Hashtags are incredibly important on Twitter as they allow people to join conversations about things that interest them. As brands, we can also jump in on these conversations — provided that we obey the basic hashtag etiquette. For those unfamiliar…
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When promoting our clients we ensure that we use every tool at our disposal to help them reach their goals — whether this is a higher ranking on search engines, increased traffic, or growth in social media followers. One tool…
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Chances are that you’ve activated your own social media accounts for your business, sent out your first updates, and have a social media strategy in place for going forwards. The only question that remains is how you’re going to keep…
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Unknown to many businesses new to online advertising is how useful the professional social network LinkedIn can be as part of a diverse social media strategy. It’s frequently used by professionals in every industry, is regularly updated with fresh social…
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Facebook Apps expand the marketing potential for every page used by businesses. They’re great for gathering information, building brand awareness, driving user engagement and generating leads for future sales. Every social media marketer needs to know the best one for…
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Facebook is the undisputed king of social media advertising, and with over $11.4 Billion spent on advertising on the network in 2015, it doesn’t show any sign of slowing down any time soon. Getting the most out of your business’s…
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Live-Tweeting events, TV shows and conferences that your audience is already engaging with is like joining their conversation at a party. It gives you a chance to communicate your brand’s opinion and get on people’s radars. For business-to-business Tweeters, Tweeting…
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Setting up a Facebook Page for your business is now a basic and necessary requirement for every company looking to utilise social media for a combined brand awareness and advertising campaign. You only need to spend five minutes searching for…
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Before the first Tweet is sent and Facebook update is published, it’s important to understand the tone and voice of your business. By tailoring your brand’s voice you can better connect with your target audience and improve the chances of…
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