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Search Engine Optimisation

What Is Search Engine Optimisation?

Search Engine Optimisation is a method of improving a website so that it has an increased potential for ranking high in Google’s search engine result pages.

Search Engine Optimisation, or SEO, is a continually changing discipline based upon improving the quality of a website’s content, making it as useful as possible for website visitors and easy to use.

SEO is multi-faceted and the tasks involved with optimising a website can range from easy changes that any beginner can make, through to complex advanced technical changes (known as Technical SEO) which should only be completed by an expert SEO consultant.

We have a number of SEO training resources available, including our bestselling book, “How To Get To The Top of Google”.

If you are thinking about starting SEO for your website or would like an expert to manage your current SEO strategy, get in touch with our expert team of SEO consultants who’ll audit your website and create a new strategy with you.

Alternatively, if you only need content then speak to our Content Marketing team

14 September 2022

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Definitive Guide to Magento SEO (Adobe Commerce)

Magento, now known as Adobe Commerce, is used by 8% of the world’s top 1 million eCommerce websites. Over 160,000 websites use Magento and usage of the platform doubled between…

7 September 2022

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The Definitive Guide to WooCommerce SEO

WooCommerce is the most popular eCommerce solution worldwide. According to Built With, 26% of eCommerce sites are created using the WooCommerce plugin for WordPress. Shopify isn’t far behind, with 20%…

31 August 2022

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Shopify SEO: The Definitive Guide

Shopify is one of the biggest eCommerce platforms in the world, with nearly 4 million eCommerce sites built on the platform. Since 2020 the number of Shopify stores has grown…

26 August 2022

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Everything We Know about the Helpful Content Update (So Far)

On August 18th 2022 Google announced that an algorithm update, called the “Helpful Content Update”, would shortly roll out. On August 25th 2022 the rollout began. It should take…

19 August 2022

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A History of Google Algorithm Updates

The Google algorithm changes on an hourly basis. It’s impossible to keep up with every change and test, but we’ve chronicled the main updates since 2011, to help you understand…

4 August 2022

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How to Increase Your Website’s Views per User

You’ve spent weeks creating great content for your website. Visitors are landing on the right pages, but they get stuck. They leave. They don’t convert. You want to increase the…

4 August 2022

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How to Learn SEO Completely Free (Including Step-by-Step Guides)

One of the great things about the SEO community is how well we (normally) share knowledge with one another. Thanks to the hard work of many generous SEOs, you can…

22 July 2022

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How to Increase Organic Traffic for Your Website in Ten Steps

Does getting to the top of Google and gaining more organic traffic from search engines feel like a dim and distant dream? Search Engine Optimisation, or SEO, is the art…

21 July 2022

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How To Increase Your Website’s Engaged Sessions per User

Getting your website to the top of Google is a challenge that all marketers face. Google uses over 200 different ranking factors to decide which websites appear where in the…

21 July 2022

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What is Anchor Text Diversity and Why is it Important?

You’ve probably heard of anchor text: the visible, clickable words used to link one page to another. It’s the visible part of a hyperlink. Hopefully, you’re using anchor text within…

20 July 2022

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How To Increase Your Website’s Average Engagement Time

Getting visitors to your website is one thing, but keeping them there is another. Average engagement time, previously known as session duration, is a measurement in Google Analytics 4 that…

15 July 2022

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5 Digital Marketing Strategies for SaaS Companies

The SaaS industry is growing fast — worth $145.5 billion in 2021, – and expected to reach $172 billion in 2022. As the industry grows, so do the number of SaaS…

21 June 2022

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5 Digital Marketing Strategies for Accountants

Are you struggling to set yourself apart from the crowd in the accounting industry? Are you unsure of the next best step to help your business thrive online? This guide…

7 June 2022

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Beginner’s Guide to Google Analytics 4

Love it or hate it, Google Analytics 4 is here to stay. Google has decided to move towards a more customisable analytics platform which helps to combine website and app…

17 May 2022

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The 22 Best Marketing Blogs Every Marketer Must Read

There are 100’s of marketing blogs out there – so how can you find the ones that are most useful? This blog brings together 22 of the top marketing blogs…

5 May 2022

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How To Write Page Titles and Meta Descriptions for SEO

Meta titles and descriptions are a key part of SEO and are crucial in getting your content to the top of Google. Good meta titles and meta descriptions go far…

26 April 2022

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How To Optimise Your Website’s Sales Funnel

As more purchasing habits move online, and websites acting more like store fronts than brochures every day, it’s no surprise that the sales funnel has adapted to match this. With…

19 April 2022

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How Businesses Like Yours Should Be Using YouTube

Video platform YouTube is a social media powerhouse. With 1.9 billion active monthly users, YouTube takes the title of the second most visited site in the world, second only to…

12 April 2022

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How Businesses Like Yours Should Be Using TikTok

TikTok is one of the fastest-growing social networks of all time, and with 1 billion active monthly users, it’s no wonder that many businesses are jumping on the short video…

6 April 2022

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How Wise’s Marketing Strategy Lead to Their Success

The aim of fintech company Wise, formerly known as TransferWise, is simple — make international money transfers cheaper. But how do you stand out in a market with hundreds of…

14 March 2022

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How To Build Backlinks for “Boring” Businesses

Backlinking is a fundamental part of any SEO strategy. You may have found yourself reading guide after guide and thinking, “Ok, this is great, but how can I create good…

8 March 2022

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How to Do Keyword Research Like a Pro

Good keyword research is the foundation for any SEO strategy. This guide aims to teach you how to do keyword research like a pro. Why is Keyword Research Important?…

17 February 2022

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How To Do SEO Competitor Analysis

What is an SEO Competitor Analysis? SEO competitor analysis is a process where you take a look at how your competitors are optimising their websites and their content for SEO.…

10 February 2022

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How to Create Content that Ranks Top of Google

There’s a question we get asked a lot here at Exposure Ninja – “How do I get my article or website to the top of Google?” A question that involves…

25 January 2022

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How to Get to the Top of Google in 2022

Search engines and their algorithms can feel like a bit of a mystery. Google uses over 200 ranking signals to decide which pages appear at the top of the Google…

11 January 2022

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lululemon’s Digital Marketing Strategy

High-end fitness brand lululemon has been described as developing a “cult-like” following over the years. But how did it achieve such a massive fanbase? Today we will take a deep…

2 December 2021

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Brewdog’s Marketing Strategy – A Digital Marketing Deep Dive

Brewdog’s original mission was to ‘make other people as passionate about great craft beer‘ as they are. You could argue that this is still the case, as this article is…

15 November 2021

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Shopify vs WooCommerce – Which Is The Best One for You?

Consumers are spending more time, and more money online. As a result, eCommerce businesses are booming, leading more and more people to set up their own online stores. Graph from…

28 October 2021

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17 Ways to Earn 100 Valuable Backlinks in 30 Days

Are you looking for some new ways to get backlinks to your site? Are you just getting started with your link building strategy? Well, you’ve come to the right place!…

12 August 2021

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What to Do if Your Google Ranking Drops

Your website’s traffic has tanked. You check your analytics, and your organic search has plummeted overnight. You check Google, and your website doesn’t appear at the top anymore — hang…

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