of ours for the last couple of years, which makes him immediately awesome. But aside from that, as you’ll hear, Russell Smith is very much the owner of the accountancy business […]

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EN Podcast #37: How To Build An Empire Around Your Personal Brand

Listen on iTunes | Stitcher In this episode, I’m joined by Jason Hartman. You might not know Jason if you’re in the UK, but Jason has built his name over in the States in real estate, both through his own real estate portfolio and his training company. He’s also a prolific podcaster, and when we […]

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EN Podcast #36: How CoSchedule Built Their Email List Of 170,000 In Two Years Through Blogging

Listen on iTunes | Stitcher In this fascinating episode, we talk efficiency, prioritisation, blogging and email list building with Nathan Ellering of CoSchedule. He shares the framework the CoSchedule team uses to create blogs which drive so many customers and email signups, and explains the ’10X vs 10%’ mindset that they run every decision through […]

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EN Podcast #35: Using Fiverr To Generate Leads And How To Productise Your Business

Listen on iTunes | Stitcher Thought Fiverr was just for spammy backlinks and rubbish templated logos? Then you need this episode, where Tim interviews Kendell Rizzo, a copywriting expert who shares how she has built her business using Fiverr as a lead generation tool. The process that she went through of niching and then productising […]

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EN Podcast #34: The Future Of Digital Marketing And How To Prepare To Win

Listen on iTunes | Stitcher The pace of change online can be frightening, and for businesses who are just starting to feel that they’re getting a grip of the current digital marketing landscape, it can be intimidating to think about the change that is coming over the next 10 years. But the only constant online […]

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EN Podcast #33: Behind The Scenes Of A Successful Mummy Blog, And How To Work With Mummy Bloggers

Listen on iTunes | Stitcher Mummy bloggers can provide some of the most profitable and influential visibility for companies they work with, but for many businesses, working with social influencers is a step into the dark unknown. In this episode Tim talks with ‘Queen of the Mummy Bloggers’ Vicki from Honest Mum to get a […]

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EN Podcast #32: Using Podcasts To Build Authority And Generate Leads

Listen on iTunes | Stitcher In this episode, I’m joined by one of the World’s best-connected podcast bookers, Jessica Rhodes of Interview Connections. We discuss the different ways that businesses in all industries can use podcasting – both as a guest and as a host – to build credibility, authority, and to drive leads and […]

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EN Podcast #31: 5 Ways To Get More Leads & Sales From Your Website… Without Advertising!

Listen on iTunes | Stitcher If your website is getting traffic but it’s not bringing in the sales you’d like, this episode is for you. Tim and Lozz discuss the five ways to increase the performance of your website, even without bringing a single extra visitor. The guys take you behind the scenes of some […]

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EN Podcast #30: B2B Lead Generation Tips and How to Run LinkedIn Advertising Profitably

Listen to our B2B and LinkedIn advertising breakdown podcast with Head Ninja Tim and AJ Wilcox on iTunes and Stitcher. Why not check out our archive of previous podcasts while you’re there? From marketing giants, to SME success stories, to our awesome Ninjas, we’ve chatted to them all! LinkedIn is a high-stakes game. There are high CPCs and […]

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EN Podcast #29: How To Beat The World’s Biggest Brands With Content Marketing & Influencers

You can listen to our content marketing podcast with Head Ninja Tim and Aaron Aguis on iTunes and Stitcher. Also, check out our archive of previous podcasts while you’re there. We’ve chatted to the likes of Neil Patel and many other industry influencers! Competing against established competitors online can feel daunting. Many assume that companies like these can’t be toppled, […]

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EN Podcast #28: How Crowdfunding Helped This Business Get £75k To Fund Their Growth

You can also listen to our chat with Matt Lo on the ins and outs of crowdfunding campaigns on iTunes and Stitcher. Why not check out our archive of previous podcasts while you’re there? Go on, you know you want to! Fewer than a third of crowdfunding campaigns successfully hit their target. So what makes the difference between […]

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EN Podcast #27: Use Influencers, Streaming and Tweet-Ups to Boost Social Media Engagement

You can also listen to our chat with Shawn Alain on turbocharging your social media engagement on iTunes and Stitcher. Oh, and check out our archive of previous podcasts while you’re there! Struggling to reel in that social media engagement? Find yourself posting the same things over and over again to no avail? Well, listen up! In this episode […]

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EN Podcast #26 EXCLUSIVE: Outrank High-Authority Websites & Get ‘Position Zero’ Snippet Ranking – Tim Soulo of AHrefs

You can also listen to our chat with Tim Soulo on beating high-authority websites on iTunes and Stitcher! Want to know exactly what it takes to secure the holy grail of ‘position zero’ on Google? Interested to see the data behind outranking super high-authority websites, even if your site has low authority? Want to know how to deconstruct […]

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Powerful Women in Digital Marketing: Exposure Ninja’s Kick-Ass Kunoichis

On International Women’s Day 2017, we want to give a special shout out to our very own band of powerful, talented, kick-ass Kunoichis (that’s female ninjas, FYI) that work here at Exposure Ninja. International Women’s Day (IWD) is a global day celebrating the social, economic, cultural and political achievements of women. It’s also a day […]

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EN Podcast #25: How To Define, Build and Maximise Your Company’s Brand

You can also listen to this Exposure Ninja podcast on maximising your brand on iTunes and Stitcher! In every market you can imagine, there are businesses that just STAND OUT with a memorable message. But, of course, there are also a tonne that blend into the general swamp. The brands that stand out tend to take the lion’s […]

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EN Podcast #24: Neil Patel On Marketing New Businesses, Big-Time Conversions and Becoming A Global Authority Through Blogging

You can also listen to this Exposure Ninja SEO podcast on iTunes and Stitcher! Neil Patel is one of the world’s best-known online marketers and has built his huge brand through blogging. In this week’s SEO podcast, we chat to Neil and investigate the formula he uses to not only make his blog posts attract a lot of social […]

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What To Expect When Starting Exposure Ninja SEO

So, you’re considering embarking on a kick-ass SEO campaign from Exposure Ninja. Great choice! SEO can have a significant, positive impact on your business. But it’s important that you understand exactly what you are getting, how it works and what to expect before you get started. A great SEO campaign from the right digital marketing […]

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What To Expect When Starting PPC Management

You’ve decided to get some help with Google AdWords from a trained, qualified professional, such as those on Exposure Ninja’s PPC management team. Smart move! But how does it work, what should you expect and, most importantly, how long until you are making money? Transparency is Exposure Ninja’s middle name, so we’re here to give […]

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EN Podcast #23: Use Automated Email Marketing to Increase Sales, Build Relationships & Save Money on Staff

You can also listen to our top tips on email marketing on iTunes and Stitcher! In this episode of the Exposure Ninja podcast, Tim and Lozz explore how any business can use email marketing to build relationships with leads and prospects. Instead of wasting time constructing emails, we look into the harnessing the power of automated emails in […]

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7 Things our Free SEO Review Will Reveal About Your Website

The best things in life are free. The smell of old bookshops, the sun beaming down on your face, and a FREE SEO review from Exposure Ninja. While an old bookshop may satisfy your thirst for knowledge and nostalgia, it probably won’t make your website money. A free SEO review, on the other hand, could […]

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The 2017 Ninja Guide to YouTube Optimisation

Cisco estimates video will constitute 80% of all consumer internet traffic by 2019. There are over 300 hours of content uploaded to YouTube every minute; it’s the world’s second largest search engine. In such a crowded environment, you’re pretty much wasting your time unless you make it as easy as possible for searchers to find […]

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EN Podcast #22: How Even Boring Companies Can Create Viral-Worthy Content

You can also listen to our podcast on creating viral content on iTunes or Stitcher! Sick of writing blog posts that no-one reads? Fed up with getting no shares on your social media posts? Viral content is what all online businesses want to achieve, so wouldn’t it be useful to have some expert guidance on how […]

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Facebook Ads Guide: Tracking Conversions Without A Thank You Page With Facebook Pixel

Using Facebook for business can be complex, but with a little help from the experts, you can make it work for your business. Exposure Ninja’s digital marketing analytics guru, Lozz Newton, breaks down a clever conversion tracking method — so you don’t have to. Facebook for business is a tricky old concept even when you’ve […]

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Exposure Ninja’s Greatest Hits: Infographics Edition

Infographics are the internet’s answer to text. They’re used in governmental reports, in top-notch blogs and they’re all over social media. So how could they help your business to grow its online reach? Read on to find out what on Earth an infographic is used for, and then take a look at Exposure Ninja’s snazziest […]

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EN Podcast #21: Google Tag Manager, Twitter Ads and LinkedIn ads

Listen on iTunes or Stitcher. Not using Google Tag Manager (GTM) yet? In this episode, Tim is joined by Phil Byrne to discuss how and why we should all be using Google Tag Manager on our websites to make tracking simple. Plus, get Phil’s top tips for using Twitter ads to snap up traffic following […]

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19 FAQs About Live Streaming Your Business on Social Media

Live streaming isn’t exactly new, but it is definitely a big deal right now. Still, what does any of this mean for your business’ social media and marketing? Live Streaming For Social Media and Marketing For businesses to succeed, they need to be using every social media and marketing tool available to them, and this […]

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How to Get over 300 Shares for a Niche Health and Safety Website with One Infographic & One Awesome Digital PR Strategy

A Ninja Digital PR strategy means going from not existing to ranking first for 21 of your highest priority keywords. It’s what we do. In May 2015, a business called Storage Equipment Experts asked us to create, run, and promote a website for them from scratch. Just over a year and a half later, this […]

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EN Podcast #20 Viral growth lessons going from 0-150k Twitter followers in one month

Listen on iTunes or Stitcher. Ever wondered how certain social media profiles go ‘super-viral’ and grow exponentially? In this week’s episode, we go behind the scenes of such a campaign with Mitchell Stuart of Inferno Media, and pull out the lessons learned that you can adapt to grow your own social following.

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EN Podcast #19: Why am I not making sales?!? How to troubleshoot your digital marketing

Listen on iTunes or Stitcher. This episode is for anyone who has set up an ad campaign, driven some traffic to their website and sat back waiting for sales… and waited… and no sales. Marketing always involves an element of the unknown, and campaigns zero even for experienced marketers from time to time. So what’s […]

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EN Podcast #18 Being Strategic And Using Personas On Social Media (Plus Behind The Scenes Of An Old-School Google Penalty)

Listen on iTunes and Stitcher. Our guest this week started his marketing life setting up what became one of the UK’s first and largest online glasses retailers until they were hit by a heavy Google penalty that the business never fully recovered from. Jonny Ross then went on to set up his own digital agency. In […]

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EN Podcast #17: What you can learn from eBay, 3M and HowStuffWorks to improve your conversion rate with Khalid Saleh

Listen on iTunes, Stitcher or Libsyn If you’ve ever wondered how giant websites (like eBay and skis.com) work on converting more of their visitors into buyers, then this episode will be a real treat for you. Khalid Saleh has been in conversion rate optimisation since before it was a recognised ‘thing’, and has worked with some […]

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Brewdog’s Digital Marketing Strategy Success

Giving out their recipes, doing crazy marketing stunts, and receiving MBE’s are just a few reasons why Brewdog have hit the headlines. Our digital marketing experts at Exposure Ninja look into their secrets of success. It was a typically cold British Tuesday morning when us digital marketing experts at Exposure Ninja were sat around our […]

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Why Isn’t My Website Making Sales? Troubleshooting Your Digital Marketing

You’ve spent time, energy and money planning your business, developing your product or service, getting your website up, and perhaps running some advertising. You weren’t expecting to immediately dominate your market, but you were expecting something. And yet, when the site goes live, nothing. You give it a week, get some technical issues on the […]

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What do Digital PR Consultants Actually Do? [+Infographic]

If you’re intrigued about what an online Digital PR Consultant actually does — because it’s not just writing press releases — then you’ve come to the right place. We’ve mapped out an average day in the life of one of our ninja Digital PR Consultants, from drinking their morning coffee right down to executing an […]

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EN Podcast #16: How To Turbocharge Your Sales Funnel

Every business has a sales funnel, even if they didn’t consciously plan it. From someone becoming aware of your business to deciding to make a purchase, every buyer goes through the same 4 stages: Awareness, Interest, Desire, Action. In this episode, we’re going to be looking at how you can accelerate people through your sales […]

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EN Podcast #15: Awkward Marketing Questions Answered Live – Round 1

Is all SEO black hat? Is marketing just annoying? Is Conversion Rate Optimisation manipulative? Are Digital Marketing companies a rip off? Lozz has compiled the most awkward (and in some cases, rude) questions that people have about digital marketing, but are usually too scared to ask. Tim has to answer these questions live.  

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EN Podcast #14: How To Set And Achieve Your Marketing And Business Growth Goals

As we speed towards the New Year, attention inevitably falls on planning and goal setting. As a business owner, your plan for the next 12 months is one of the most important things you’ll do this year. In this episode, Tim walks through the Business Growth goal setting plan that Exposure Ninja and clients have […]

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[Marketing Goal Setting Exercise] How To Double Your Business In The Next 12 Months

Before we begin: Click here to download the worksheet and watch a video walkthrough of this exercise. In this post, I’m going to take you through a marketing goal setting process that you can use to double your leads and sales over the next 12 months. Christmas and New Year is a great time for […]

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EN Podcast #13: How To Build Monster Social Media Engagement By Being Yourself

Listen on iTunes here Ever seen someone with a surprisingly engaged social media following and wondered how they did it? Tried Twitter and found that it’s full of Twits and spammers? In this episode, Tim chats with Graham Todd, from Spaghetti Agency about how he ‘accidentally’ built a very engaged social media following from his […]

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EN Podcast #12: Increasing eCommerce sales with voucher codes, reducing cart abandonment and selling through affiliates

Listen on iTunes here Did you know that between 68-80% eCommerce customers who put items in their basket DON’T complete checkout? This episode is all about how to reduce that percentage and make more sales by using voucher codes and streamlining the checkout process. Tim chats with Ben Corrigan from Pouch, who has spent his […]

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EN Podcast #11: How To Use Personal Branding To Attract More Customers Online

Listen on iTunes When people think of personal brands, they might think of someone like Richard Branson. But you don’t have to have the cool grey beard or be willing to throw yourself off buildings to develop a personal brand. In this episode, Tim Cameron-Kitchen and Adele McClay discuss how businesses of all sizes can […]

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EN Podcast #10: How To Plan The Perfect Website

Listen on iTunes Ever spent an insane amount of money on a new website only to find out that it’s not bringing you any business? The planning phase of any new website is crucial, as this is where the marketing thought goes in. What does your new website need to do? What are the most […]

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EN Podcast #9: How To Get Links, Traffic and Sales From Bloggers, Vloggers and Social Media Influencers

Listen on iTunes Bloggers and social media are the magazines and newspapers of the 21st Century. There’s a reason that the world’s biggest brands turn to online influencers when they want to sell a lot of product and increase the visibility of their brand. In this episode, Charlie and Stacey from Exposure Ninja’s D-PR team […]

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EN Podcast #8: How Facebook Retargeting Can Squeeze Profit From Visitors That Don’t Buy The First Time

Listen on iTunes Any time you’re driving traffic to your website, most of your visitors will not buy. Whether your conversion rate is 1% or 25%, you’re still losing *most* people. But just because they’ve left, it doesn’t mean that they’re not qualified. Driving those visitors BACK to your site for a second look can […]

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How Important is Social Media for My eCommerce Website?

Social media is an online platform which can be used for marketing your eCommerce business. How? eCommerce marketing agency Exposure Ninja tells all!   Social media has exploded in the past decade and given us a new way to think about online marketing and communication. With over 1500 million people using Facebook, you can see […]

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