Digital marketing is a must-have for all businesses, and that includes law firms. Most law firms do a bit of digital marketing. They have a website, and they post on social media occasionally. But they don’t take it much further…
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Search engine optimisation, often known as SEO, is one of the most important ways to get more eyes on your business through the power of search engines. But how does law firm SEO differ from standard SEO? How can your…
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When Exposure Ninja started in 2012, there were only a few email marketing platforms. Now, there are loads. Maybe too many. That said, two that always come up in conversations about eCommerce are Mailchimp and Klaviyo. But which is the…
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May 2024 Update – Google has officially released its Generative AI feature for its search engine, called AI Overviews (formerly the “Search Generative Experience” covered below). You can learn how AI Overviews work in this post: How To Rank in…
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This guide breaks down eight proven lead generation strategies to drive measurable results for real businesses. From SEO and PPC to content, email, and conversion design, each tactic is backed by campaigns that generate high-quality leads at scale.
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Why on earth would you need to use a lead magnet in marketing?! Lead isn’t even magnetic. We’re not on about lead magnets in the literal sense, though. We’re talking about a smart marketing tool you can use to boost…
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In the marketing industry, there’s a lot of jargon floating around — we get it. Some terms are more useful than others, and knowing what a marketing funnel is is essential to understanding how your customers think. From first hearing…
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A call to action (CTA) is a key element of any marketing or advertising campaign. The CTA tells your audience what you want them to do — buy a product, sign up for a service, or take another action. Without…
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If you’re new to the world of marketing, you might have seen people talking about “A/B testing” or “MOFU, TOFU and BOFU” and been left wondering what on earth they’re talking about. Marketers are creating new words on a constant…
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