We’re Exposure Ninja, a specialist SEO and content marketing agency in Nottingham and the UK. We create captivating content that gets your target customers salivating.
A Reliable Content Marketing Agency That Cares
Since 2012, we’ve created successful, SEO-optimised content to promote hundreds of businesses across the UK, Europe, and the USA.
We’re authors of the best-selling book, How to Get to the Top of Google, where you can read about the content marketing and PR strategies and techniques we use to get businesses featured in top publications and by relevant influencers.
You won’t find a team anywhere else out there that cares as much about your business as we do. We believe in building relationships with our clients based on trust, and we’re genuinely invested in getting you results.
Get a Free Copy of Our Bestselling Book
Cemented in bestseller lists for eight years, the book continues to explain how businesses like yours can rank at the top of Google and earn increases in traffic, leads, and sales — and we’d like to give you a copy for free.
Click the button below to download your free copy.
What Does Our Content Marketing Service Include?
High-quality content is the cornerstone of an effective and successful SEO campaign. Our content marketing campaigns are built on solid SEO foundations while keeping customers’ needs at the heart of the content.
At Exposure Ninja, we don’t do cookie-cutter content campaigns. Our content marketing campaigns are designed specifically for each client and their ideal customers. Our team creates new content targeting ideal buyer personas at different stages of the buyer journey to convert readers into customers.
Not Sure What You Need?
Our Digital Marketing Consultants are here to help you.
Request a free digital marketing review today, and our Consultants will record a 15-minute video showing you how our Content Marketing Team can achieve your business goals.
What Our Clients Say about Us
“The Content Marketing Ninjas have been extremely busy creating numerous blogs for publication on our own website and as guest blogs on other sites.
At first, we signed off all of their work, but after a few weeks, we realised it wasn’t necessary as they’re so good at what they do!
They always do their research, resulting in our blogs looking professional and knowledgeable.”
Diane Pearce, Bimblebox.
What's Involved in Content Marketing?
Content marketing is advertising using content. The types of material used in content marketing include blog posts, article publishing, ebook and white page creation, case study publishing, graphic design and video media creation.
This content is distributed and published on high-value websites and websites frequently visited by a company’s target market.
News websites are amongst the highest-valued sites to publish content on, as are industry-specific websites.
Content promotion can also include smaller websites with low traffic volume but highly engaged visitors.
Influencer marketing is a cornerstone of content marketing. This method uses social media influencers to connect your business to your target audience.
Influencers will use their own words and style to sell your business in a softer way that doesn’t feel like a sales pitch.
The type of content marketing your business needs depends on your industry and business goals.
Your digital marketing campaign is incomplete without content marketing.
Content marketing is fun. Content marketing is educational. Content marketing is insightful.
The articles you read on newspaper websites are (probably) content marketing. These sites cover the news, but they also publish content created or sponsored by businesses like yours.
They tell humorous and inspiring stories, they explain how things work and they contain funny videos and images that you immediately want to share with your friends. Each one shines a spotlight on the business responsible for creating it.
Content marketing increases brand awareness. The more your business is featured, the more people know how great it is. The more stories you tell about your brand, the greater the emotional attachment people have to it.
The more you showcase your business’s high-quality and deep industry knowledge, the more trusted your brand becomes.
The greater the connection the reader has with the article they’re reading, the more likely they are to visit your website or consider visiting it the next time they need your products or services.
Content marketing helps websites to rank at the top of Google too. Each mention and each link back to your website will help your search engine optimisation campaign.
Your content marketing campaign will be worked on by our Content Marketing Team and overseen by your dedicated Project Manager.
Your campaign will have a dedicated Content Marketing Specialist who will write and promote your content. All work will be audited and approved by our in-house Editorial Team before use.
We will select the person to write the content for your campaign — your Content Marketing Specialist or “Ninja”, as we affectionately call them — based on their knowledge of your industry or their ability to learn about your business and industry quickly.
A Project Manager will oversee your content marketing campaign. Your Project Manager will be your champion within the campaign, working alongside the Content Team to achieve your goals. They will also be your single point of contact, so you’re not receiving emails and calls from multiple people at a time.
Your Project Manager will update you regularly on what the Content Marketing Team is working on and what they’ve achieved each month.
You’ll be able to speak to your Project Manager using a call and email schedule that works for you.
Each month, you’ll also receive a report that outlines what has been completed and a progress update on your campaign goals. This report is bespoke and unique to your business, rather than a PDF exported from some expensive agency tool.
So you can stay updated with your campaign’s growth, we will also provide you with a live dashboard that monitors your website’s traffic, leads or sales daily.
Our Content Marketing Team has written content for hundreds of businesses in dozens of industries. Our Specialists can write for a wide range of sectors — existing and emerging.
Our Writers are fast learners and can learn about new industries quickly. This task is easier when businesses in new industries provide training documentation. However, our team is adept at sourcing material to learn from when necessary.
We’re so confident in our content marketing abilities that we wrote a book about it called “The Ultimate Guide to Content Marketing and Digital PR“.
For examples of our ability to write about any industry, check out our most recent case studies.
Content marketing is not a route to overnight success. It is a long-term commitment to sustainable growth.
As content takes time to create, publish and promote, the resulting increases in traffic, leads or sales may not be felt immediately.
Content created for your website — with the aim of ranking high in Google for search queries used by your target audience — can take time to see returns, as content can take between six to 12 months to see high ranking positions in Google. However, when the content does rank at the top, it tends to retain that position — and the traffic that comes with it — for a long time.
Content marketing centred around digital PR or outreach can see faster results. By working with publishers and influencers, content can be published to raise the profile of a business quickly. This will increase brand awareness and referral traffic. Increased brand awareness will then contribute to an increase in branded search engine traffic.
We can’t make promises that we’ll get you published by specific publications. Any agency that does is (probably) using some backchannels to get their clients mentioned on or linked to by those publishers — something we know Google watches out and penalises websites for.
Instead, we focus on creating great work that has earned our existing clients mentions in high-profile publications such as Entrepreneur, The Guardian, TechRadar, Forbes, The Mirror and The Telegraph and features on the BBC.
Please tell us. If we’re not delivering on our commitment to your business, we need to know about it.
Your Project Manager is your voice within the campaign. Let them know if there’s anything that concerns you.
If we can’t resolve any issues you’ve highlighted and you wish to pause your campaign, we understand.
We’d hate to see our partnership together end, but we’d rather you were 100% happy with the content marketing you’re paying for. It’s why we don’t make promises we can’t keep, such as a minimum number of new backlinks in a month (don’t trust any agency that promises you they can).
We don’t believe in long contracts you can’t escape from. Instead, all we ask is for a month’s notice if you’d like to pause your campaign. This will provide us with time to complete any in-progress work, such as new content placements on publisher websites.
Not Sure What You Need?
Our expert Digital Marketing Consultants are waiting to review your website.
Request a free review and we’ll record a 15-minute video reviewing your website and show you how we’ll help you reach your ambitious goals.