If you’re familiar with digital marketing channels, you’ll know there’s a lot of them out there. This makes choosing a select few hard — especially when new ones are developing all of the time. Most marketers feel more distracted than…
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What Is a Marketing KPI? (And How It Differs from a Vanity Metric) A marketing KPI (key performance indicator) is a specific, measurable value that shows whether your marketing activity is contributing to a business outcome, usually revenue, leads, or…
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It doesn’t matter how much marketing knowledge you have — you’ll always need to rely on tools and software to some degree. The same goes for whether you’re managing a big or a small project. Despite your campaign size, project…
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We all know a proposition equates to some form of offer — a suggestion to grab a bite to eat somewhere, a spoken idea to join forces or a proposal to swap something or make a formal exchange. So, a…
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What Is a Sales Funnel? Plus, Should We Really Call It That? “Sales funnel” is an analogy for the journey prospects take to become leads. People describe this process as a funnel — namely, E. St Elmo Lewis who created…
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How to Be a Gentle Giant in Marketing Inbound marketing is a less aggressive way to attract customers. If it had one, its mascot would be something broad but unassuming like The BFG. Inbound marketings’ nemesis is outbound marketing, which…
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Managing a remote-working team efficiently is a learning curve for any company switching from location or office-based working. At Exposure Ninja, we manage our team 100% remotely and have done for more than seven years. Not to blow our own…
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More businesses than ever before are now finding themselves working remote. For some sales managers and business owners, this is a terrifying thought. Used to the comfort of morning meetings, a quick check over a team member’s shoulder, listening in…
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A remote working revolution is on the horizon and we are seeing more companies shift to partial or complete remote working models, but working from home presents both challenges and opportunities. Every business and even the individual teams within those…
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