A new randomised field experiment published on SSRN has put a hard number on what marketing leaders have suspected all year: when Google shows an AI Overview, organic clicks to websites fall by 39.8% — and searchers are no happier…
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New research: 14 leading accountancy and consulting firms analysed. Every one has lost organic search visibility this year as AI reshapes how they’re found.
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When someone asks ChatGPT which bank account to open, which mortgage broker to use, or which loan provider offers the best rates, your brand either appears in that answer or it doesn’t. According to new data, the commercial consequences of…
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AI tools now shape buying decisions before Google. Here’s the new funnel stage you’re missing, and how to build for it.
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Learn how to increase your enterprise brand visibility in AI platforms, using our four-step framework tried-and-tested to work on global brands, from audit to revenue increases.
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On 12 March 2026, Charlie Marchant took to the stage at Ecommerce Scotland to explain how businesses can dominate AI Search in 2026.
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In this guide and video, we’ll show you how to do topic research for AI Search and create an AI-friendly blog content strategy that helps your brand appear in AI-generated answers.
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We break down the website metrics that truly matter in 2026 and how marketing leaders can use them to connect digital activity to leads, revenue, and AI Search visibility.
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This guide explains what Gemini Personal Intelligence, Universal Commerce Protocol (UCP), and the Apple partnership mean for your digital marketing strategy in 2026.
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