Exposure Ninja
Category Archives: SEO

EN Podcast #73: How A SEO Rookie Took His Website’s Domain Authority From Nothing To 44 In 7 Months – And Made A Million In The Process

Listen on iTunes | Stitcher A good old-fashioned deep dive into the tools and strategies to use in online marketing is all good and well, but sometimes, the end goal goes unmentioned: improving sales and making your business successful. Perhaps it’s a little too brutally honest to be talked about that often, but it’s important […]

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EN Podcast #70: The Digital Marketing Strategies Tutora Used To Fuel Their Explosive Growth In 2.5 Years

Listen on iTunes | Stitcher From handing out flyers in a local park for proof of concept, to a consumer base of thousands of satisfied return users – all in just over 24 months. Sounds like the sort of business success story you’d want to learn more about, right? Mark Hughes is the co-founder of […]

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EN Podcast #68: How Digital Marketing And SEO Took A Company To The Top Of Their Market In Two Years

Listen on iTunes | Stitcher We love chatting to the head honchos of similarly progressive, ambitious companies to see what tactics they’re utilising to push the business forward. Hearing from successful, modern businesses about how they use online marketing to prosper always provides us with plenty of insight and tips that we can all tweak and […]

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EN Podcast #62: A Simple Guide To Anchor Text: How To Use It Effectively For SEO To Increase Your Site’s Ranking

Listen on iTunes | Stitcher Like so many other areas of SEO and content marketing, anchor text is all about relevance to your brand and value to your audience. When done right, anchor text plays a major role in the online visibility of your website, meaning you risk being behind plenty of competitors if you […]

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EN Podcast #53 How Jared Falk Scaled His Online Music Training Platform To Dominate The Market

Listen on iTunes | Stitcher Our guest in this episode has built a network of websites which now totally dominate his market online. Not just on Google search, but on every social channel. If you’re in the market for online drum lessons, you cannot fail to end up on the Drumeo email list, and we […]

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How To Improve Your Local Ranking Using Google Reviews

Why do five-star reviews matter to Google rankings? And how can you increase your Google reviews? One of the largest contributors to improved ranking for location-based search queries is a five-star review of your business within Google’s search results. Such a review is often the first impression a customer gets of your business, so this […]

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Cartoon hand pressing a highlighted text button signifying anchor text

What is Anchor Text Diversity and Why is it Important?

You’ve probably heard of anchor text: the visible, clickable words used to link one page to another. It’s the visible part of a hyperlink. Hopefully, you’re using anchor text within internal and external links. You may even be using it in guest posts or outreach articles. What is Anchor Text? Anchor text can have a […]

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EN Podcast #47: How Deleting 1/3 Of His Website Content Increased Traffic By 300% With Todd Tresidder (Episode 2 of 2)

Listen on iTunes | Stitcher In the second of the two-episode series, Tim and Todd discuss the process Todd used to build and refine FinancialMentor.com’s content to give it the unbelievable rankings it enjoys against some of the World’s biggest financial companies. If your website is full of fragmented, unstructured and variable quality posts, the […]

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EN Podcast #46: How To Create Tools And Share The World’s Best Content To Outrank The World’s Biggest Brands with Todd Tresidder (Episode 1 of 2)

Listen on iTunes | Stitcher Todd Tresidder runs FinancialMentor.com and brings in 200,000 monthly visitors. If you’re sat in front of a computer, put the site’s URL into SEMRush and check out the rankings his site has. How has he achieved these rankings? By creating a series of calculators and tools for his audience, in […]

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EN Podcast #43: How To Dominate Organic Search In One Of The World’s Most Competitive Markets And Conquer America

Listen on iTunes | Stitcher Pascal Culverhouse is the type of guy you pray your competitors aren’t. His company Electric Tobacconist sells e-Cigarettes, which (because it’s tobacco) is a market where paid ads are practically impossible to run. This means that everyone – brands AND retailers – is using SEO as their primary traffic generator. […]

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B2B SEO: A 4-Step Guide To Increasing Business-to-Business Visibility, Traffic and Leads

Why is B2B SEO Important? If you’re a B2B company, SEO and digital marketing can seem like tricky business and a low priority. At Exposure Ninja, we often work with businesses just like yours on B2B SEO and B2B digital marketing. Ready to find out how it could transform what you do? Just like consumers […]

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EN Podcast #40: Google Penalties: How To Avoid and Recover From Them and the Difference Between Good and Bad Links

Two of Exposure Ninja’s finest chat to Marie Haynes about Google penalties and how to steer clear of them in our 40th podcast episode. Yes, 40 episodes! Check out our huge archive of episodes on iTunes and Stitcher. You’re sure to find plenty of content that suits your digital marketing needs and interests. Learn how to dodge Google […]

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EN Podcast #38: Your Must-Know Marketing Numbers, SEO vs PPC & Writing a Book as Lead Generation

Two industry experts join forces in this podcast. Best-selling digital marketing author Tim Kitchen chats with accountancy guru Russell Smith. Checked us out on iTunes or Stitcher yet? There, you’ll find dozens of podcasts, featuring interviews with more industry leaders and marketing heroes. We’ve brought in an accountant. Before you switch off, he’s not one of those! For one, Russell Smith has been […]

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EN Podcast #36: How CoSchedule Built an Email List of 170,000 in 2 Years Through Blogging

Nathan Ellering breaks down the incredible blogging success story of CoSchedule in this episode of the EN Podcast. Find previous episodes on iTunes and Stitcher. Our archive of podcasts features plenty more tips on how blogging can transform your company! In this fascinating episode, we talk efficiency, prioritisation, blogging and email list building with Nathan Ellering of CoSchedule. […]

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EN Podcast #29: How To Beat The World’s Biggest Brands With Content Marketing & Influencers

You can listen to our content marketing podcast with Head Ninja Tim and Aaron Aguis on iTunes and Stitcher. Also, check out our archive of previous podcasts while you’re there. We’ve chatted to the likes of Neil Patel and many other industry influencers! Competing against established competitors online can feel daunting. Many assume that companies like these can’t be toppled, […]

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EN Podcast #26 EXCLUSIVE: Outrank High-Authority Websites & Get ‘Position Zero’ Snippet Ranking – Tim Soulo of AHrefs

You can also listen to our chat with Tim Soulo on beating high-authority websites on iTunes and Stitcher! Want to know exactly what it takes to secure the holy grail of ‘position zero’ on Google? Interested to see the data behind outranking super high-authority websites, even if your site has low authority? Want to know how to deconstruct […]

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Powerful Women in Digital Marketing: Exposure Ninja’s Kick-Ass Kunoichis

On International Women’s Day 2017, we want to give a special shout out to our very own band of powerful, talented, kick-ass Kunoichis (that’s female ninjas, FYI) that work here at Exposure Ninja. International Women’s Day (IWD) is a global day celebrating the social, economic, cultural and political achievements of women. It’s also a day […]

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EN Podcast #24: Neil Patel On Marketing New Businesses, Big-Time Conversions and Becoming A Global Authority Through Blogging

You can also listen to this Exposure Ninja SEO podcast on iTunes and Stitcher! Neil Patel is one of the world’s best-known online marketers and has built his huge brand through blogging. In this week’s SEO podcast, we chat to Neil and investigate the formula he uses to not only make his blog posts attract a lot of social […]

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What To Expect When Starting Exposure Ninja SEO

So, you’re considering embarking on a kick-ass SEO campaign from Exposure Ninja. Great choice! SEO can have a significant, positive impact on your business. But it’s important that you understand exactly what you are getting, how it works and what to expect before you get started. A great SEO campaign from the right digital marketing […]

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Band playing in front of the word FREE - like our FREE SEO Review

7 Things our Free SEO Review Will Reveal About Your Website

The best things in life are free. The smell of old bookshops, the sun beaming down on your face, and a FREE SEO review from Exposure Ninja. While an old bookshop may satisfy your thirst for knowledge and nostalgia, it probably won’t make your website money. A free SEO review, on the other hand, could […]

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EN Podcast #14: How To Set And Achieve Your Marketing And Business Growth Goals

As we speed towards the New Year, attention inevitably falls on planning and goal setting. As a business owner, your plan for the next 12 months is one of the most important things you’ll do this year. In this episode, Tim walks through the Business Growth goal setting plan that Exposure Ninja and clients have […]

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The winning entry in our social media contest

How a social media contest with £68.50 worth of product generated 33,781 entries, 458 shares and 238 comments

We wrote about how we’ve been using social media marketing contests to build awareness, links and social media followings for our clients back in 2015. Since then, we’ve been continuing to experiment and in this post I’ll be sharing a more recent case studies from our truly awesome Digital PR team. This one was run by […]

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Marketers at a workplace of a digital marketing agency

Hiring a Digital Marketing Agency: What to Expect after 6 Months

Hiring a digital marketing agency might seem like taking a step into the abyss, but it needn’t be! Get acquainted with a totally Ninja digital marketing company and you’ll wonder why you put it off for so long. If you want to take a giant leap with your business, you might be thinking of getting […]

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Power up your ecommerce products

How To Power Up Your eCommerce Product Pages

How To Power Up Your eCommerce Product Pages Need some help turning your eCommerce product pages into customer converting machines? Check out our Ninja tips on how to supercharge your eCommerce product pages. While many modern websites now come with pre-built eCommerce functionality, making these product pages as effective as possible can take considerable time […]

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#askninja: How To Find Cool Blog Topics, Google Penguin 4.0, Meta Keywords, And How To Choose A WordPress Theme

Ever struggled to find interesting blog topics or outreach ideas? In this episode of #askninja Tim gives 4 killer questions that you can ask to unlock more blog topics than you’ll ever need. Also in this episode: get the lowdown on Google’s Penguin 4.0 update, get the truth about Meta keywords, and get Tim’s top […]

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Supercharge your website copy

How To Supercharge Your Website Copy

Your Website Copy Is One of the Most Important Contributors to Your Website’s Success From getting the right message across to your customers, to helping Google understand what your website is for, and even improving the design of your site, website copy can be key to boosting your website’s success, but is regularly overlooked. Here’s […]

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EN Podcast #3: Blogging For Businesses: Why Should I Bother? What Should I Write About and How Often?

Does writing new blog posts always seem to be at the bottom of your to-do list? Are you bored of writing posts that no one reads, which never rank well and make you wonder why you’re bothering at all? If so, you are not alone. Blogging is something that most businesses struggle with. They know that they should be […]

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EN Podcast #2: How To Get to the Top of Google

In this episode, SEO Ninjas Tim Cameron-Kitchen, Zack Hayes and Dale Davies discuss exactly what it takes to improve the ranking of any website, based on their experience analysing, consulting with and working on thousands of websites in every imaginable market. Every SEO campaign begins with your website, and you’ll discover how to optimise your website […]

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Write mobile optimised copy

How To Write Ninja Mobile Optimised Copy

Learn to Write Clever, Successful, Mobile Optimised Website Copy with Tips from Our Homegrown Web Copy Writing Ninjas   Of the 3.5 billion search queries Google receives every day, well over half of those are from mobile and handheld devices. While most companies now have websites that resize to fit on smaller screens, few take […]

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#askninja Episode 5: Google Penguin 4.0, Penalty Recovery, YouTube Advertising, and How Long Does SEO Take To Work?

Transcription: Google Penguin 4.0 Update One of the big things that happened this week is that it was announced that the Google’s latest update, Penguin 4.0, had been released and was starting to roll out. Now we don't know the exact timing of this because Google's being a little bit cagey about it. They haven't [...]

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"8 Tips to Turn Your Photos into SEO magnets" Text with plastic alphabets as background

8 Tips to Turn Your Photos into SEO Magnets

A picture’s worth a thousand words — but how can you get people to visit your site through your pictures? Improve your image SEO and boost your website’s Google rankings — here’s how. How many times have you Googled something, only to go straight to the “Images” results tab? Images can be a big boost to your […]

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How To Make People Click On Your Website

Marketing your website means more than just getting your website to the top of Google. You want potential customers to click on your website — even when you show up below competitors on Google. Here’s how to do it. You’ve been working hard on marketing your website. You’ve read loads of SEO tips (including our […]

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Find profitable niche market keywords

How To Find Profitable Niche Market Keywords

Found yourself facing some stiff competition? Finding sneaky niche market keywords might be the boost your business needs Almost every business owner will look at their competition at some point and feel a pang of dread. How the heck are you going to beat a website like that? Is there any chance of ever overtaking […]

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How to Review Your Website’s SEO in Less than 9 Minutes [Infographic]

Do you want your business to be the best it can be? Of course, you do! Our Digital Marketing Ninjas spill the beans on how you can improve the SEO of your website in less than 9 minutes.   At Exposure Ninja, our SEO review has helped so many companies to look at their websites […]

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Types of Dangerous, Junk Backlinks by Exposure Ninja

21 Types of Dangerous, Worthless or Just Plain Junk Backlinks

In online marketing, SEO is the name of the game.   Search engines have created their own industry, with networks of people devoting their lives to helping websites climb search engine rankings. In many cases, however, backlinks are still desperately misunderstood.   In this blog, we take a look at some totally ninja SEO tips […]

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How To Easily Improve Your Website Loading Speed

Your website loading speed is a significant factor to its success. Make sure your site is leading the pack. Website loading speed is one of the most critical factors to think about when optimising your website. It can be a complex subject, though, and many business owners leave it alone as a result. Since it […]

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Writing in a book

We Bet You’re Making One Of These Five Marketing Mistakes

At Exposure Ninja, our digital marketing experts spend a lot of time analysing websites and marketing strategies, and we’ve noticed a few common errors that a large majority of companies or individuals are making. These issues could be seriously hampering how much traffic your website is attracting and how well it is performing and converting. […]

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Write SEO friendly blog posts

How To Write SEO-Friendly Blog Posts

A blog for your business can be a huge catalyst for online engagement. All you have to do is get a little geeky with SEO… When it comes to blogging, there is no substitute for natural writing ability. Without excellent grammar, a consistent tone of voice and a little bit of flair, a blog will […]

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A Tradesman’s Guide To Getting Work From The Internet

Tradesman or Wholesaler Looking For More Business From The Internet? Watch this FREE video which walks you step by step through how to get visibility for your business on the first page of Google. See real plumbing, electrician and plasterer marketing campaigns and discover our top tips for making your website generate enquiries for you [...]

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6 Kickass Ways to Optimise Your Website's Images

6 Kickass Ways To Optimise Your Website’s Images

A picture paints a thousand words, and a great picture can be worth a thousand words of web content, too. Optimising your website’s images is vital for SEO, and yet too many businesses are acting as if text alone will help them jump to the top of Google. And it’s not just small businesses that […]

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SEO friendly domains image

Dot What? Brand Domains, SEO-Friendly Domains And Top-Level Domain Extensions

Domain names can be fiendishly tricky. Your brand is your business’ identity, but having a descriptive domain is both helpful for would-be customers and SEO-friendly. Then, of course, there is the myriad of different top-level domain extensions to choose from. So is there a “right choice”? And if so, what is it?   A domain name […]

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Recover from Google penalties

How To Recover From Google Penalties

Each time a new Google update rolls out, we get barraged with questions from worried business owners whose websites have been badly affected by the changes made.   Back in 2012, Google released a new update called Google Penguin. This update contained a new algorithm to help adjust the way Google ranks different websites based [...]

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Guide to Good Website Content

A Quick Guide To Good Website Content

The content of your website is one of the most important components and contributors to your online success, but despite this, it’s still often treated as an afterthought in the website development process and produced without the consideration it really deserves.   The quality of your website content shows your customers the quality of your [...]

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Writing page titles, meta descriptions, and meta keywords

Page Titles, Meta Descriptions & Meta Keywords

Creating a flawless website with excellent user experience, the right optimisation and barrels of amazing content is great - provided you can get people to look at it. Many clients we have worked with in the past have had excellent websites, but no traffic from Google’s search results. Why is this? Many businesses focus entirely [...]

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White hat vs black hat SEO strategies

White Hat vs Black Hat Strategies

You may have heard the terms "white hat" and "black hat" strategies while browsing the web for SEO tips and tricks to help your business in the search rankings, but what do they mean? Put simply, white hat strategies are used by SEO companies like us to help you rank higher than others by following [...]

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Analysing your competitors strengths and weaknesses

Analysing Your Online Competitors’ Strengths and Weaknesses

“Know thyself, know thy enemy. A thousand battles, a thousand victories” – Sun Tzu   Sun Tzu may not have been an SEO genius, but his advice still rings true when it comes to search rankings. Figuring out what it is that your main online competitors are doing so that you can do it better […]

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blog writing, keywords, keyword research, SEO, content marketing, freelance writing, articles, blogging

5 Tips for Choosing The Best Keywords for Your Blog Posts

According to Hubspot’s 2015 report, business owners who have prioritised blogging are 13x more likely to enjoy a positive return on their time and financial investment. Aside from giving us the opportunity to drive qualified social media traffic to your site, blogging also brings with it the opportunity to boost your website’s ranking on Google [...]

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How to write a good article headline

The Power of a Good Article Headline (and How to Write One)

The basic principles of writing a good headline apply whether we’re talking about a blog post headline, Tweet, Facebook post or Instagram bio. Your audience will usually decide whether or not to click on your blog posts based on the headline alone, so if you want your blog posts to attract viral spread, the headlines [...]

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Syndicating and crafting new articles for LinkedIn Pulse is great addition to any advertising strategy. Here's how you can use it to promote your business.

A Beginners Guide To Using LinkedIn Pulse for Business

Think of Pulse as a blog you can contribute to, hosted on LinkedIn. Because LinkedIn wants to be a place that influencers demonstrate their influence, it’s important that the network gives influential users a soapbox to stand on. So whilst Facebook has posts, Twitter has Tweets and Instagram has pictures, LinkedIn wants to get its [...]

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