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Search Engine Optimisation

What Is Search Engine Optimisation?

Search Engine Optimisation is a method of improving a website so that it has an increased potential for ranking high in Google’s search engine result pages.

Search Engine Optimisation, or SEO, is a continually changing discipline based upon improving the quality of a website’s content, making it as useful as possible for website visitors and easy to use.

SEO is multi-faceted and the tasks involved with optimising a website can range from easy changes that any beginner can make, through to complex advanced technical changes (known as Technical SEO) which should only be completed by an expert SEO consultant.

We have a number of SEO training resources available, including our bestselling book, “How To Get To The Top of Google”.

If you are thinking about starting SEO for your website or would like an expert to manage your current SEO strategy, get in touch with our expert team of SEO consultants who’ll audit your website and create a new strategy with you.

Alternatively, if you only need content then speak to our Content Marketing team

11 January 2022

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lululemon’s Digital Marketing Strategy

High-end fitness brand lululemon has been described as developing a “cult-like” following over the years. But how did it achieve such a massive fanbase? Today we will take a deep…

2 December 2021

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Brewdog’s Marketing Strategy – A Digital Marketing Deep Dive

Brewdog’s original mission was to ‘make other people as passionate about great craft beer‘ as they are. You could argue that this is still the case, as this article is…

15 November 2021

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Shopify vs WooCommerce – Which Is The Best One for You?

Consumers are spending more time, and more money online. As a result, eCommerce businesses are booming, leading more and more people to set up their own online stores. Graph from…

28 October 2021

Image text reads, "How To Earn 100 Backlinks in 30 Days"

17 Ways to Earn 100 Valuable Backlinks in 30 Days

Are you looking for some new ways to get backlinks to your site? Are you just getting started with your link building strategy? Well, you’ve come to the right place!…

12 August 2021

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What to Do if Your Google Ranking Drops

Your website’s traffic has tanked. You check your analytics, and your organic search has plummeted overnight. You check Google, and your website doesn’t appear at the top anymore — hang…

4 May 2021

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Definitive SEO Guide for Business Owners

Do you know your SEO? If you’re like most business owners, you may have an idea about search engine optimisation and how it’s vital for your website being in tip-top…

21 December 2020

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Biggest SEO Changes in 2020 You Need to Know

What were the biggest SEO changes in 2020, and what impact did they have? Exposure Ninja’s experts share their views. It’s been the strangest of years, and extremely challenging in…

30 March 2020

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Exposure Ninja’s Response to the Covid-19 Crisis

Every day the Covid-19 crisis multiplies and worsens across the world and millions of people are affected by the spread of the virus. The way of life in many countries…

1 September 2019

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Local SEO Guide for Dentists

Do you need to increase patient calls and gain additional interest from prospective patients? Local Search Engine Optimisation (Local SEO) is the ideal way to attract new clients and minimise…

19 August 2019

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How to Increase Organic Traffic for Your Website in Ten Steps

Does getting to the top of Google and gaining more organic traffic from search engines feel like a dim and distant dream? Search Engine Optimisation, or SEO, is the art…

30 July 2019

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How To Write Page Titles and Meta Descriptions for SEO

To write the best page titles and meta descriptions, you must make them unique, make sure they’re not too short or long, use accurate keyword phrases for each page, not…

29 July 2019

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10 Simple Fixes Anyone Can Do to Improve Their Site’s SEO

SEO (Search Engine Optimisation) — pretty much every business with an online presence knows it’s an important part of online marketing, but most don’t understand it. And that’s okay, because…

4 April 2019

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How to Learn SEO Completely Free (Including Step-by-Step Guides)

You can learn how to do Search Engine Optimisation, or SEO, for completely free. All you need are strong resources written or created by SEO experts. We’ve compiled an up-to-date…

13 December 2018

Shinobi

Beginners Guide: How to Use Google Analytics

Google Analytics provides users with a wealth of data, but it’s easy to feel overwhelmed. We show you how to use Google Analytics to create an easy-to-implement action plan. Google…

29 November 2018

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What Does Bounce Rate Mean? Google Analytics Explained

In the first of a series explaining the key metrics in Google Analytics that show how your website is performing, we look at bounce rate, including what it means and…

25 October 2018

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What is E-A-T? (and Why It’s SO Important for SEO)

TL;DR E-A-T stands for Expertise, Authority, and Trust — three factors that Google uses to measure how much trust it should place in a brand or website. Google wants to…

10 October 2018

Digital Marketing Round-up w/c 8th October 2018

Digital Marketing Round-up w/c 8th October 2018

Welcome to another Exposure Ninja Digital Marketing Roundup. In this week’s Round-up we’ve learned: ? Google made further algorithm changes on its birthday ➕ Google finally put Google+ to bed…

30 September 2018

charlie marchant

“How to Definitely Get Links for Your Business” – BrightonSEO 2018

Charlie Marchant, the General Manager at digital marketing agency Exposure Ninja, gave a talk at BrightonSEO September 2018 on ‘How to Definitely Get Links for Your Business.’ (more…)

24 September 2018

Digital Marketing Round-up w/c 17th September 2018

Digital Marketing Round-up w/c 17th September 2018

Welcome to another Exposure Ninja Digital Marketing Roundup. Little late on the delivery of the second round-up of September as our researcher and writer — that’s me — had a…

24 September 2018

How To Extract URLs from Archive.org

How To Extract Your Website’s URLs from Archive.org (Wayback Machine)

There are occasions where a client may come to you following a CMS or domain migration which has resulted in a ranking or traffic loss. This can be a difficult…

20 August 2018

What Is The Medic Algorithm Update?

What Is the Medic Algorithm Update? (Checklist At End of Post!)

What Was the Medic Algorithm Update? Panda. Penguin. Fred. And now, ‘Medic’. What’s with all the weird algorithm update names? More importantly, what was the Medic update, which happened around…

16 July 2018

Digital Marketing Round-up for week commencing July 16th 2018

Digital Marketing Round-up w/c July 16th 2018

Welcome to another Exposure Ninja Digital Marketing Roundup. As we pass the halfway point of the month, we’ve discovered a host of tips, tricks and new tools to help you…

4 July 2018

The abbreviation SEO made using dozens of common marketing phrases

55 Common Marketing Abbreviations and Phrases EXPLAINED

What’s a backlink? What does SEO stand for? What’s a CRO and how does it make me more money? Tired of nodding your head along pretending you understand? It can…

26 February 2018

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What is a Knowledge Base? (and Why You Should Build One)

In online marketing, a Knowledge Base is a collection of web pages designed to educate a visitor about a product or service. Knowledge Bases are often used to assist in…

20 February 2018

The Ultimate Guide to Local SEO

Do you understand local SEO? Don’t worry, lots of people don’t, but with our ultimate guide to local SEO you’ll learn how it works, and more importantly, how to leverage…

30 January 2018

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How to Build Backlinks from Wikipedia

Estimated read time: 16 minutes How does getting a link from the 5th most popular website in the world sound? How about a Moz DA 100 website? How about a…

24 November 2017

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6 Things Brands Can Learn from Taylor Swift about Digital Marketing

Whether you love her, hate her, or reside somewhere in the middle, there’s no denying that Taylor Swift is more than just a musician — she is a brand and…

27 September 2017

Dental SEO Page Optimisation

The Ultimate Guide To Redirects: Maximising User Experience and SEO

Redirects play a vital role in pointing your website traffic to the freshest, most relevant content on your website. Read our guide to redirects and how they can positively impact…

28 June 2017

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How To Improve Your Local Ranking Using Google Reviews

Why do five-star reviews matter to Google rankings? And how can you increase your Google reviews? One of the largest contributors to improved ranking for location-based search queries is a…

14 June 2017

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What is Anchor Text Diversity and Why is it Important?

You’ve probably heard of anchor text: the visible, clickable words used to link one page to another. It’s the visible part of a hyperlink. Hopefully, you’re using anchor text within…

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