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Search Engine Optimisation

What Is Search Engine Optimisation?

Search Engine Optimisation is a method of improving a website so that it has an increased potential for ranking high in Google’s search engine result pages.

Search Engine Optimisation, or SEO, is a continually changing discipline based upon improving the quality of a website’s content, making it as useful as possible for website visitors and easy to use.

SEO is multi-faceted and the tasks involved with optimising a website can range from easy changes that any beginner can make, through to complex advanced technical changes (known as Technical SEO) which should only be completed by an expert SEO consultant.

We have a number of SEO training resources available, including our bestselling book, “How To Get To The Top of Google”.

If you are thinking about starting SEO for your website or would like an expert to manage your current SEO strategy, get in touch with our expert team of SEO consultants who’ll audit your website and create a new strategy with you.

Alternatively, if you only need content then speak to our Content Marketing team

21 June 2022

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5 Digital Marketing Strategies for Accountants

Are you struggling to set yourself apart from the crowd in the accounting industry? Are you unsure what the next best step is to help your business thrive online? This…

7 June 2022

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Beginner’s Guide to Google Analytics 4

Love it or hate it, Google Analytics 4 is here to stay. Google has decided to move towards a more customisable analytics platform which helps to combine website and app…

17 May 2022

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The 22 Best Marketing Blogs Every Marketer Must Read

There are 100’s of marketing blogs out there – so how can you find the ones that are most useful? This blog brings together 22 of the top marketing blogs…

5 May 2022

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How To Write Page Titles and Meta Descriptions for SEO

Meta titles and descriptions are a key part of SEO and are crucial in getting your content to the top of Google. Good meta titles and meta descriptions go far…

26 April 2022

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How To Optimise Your Website’s Sales Funnel

As more purchasing habits move online, and websites acting more like store fronts than brochures every day, it’s no surprise that the sales funnel has adapted to match this. With…

19 April 2022

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How Businesses Like Yours Should Be Using YouTube

Video platform YouTube is a social media powerhouse. With 1.9 billion active monthly users, YouTube takes the title of the second most visited site in the world, second only to…

12 April 2022

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How Businesses Like Yours Should Be Using TikTok

TikTok is one of the fastest-growing social networks of all time, and with 1 billion active monthly users, it’s no wonder that many businesses are jumping on the short video…

6 April 2022

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How Wise’s Marketing Strategy Lead to Their Success

The aim of fintech company Wise, formerly known as TransferWise, is simple — make international money transfers cheaper. But how do you stand out in a market with hundreds of…

14 March 2022

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How To Build Backlinks for “Boring” Businesses

Backlinking is a fundamental part of any SEO strategy. You may have found yourself reading guide after guide and thinking, “Ok, this is great, but how can I create good…

8 March 2022

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How to Do Keyword Research Like a Pro

Good keyword research is the foundation for any SEO strategy. This guide aims to teach you how to do keyword research like a pro. Why is Keyword Research Important? Keyword…

17 February 2022

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How To Do SEO Competitor Analysis

What is an SEO Competitor Analysis? SEO competitor analysis is a process where you take a look at how your competitors are optimising their websites and their content for SEO.…

10 February 2022

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How to Create Content that Ranks Top of Google

There’s a question we get asked a lot here at Exposure Ninja – “How do I get my article or website to the top of Google?” A question that involves…

25 January 2022

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How to Get to the Top of Google in 2022

Search engines and their algorithms can feel like a bit of a mystery. Google uses over 200 ranking signals to decide which pages appear at the top of the Google…

11 January 2022

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lululemon’s Digital Marketing Strategy

High-end fitness brand lululemon has been described as developing a “cult-like” following over the years. But how did it achieve such a massive fanbase? Today we will take a deep…

2 December 2021

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Brewdog’s Marketing Strategy – A Digital Marketing Deep Dive

Brewdog’s original mission was to ‘make other people as passionate about great craft beer‘ as they are. You could argue that this is still the case, as this article is…

15 November 2021

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Shopify vs WooCommerce – Which Is The Best One for You?

Consumers are spending more time, and more money online. As a result, eCommerce businesses are booming, leading more and more people to set up their own online stores. Graph from…

28 October 2021

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17 Ways to Earn 100 Valuable Backlinks in 30 Days

Are you looking for some new ways to get backlinks to your site? Are you just getting started with your link building strategy? Well, you’ve come to the right place!…

12 August 2021

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What to Do if Your Google Ranking Drops

Your website’s traffic has tanked. You check your analytics, and your organic search has plummeted overnight. You check Google, and your website doesn’t appear at the top anymore — hang…

4 May 2021

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Definitive SEO Guide for Business Owners

Do you know your SEO? If you’re like most business owners, you may have an idea about search engine optimisation and how it’s vital for your website being in tip-top…

21 December 2020

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Biggest SEO Changes in 2020 You Need to Know

What were the biggest SEO changes in 2020, and what impact did they have? Exposure Ninja’s experts share their views. It’s been the strangest of years, and extremely challenging in…

30 March 2020

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Exposure Ninja’s Response to the Covid-19 Crisis

Every day the Covid-19 crisis multiplies and worsens across the world and millions of people are affected by the spread of the virus. The way of life in many countries…

1 September 2019

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Local SEO Guide for Dentists

Do you need to increase patient calls and gain additional interest from prospective patients? Local Search Engine Optimisation (Local SEO) is the ideal way to attract new clients and minimise…

19 August 2019

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How to Increase Organic Traffic for Your Website in Ten Steps

Does getting to the top of Google and gaining more organic traffic from search engines feel like a dim and distant dream? Search Engine Optimisation, or SEO, is the art…

29 July 2019

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10 Simple Fixes Anyone Can Do to Improve Their Site’s SEO

SEO (Search Engine Optimisation) — pretty much every business with an online presence knows it’s an important part of online marketing, but most don’t understand it. And that’s okay, because…

4 April 2019

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How to Learn SEO Completely Free (Including Step-by-Step Guides)

You can learn how to do Search Engine Optimisation, or SEO, for completely free. All you need are strong resources written or created by SEO experts. Looking for SEO tools?…

13 December 2018

Shinobi

Beginners Guide: How to Use Google Analytics

Google Analytics provides users with a wealth of data, but it’s easy to feel overwhelmed. We show you how to use Google Analytics to create an easy-to-implement action plan. Google…

29 November 2018

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What Does Bounce Rate Mean? Google Analytics Explained

In the first of a series explaining the key metrics in Google Analytics that show how your website is performing, we look at bounce rate, including what it means and…

25 October 2018

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What is E-A-T? (and Why It’s SO Important for SEO)

TL;DR E-A-T stands for Expertise, Authority, and Trust — three factors that Google uses to measure how much trust it should place in a brand or website. Google wants to…

10 October 2018

Digital Marketing Round-up w/c 8th October 2018

Digital Marketing Round-up w/c 8th October 2018

Welcome to another Exposure Ninja Digital Marketing Roundup. In this week’s Round-up we’ve learned: ? Google made further algorithm changes on its birthday ➕ Google finally put Google+ to bed…

30 September 2018

charlie marchant

“How to Definitely Get Links for Your Business” – BrightonSEO 2018

Charlie Marchant, the General Manager at digital marketing agency Exposure Ninja, gave a talk at BrightonSEO September 2018 on ‘How to Definitely Get Links for Your Business.’ (more…)

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