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Winning Silver for Best Large SEO Agency at the UK Search Awards 2025 is a milestone we’re incredibly proud of.
This category goes far beyond campaign performance. It recognises agencies that demonstrate excellence across the board, from financial growth and innovation to client satisfaction, team culture, social impact, and industry leadership.
In a category filled with exceptional agencies, placing Silver on our first entry is a true honour and a testament to the performance of our team.
This was our first time entering the Best SEO Agency category, so to be awarded Silver on our debut is a fantastic achievement. This category judges agencies on everything from client satisfaction and results to financial performance, internal culture, innovation, social impact, and thought leadership. We’re proud of what the team has accomplished, and next year, we’re going for gold.
CEO
What the Judges Recognised
The judges commented, “Judges were impressed by Exposure Ninja’s vision as AI leaders and their commitment to their mission. The forward-thinking approach to emerging technology combined with strong client results demonstrated how established agencies could remain innovative while scaling their operations and maintaining quality of service delivery.”
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Leading in AI Search
Since the end of 2023, we’ve positioned ourselves at the forefront of AI Search.
We published the UK’s first major study into Google’s AI Overviews, and we’ve shared our insights at events including MozCon London, Axel Springer’s Web Performance Summit, and Spotler Live. Our CEO, Charlie Marchant, delivered Moz’s highest-attended webinar of all time, with over 2,000 registrants, further cementing our role as a trusted voice on the future of search.
We’re not just talking about AI Search. We’re delivering real, measurable results for our clients using Search Engine Optimisation (SEO) and AI Search Optimisation strategies, including:
- Targeted digital PR campaigns drove a 243% increase in AI-driven sessions for ZUGU.
- On-page optimisations secured 171 keywords ranking in position 1 for Renew & Sustain, 94% of which appear in AI Overviews.
- For The Ordinary, our early adoption of AI Search Optimisation helped the brand appear in ChatGPT-generated answers for commercial skincare queries tied to its hero hyaluronic acid product.
Delivering Results in Complex, Competitive Sectors
Exposure Ninja specialises in sectors where results are hard to win and even harder to scale. This includes mortgages, finance, healthcare, legal, scientific skincare, construction, and more.
We focus on B2C and B2B lead generation for businesses that require effective search marketing strategies to deliver real commercial impact. Highlights from the past year include:
- 11,000+ leads generated in 12 months for DSLD Mortgage.
- 5x increase in monthly leads for Age Care Bathrooms.
- Double-digit YoY sales growth for The Ordinary’s global flagship product.
These aren’t vanity metrics. They represent real, sustainable growth for clients who trust us with critical parts of their digital strategy.
Building a High-Performance, Purpose-Driven Culture
Our results stem from the strength of our team and the environment they work in. As a fully remote agency and proud B Corp, we’ve created a culture that supports high performance, personal growth, and impact beyond profit.
In 2024, we:
- Logged 380+ hours of team volunteering.
- Maintained industry-leading staff retention.
- Increased revenue and delivered our most profitable year to date.
Our team’s knowledge, dedication, and collaboration are key to the results we deliver, and this is the reason we continue to grow year after year.
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Turning Challenges Into Strength
2024 and 2025 were years of change across the industry and within our agency. From economic pressures to AI reshaping search, we faced challenges that required fast adaptation and bold thinking.
We restructured leadership, evolved our positioning, and invested in new areas of growth. We also doubled down on outbound sales and strategic partnerships, which directly contributed to improving our financial performance and expanding our client base.
We didn’t just respond to change. We used it to get stronger.
Work With a Multi-Award-Winning SEO Agency
This award is one of several SEO recognitions we’ve received in the past year, including:
- Best SEO Campaign (Large) for our work with Age Care Bathrooms at the UK Search Awards 2025
- Best Canadian SEO Campaign for our work with The Ordinary at the Global Search Awards 2025
- Best US SEO Campaign for our work with DSLD Mortgage at the Global Search Awards 2025
- Named Most Innovative SEO and AI Search Specialists.
Our team brings the experience, SEO strategy, and execution to help you grow smarter and faster. To discover what’s possible with SEO, request a website and marketing review to receive a customised roadmap tailored to your business.
