In 2021, most people who use the internet have at least one email account. The problem is that the majority of them have more than one. But how is that a problem, you may ask? It becomes a problem when…
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We’ve already shared our favourite project management tools earlier in this course. To recap, as a company, we use Teamwork*, but it’s worth vetting these other solutions on offer: Asana Trello CoSchedule Monday.com Basecamp As we’ve covered this topic in…
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As a marketing manager, you’re likely to be an expert in marketing, not recruitment. However, team management and the assembly of a team will fall to you. It’s Not You, It’s Me. Your Bad Hiring Is Usually to Blame for…
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Actually, we kind of lied in this title. The notion of a marketing strategy ever being “complete” is false. Although you’ll want this working document to be well formatted and ready to show any internal stakeholder, the content of a…
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Loading the Elevenlabs Text to Speech AudioNative Player… Why Writing Skills Are Important in Marketing Much of marketing communication is text. Think blogs, straplines, knowledge bases, press releases and whitepapers, for example. We may come across the odd visual-only masterpiece,…
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Loading the Elevenlabs Text to Speech AudioNative Player… Marketing is all about communication. It’s the practice of communicating a brand’s message to its audience. Needless to say, as a marketing professional, you’ll need to possess a high level of communication…
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The thought of market research can be overwhelming. What’s the use in collecting reams of data and compiling them into reports? Isn’t research a specialist subject? Don’t I already know enough? Despite your objections to market research, you should never…
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Customer research is never complete. Whether you think you know your customers well or not, you can never tick customer research off your to-do list. Customer’s expectations, needs and habits are always adapting. Needless to say, you can’t get too…
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There’s a difference between being nosey and strategically spying. Competitor research is the latter. Sometimes coined as competitor analysis, this form of research is a strategic tactic that helps to keep your brand competitive. It’s much more than peeking at…
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