Businesses have been using Twitter as an effective tool for lead generation and customer service ever since the service was launched in 2006, and creating an account on the network is now a fundamental necessity for every company hoping to…
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Instagram is fast becoming one of the most important social networks for businesses and advertisers thanks to the rapid rise in followers the service has seen over the past few years. Between 2013 and 2014 the user base grew by…
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Creating a blog for a business has become one of the most adopted marketing strategies of the past decade. This increased consumption of digital information has become easier as people now have the whole online world in their pocket thanks…
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Every month 1.8 million users log onto Facebook to check in with their friends, organise meetups, and share the latest funny cat picture that’s got everyone laughing. For business owners, Facebook’s News Feed is a perfect commercial platform from which…
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One of the questions most business have around social media is ‘how do I grow my following?’ It’s easy to set up profiles and write posts, but how does that turn into an engaged audience and how can we use social to expand awareness of…
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Zack talks about one of the tricks of the trade that online brands use to optimise purchase conversions. You can find him tweeting and talking about similar tidbits on Twitter @NH_Zack. E-commerce has dramatically changed the way in which consumers,…
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Most people in business fall somewhere between two extremes when it comes to social media:
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…Or ‘Why So Many Traditional Advertisers Fail Online’ This story by BBC journalist Rory Cellan-Jones kicked up a bit of a fuss recently when it turned out that some big brands’ Facebook advertising might not be as effective as they first…
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