Content Marketing Services
Grow ranking, traffic and conversions by getting your business featured where your audience is spending their time online
Your target audience spends time reading, watching and listening to content online. Our Content Marketing Services are designed to get your business in front of these potential customers.
Content Marketing started as a way to generate links to increase our clients’ rankings, but has evolved to become much more than that. Our content services include Digital PR, infographics, videos and Influencer Marketing. Our CM team integrates tightly with our SEO, social and PPC teams to maximise the impact of the exposure they generate.
Whether your goal is to position your business as a thought leader, generate leads and sales, or build relationships with influencers, you’ll be working with your own Content Marketing Ninja who will dedicate themselves to understanding your business and areas of expertise.
How Our Content Marketing Service Works
We have a range of Content Marketing strategies at our disposal. The most effective methods depend on your market and goals, so the first stage is for us to carry out a free analysis and to create a plan for you.
Once we’re up and running, we’ll handle the entire process for you; from researching the places we want you to be featured, through to coordinating the follow-ups and securing regular features in major publications.
If you’d like to see how we’d use Content Marketing to help grow your business and increase your traffic, leads and sales, request a digital marketing review today. It’s completely free of charge and will include a bespoke plan detailing the content strategies that we’d suggest focusing on, in priority order.
Content Marketing for SEO
There is no better way to increase your website’s authority than getting links from other high-authority sites. We use our own brand of Digital PR, which combines outreach, content creation and handling inbound journalist requests to secure visibility for our clients in a range of publications and blogs — from niche trade publications to international magazine sites like Forbes, Entrepreneur and The Guardian.
We start by drawing up a list of target publications based on domain authority, topical relevance and target audience. We’ll then observe the types of content they’ve posted previously and create suggested angles and headlines to position your business in a way that these publications are likely to publish.
When possible, we’ll write the article or blog for the publication, matching their style and ensuring that your business is mentioned prominently. It’s a balancing act between mentioning you, but not coming across in an “advertorial” style, in order to maximise the number of published articles we can get for you.
When run over a period of months, this type of Content Marketing helps to increase traffic to your site, both through the readers of the site clicking through and also from the increased ranking as a result of the links.
For many businesses, bloggers offer an exciting opportunity to reach large numbers of qualified potential customers in a way that boosts the credibility and perception of their brand. Over the years, we’ve built our own network of bloggers in various different markets and even run our own Blogger Network site, ShoutOut.ly.
In fact, many of the Ninjas in our Content Marketing team are actually successful bloggers in their spare time. This means they’ve been on both sides and understand from experience how to work effectively with popular bloggers.
We’ll use strategies like giveaways and contests to drive engagement with a blogger’s audience. We can even arrange “real world” events and meetups for bloggers to come and sample your business, get to know you and meet each other.
Having got our clients featured in top-level publication websites including Forbes, Entrepreneur, The Guardian, The Independent and even live on BBC2, we’ve built relationships with a number of freelance and staff journalists. We constantly monitor for inbound journalist requests that match your business and will put you forward as and when relevant.
The misconception people have (largely as a result of how traditional PR is sold — or missold) is that a single feature in any of these publications will significantly move the needle for your business, acting as a free money geyser generating customers by the thousands.
Needless to say, they won’t. But what being featured in these publications will do is very effectively boost your credibility with your audience, drive some traffic and increase your website’s search engine ranking when used as a part of a larger Digital PR campaign.
Want to see how we’d use Content Marketing to grow your business?Request your FREE digital marketing review and plan now
Request your free marketing review
“Exposure Ninja are fantastic! No matter which member of the team I deal with I am always talking to a true expert. They are passionate about their field, fun to work with and are brilliant at what they do.”
– Sarah Willingham,
Star of BBC’s Dragon’s Den
Want to see how we’d use Digital PR to increase your site’s ranking?Request your FREE digital marketing review and plan now
Request your free marketing review and plan
Content Marketing Prices and Packages
We have a range of different Content Marketing packages available to suit different budgets and goals.
Like our SEO services, our Content Marketing Services are priced in monthly blocks of time — for example, 40 hours per month. We’ll then prioritise the tasks to be completed in that time to generate the best return on your investment.
You will be working with a regular Content Marketing Ninja as well as your Project Manager, who will coordinate any other Ninjas required on the campaign (for example, the Design Ninja if we’re producing an infographic) to keep communication efficient and to make sure the campaign achieves your overall business goals.
Before we can suggest the most suitable package for you, we’ll need to conduct a free review. In the review, we’ll suggest a Content Marketing plan and will put together information about pricing and next steps if you’d like us to carry out the work we recommend.
The Clearest Reporting In The Business
If you’ve ever hired a Content Marketing or regular PR agency and found yourself confused about what you’re actually getting for your money each month, you are not alone. In fact, it’s such a common problem that we regularly have new clients tell us that they had “no idea” what their previous agency was actually doing for them at all!
Clearly, this is not how it should be. Exposure Ninja reports are designed to show busy marketing managers and business owners exactly where their money is going. You’ll see the publications we’ve reached out to, the contact details of the folks we’ve spoken to, the articles published (with links) and the work we have planned for the next month. We keep a Workbook updated at all times with live campaign progress, which you can have access to. We’re proud to show you how much we’re doing because we work our Ninja socks off for every client, whether they’ve been with us one month or five years.
We Even Wrote the Book! Literally…
From working on so many campaigns of different shapes and sizes, we’ve amassed a lot of experience of different ways to increase website visibility and sales through Content Marketing. We rolled all of this experience into a book: The Ultimate Guide to Content Marketing and Digital PR.
Interested in Working With Us?
Did we mention the free review? 😉
The reason we talk about it a lot is because it’s the best way for you to “test drive” what we do and get a feel for how we’d be able to help your business.
Request your free review by clicking below and one of our Marketing Consultants will send you a custom review filmed as a video, usually within 2-3 working days. It will include recommendations about how to use Content Marketing, as well as any other areas of Digital Marketing which are likely to be profitable for you.