534% Revenue Increase for Private Hearing Clinics
revenue increase within a year
increase in monthly leads
reduction in cost per acquisition
The Challenge
Regain Hearing relied heavily on local footfall and referrals. Only about 20% of leads came through their website, limiting scalability. Previous Pay-Per-Click (PPC) activity had delivered inconsistent results and high acquisition costs.
The business needed a predictable, scalable lead generation system. Their website was not converting efficiently, and organic visibility was limited. To expand beyond a single clinic, they needed stronger digital foundations and a multi-channel growth strategy.
The Business
Regain Hearing is a private hearing clinic specialising in helping people with hearing loss. They are award-winning audiologists based in London, Essex, and Kent who provide a range of services, including earwax removal, hearing tests, tinnitus tests, and hearing protection.
The Goal
Regain Hearing’s long-term goal is to become the market leader in audiology. To start, we set a target to increase their lead volume to 22 leads per month within 12 months, as their first step toward this long-term vision.
The Strategy
Step 1: Build a High-Converting Foundation
We rebuilt the website with Conversion Rate Optimisation (CRO) at its core. Clear service pages, improved messaging, and stronger calls to action (CTAs) ensured traffic would convert into appointments. This prevented wasted ad spend and created a scalable base for Search Engine Optimisation (SEO) and paid traffic.
Step 2: Launch Targeted Google Ads and Meta Campaigns
We launched highly targeted Google Ads campaigns focused on high-intent searches such as hearing tests and wax removal near each clinic location. Alongside this, we introduced Meta Ads to build awareness and retarget engaged users who had not yet booked. This dual-platform approach allowed us to capture demand at the point of search while nurturing potential patients across social channels.
Step 3: Scale Using Data-Driven Optimisation
We continuously analysed campaign data to refine targeting, ad copy, and bidding strategy. Despite starting with a limited PPC budget, ad spend was gradually increased for the highest-performing campaigns.
The Results
Result 1:
Revenue increased from £3,369 to £21,360 within one year. This 534% growth< was driven by higher lead volume, improved conversion rates, and lower acquisition costs. The result was not just more enquiries, but significantly higher revenue and profitability.
Result 2:
Monthly leads increased from 54 to 216 over the campaign period, a 334% increase. The original target of 22 leads per month was exceeded, reaching 83 and later 216 as campaigns scaled. Lead generation became consistent, predictable, and capable of supporting business expansion.
Result 3:
Cost per acquisition reduced from £60.06 to £21.73 within the first year. Conversion rate improved from 3.22% to 8.85%, meaning more patients booked at a lower cost. This efficiency allowed budgets to scale sustainably while improving overall return on investment (ROI).
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