Typing “what are the fundamentals of marketing” into Google brings you a confusing list of results. Some results mention the four Ps of marketing, some the seven Ps and others the seven Cs — so which is it? All these…
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Loading the Elevenlabs Text to Speech AudioNative Player… The word “marketing” doesn’t refer to one type of activity you can do to promote your business. In fact, there are many different types of marketing that businesses can use to promote…
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Throughout your marketing career, you’ll come across many successful marketing campaigns in all areas of marketing — some will inspire you, and others will give you second-hand embarrassment. When it comes to marketing, you should look for inspiration inside and…
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It’s the question on the lips of every business owner, CEO and more… How are we going to grow as a company? Admittedly, it’s a big question. Ads? Social media? Sales? A shocking publicity stunt? Any marketer could give you…
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So, you’ve decided you want to learn how to do marketing. There are so many types of marketing, channels, and skills you need — where do you start? The answer is right here. If you’re unsure what type of marketer…
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Marketing certifications are essential proof that you have marketing knowledge. They can help you get a job, advance your career or help you learn a new skill. You don’t need certifications to get a job in marketing, but they can…
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Marketing. What is it, exactly? You know you need it, but what does that really mean? Is it advertising? PR? Events? Social media? It’s all of those things and more, but at its core, marketing is about understanding your audience…
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Everyone has a different idea of marketing. Whether you think it’s billboards at bus stops, an internet celebrity promoting a product, or an advert you saw on TV, you know the point of marketing — to sell a product or…
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A go-to-market strategy (GTM strategy) is a detailed plan that outlines how a company or organisation will introduce and promote its products or services to the target market and customers. It’s a strategic approach that covers all aspects of bringing…
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