Unlocking 8%+ Conversion Rates: Charlie Marchant Live at BrightonSEO’s MeasureFest 2025
Watch Charlie Marchant live at BrightonSEO’s MeasureFest 2025 as she talks through how we turned a mortgage lender’s website into an 8% conversion rate machine using CRO and website development best practices.
On 24 October 2025, our CEO Charlie Marchant is taking the stage at BrightonSEO’s MeasureFest to share how Exposure Ninja helped DSLD Mortgage transform a low-converting, outdated site into a lead-generation powerhouse.
We’re talking:
- 11,000+ leads in 12 months.
- Conversion rate jumping to 8%.
- One landing page hitting a 13% conversion rate.
Want a sneak peek at the slides? We’ve got you covered:
What You’ll Hear About at Charlie’s Talk
Charlie Marchant breaks down how the website development and Conversion Rate Optimisation (CRO) team at Exposure Ninja turned a “very poor” website into a lead-gen engine, delivering an 8%+ conversion rate of high-quality leads.
Here’s what you’ll take away:
- What a broken funnel really looks like, and how to fix it using data and CRO fundamentals.
- A UX-friendly, trust-building WordPress website design that guides visitors seamlessly toward conversion.
- The layout of a high-converting lead form, including why a “crazy” multi-step form outperforms single-step ones for quality leads.
- The subtle UX tweaks, like chunking, progress bars, and deferred high-friction fields, that improve form completion rates without sacrificing quality
- How to qualify leads in the background using scoring systems and conditional logic.
About MeasureFest
MeasureFest is part of the BrightonSEO event series and focuses on data, CRO, and performance marketing. If you care about measuring what matters and scaling what works, it’s the place to be.
Expect talks on:
- Google Analytics and reporting.
- CRO tools and trends.
- Attribution and automation.
- Testing strategies that actually work.
There’s a great line-up of speakers this year, but of course, Charlie’s talk is one you won’t want to miss.
Want to Boost Your Website Conversions?
At Exposure Ninja, we don’t just redesign websites. We build conversion machines backed by data, strategy, and relentless optimisation. Whether your site’s converting at 0% or underperforming against industry benchmarks, we’ll show you exactly where it’s leaking leads, and how to fix it.
