We’re Exposure Ninja, a specialist SEO and content marketing agency in Nottingham and the UK. We create captivating content that gets your target customers salivating.
An Award-winning Content Marketing Agency That Cares
Since 2012, we’ve created successful, SEO-optimised content to promote hundreds of businesses across the UK, Europe, and the USA.
We’re authors of the best-selling book, How to Get to the Top of Google, where you can read about the content marketing and PR strategies and techniques we use to get businesses featured in top publications and by relevant influencers.
You won’t find a team anywhere else out there that cares as much about your business as we do. We believe in building relationships with our clients based on trust, and we’re genuinely invested in getting you results.
Get a Free Copy of Our Bestselling Book
Cemented in bestseller lists for eight years, the book continues to explain how businesses like yours can rank at the top of Google and earn increases in traffic, leads, and sales — and we’d like to give you a copy for free.
Click the button below to download your free copy.
What Does Our Content Marketing Service Include?
High-quality content is the cornerstone of an effective and successful SEO campaign. Our content marketing campaigns are built on solid SEO foundations while keeping customers’ needs at the heart of the content.
At Exposure Ninja, we don’t do cookie-cutter content campaigns. Our content marketing campaigns are designed specifically for each client and their ideal customers. Our team creates new content targeting ideal buyer personas at different stages of the buyer journey to convert readers into customers.
Not Sure What You Need?
Our Digital Marketing Consultants are here to help you.
Request a free digital marketing review today, and our Consultants will record a 15-minute video showing you how our Content Marketing Team can achieve your business goals.
What Our Clients Say about Us
“The Content Marketing Ninjas have been extremely busy creating numerous blogs for publication on our own website and as guest blogs on other sites.
At first, we signed off all of their work, but after a few weeks, we realised it wasn’t necessary as they’re so good at what they do!
They always do their research, resulting in our blogs looking professional and knowledgeable.”
Diane Pearce, Bimblebox.
What's Involved in Content Marketing?
Content marketing leverages copywriting and content creation to attract more visitors to your website and to make your website’s content more useful to them. The types of material used in content marketing include blog posts, articles, ebooks, white papers, case studies, graphic design, and videos.
This content is distributed and published on high-value websites and websites frequently visited by a company’s target market.
No digital marketing strategy is complete without a strong content marketing component. This is because content marketing is responsible for both helping to drive traffic to your website and for providing compelling copy and materials to convert that traffic once it has arrived onsite. Content marketing is usually at its most powerful when it is combined with search engine optimisation. In some industries, it is also strongly compatible with organic social media strategies.
The type of content marketing your business needs depends on your industry and business goals. Find out what the best strategy for your business is by requesting a free digital marketing and website review.
Content marketing generates leads and sales for your business. Leveraging a good content marketing strategy both drives traffic to your website and converts it when it gets there.
The articles you read on newspaper websites are (probably) content marketing. These sites cover the news, but they also publish content created or sponsored by businesses like yours.
They tell humorous and inspiring stories, they explain how things work and they contain funny videos and images that you immediately want to share with your friends. Each one shines a spotlight on the business responsible for creating it.
Content marketing increases brand awareness. The more your business is featured, the more people know how great it is. The more stories you tell about your brand, the greater the emotional attachment people have to it.
The more you showcase your business’s high-quality and deep industry knowledge, the more trusted your brand becomes.
The greater the connection the reader has with the article they’re reading, the more likely they are to visit your website or consider visiting it the next time they need your products or services.
Content marketing helps websites to rank at the top of Google too. Each mention and each link back to your website will help your search engine optimisation campaign.
Your content marketing campaign will be worked on by our Content Marketing Team and overseen by your dedicated Project Manager.
Your campaign will have a dedicated Content Marketing Specialist who will write and promote your content. All work will be edited and approved by our in-house Editorial Team before use.
We will select the person to write the content for your campaign — your Content Marketing Specialist or “Ninja”, as we affectionately call them — based on their knowledge of your industry or their ability to learn about your business and industry quickly.
Your Project Manager will oversee your content marketing campaign. Your Project Manager will be your champion within the campaign, working alongside the Content Team to achieve your goals.
Your Project Manager will update you regularly on what the Content Marketing Team is working on and what they’ve achieved each month.
You’ll be able to speak to your Project Manager using a call and email schedule that works for you.
Each month, you’ll also receive a report that outlines what has been completed and a progress update on your campaign goals. This report is bespoke and unique to your business, rather than a PDF exported from some expensive agency tool.
So you can stay updated with your campaign’s growth, we will also provide you with a live dashboard that monitors your website’s traffic, leads or sales daily.
Our Content Marketing Team has written content for hundreds of businesses in dozens of industries. Our Specialists can write for a wide range of sectors — existing and emerging.
Our writers are adept researchers and can learn about new industries quickly. This task is easier when businesses in new industries provide training documentation. However, our team is phenomenal at sourcing and researching material to learn from.
Our specialists are so good at researching and writing about new industries that we find they are frequently recognised for this within the industries that they write for. For example, one of our writers was working on an e-cigarette campaign. Their work was so good that they began to be invited to speak at vaping conferences, despite having never vaped in their life.
We’re so confident in our content marketing abilities that we wrote a book about it called “The Ultimate Guide to Content Marketing and Digital PR“.
For examples of our ability to write about any industry, check out our most recent case studies.
Content marketing is not a route to overnight success. But we’re not in the business of selling ‘get rich quick’ schemes. We match our clients with content marketing strategies that will deliver consistent and sustainable growth.
As content takes time to create, publish and promote, the resulting increases in traffic, leads or sales may not be felt immediately.
Content created for your website — with the aim of ranking high in Google for search queries used by your target audience — can take time to see returns, as content can take between six to 12 months to see high ranking positions in Google. However, when the content does rank at the top, it tends to retain that position — and the traffic that comes with it — for a long time.
Content marketing centred around digital PR or outreach can see faster results. By working with publishers and influencers, content can be published to raise the profile of a business quickly. This will increase brand awareness and referral traffic. Increased brand awareness will then contribute to an increase in branded search engine traffic.
Typically the best content marketing strategies combine both improvements and new content on your website as well as outreach. The two strategies, combined with SEO, lead to an increase in website traffic. Typically the first signs of positive results begin to show at around 6 months with the real results starting between 6 and 12 months into a campaign. The work of a good SEO and content marketing campaign is never ‘done’, as your website and digital content should be considered a living and breathing thing that evolves over time, just like your business.
We can’t make promises that we’ll get you published by specific publications. Any agency that does is (probably) using some backchannels to get their clients mentioned on or linked to by those publishers — something we know Google watches out and penalises websites for.
Instead, we focus on creating great work that has earned our existing clients mentions in high-profile publications such as Entrepreneur, The Guardian, TechRadar, Forbes, The Mirror, Fast Company, The Telegraph and features on the BBC.
Content marketing campaigns can be successfully run in-house, and indeed we run ‘hybrid’ style campaigns with some of our clients where we search engine optimise the content that they produce in-house.
As with any marketing activity, the main question to ask is ‘what will produce the best ROI for my business?’. Content writing in itself is a skill, but within this, we consider there to be several other areas of talent and training that are required.
For content that is going onto your website, it should be search engine optimised as well as written to sell your product or service. This requires excellent sales writing skills but also search engine optimisation knowledge. Without the combination of writing that sells and SEO knowledge copy can fail to convert or fail to be found in the first place. A common mistake we see businesses make in our marketing reviews is the ‘scattergun’ approach. This is the temptation to use someone’s writing talent to produce tons of untargeted and unfocused content and ‘seeing what sticks’. Whilst some of this content may well rank, this scattered approach is almost never the fastest route to a return on investment.
To build high-quality backlinks to your website that are created with genuine and unique content also requires writing skills, but in addition, a good outreach specialist will also need excellent research skills, strong networking and pitching skills to secure opportunities with publications, negotiation skills to get the best features and prices, and regular access to consistent and up-to-date training. This is achievable in-house, however many clients find that they would prefer to have their in-house team focused on only the things that they can do and that time-consuming and high-skilled projects like outreach are left to our expert team who spend every working day doing what they do best.
With our detailed experience of hundreds of marketing campaigns, and research into thousands more, the ‘knowledge base’ your team at Exposure Ninja has to draw from is far greater than any one single person would usually have access to within an in-house team.
At Exposure Ninja, we invest a great deal of time and money into our specialists’ tools and training (tens of thousands of pounds), which is often not the sort of support that internal content writers (or even many agency writers) receive.
For these reasons, many businesses choose to call in our experts to drive targeted traffic to their website and to generate the targeted traffic and leads that they are looking for.
Not Sure What You Need?
Our expert Digital Marketing Consultants are waiting to review your website.
Request a free review and we’ll record a 15-minute video reviewing your website and show you how we’ll help you reach your ambitious goals.