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Unless you’ve been hiding under the blankets for the last month or two (wouldn’t blame you, it’s cold out there), you’ll probably have noticed that Bing is being talked about a LOT. Some headlines have even been calling Bing Chat…
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Magento, now known as Adobe Commerce, is used by 8% of the world’s top 1 million eCommerce websites. Over 160,000 websites use Magento and usage of the platform doubled between 2017 and 2018. In this guide, we’ll explain how to…
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WooCommerce is the most popular eCommerce solution worldwide. According to Built With, 26% of eCommerce sites are created using the WooCommerce plugin for WordPress. Shopify isn’t far behind, with 20% of sites hosted on their platform. Data from Built…
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Shopify is one of the biggest eCommerce platforms in the world, with nearly 4 million eCommerce sites built on the platform. Since 2020 the number of Shopify stores has grown by over 200%, meaning that getting your eCommerce store in…
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Update, [date of publication]: Google merged the Helpful Content Update into its core ranking systems in March 2024. The standalone Helpful Content Update no longer exists as an independent system — but the principles this guide covers (people-first content,…
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The Google algorithm changes on an hourly basis. It’s impossible to keep up with every change and test, but we’ve chronicled the main updates since 2011, to help you understand the type of changes Google makes, and why certain websites…
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You’ve spent weeks creating great content for your website. Visitors are landing on the right pages, but they get stuck. They leave. They don’t convert. You want to increase the number of pages they visit, but you don’t know where…
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Does getting to the top of Google and gaining more organic traffic from search engines feel like a dim and distant dream? Search Engine Optimisation, or SEO, is the art of improving your website’s performance so that you can gain…
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Getting your website to the top of Google is a challenge that all marketers face. Google uses over 200 different ranking factors to decide which websites appear where in the search results, and one of those is how often visitors…
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