Your website is arguably the most valuable sales tool you have and understanding its performance as a lead generation and sales tool is essential. In this blog post, we take a look at how to measure website performance, which metrics…
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What Is an Example of a Marketing Strategy? A marketing strategy is a targeted effort to communicate a brand’s message, product or service to a specific audience. Famous marketing guru Philip Kotler identified marketing strategy as “the way in which…
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Since our last round-up, we’ve experienced a very turbulent period in the SEO community following a disturbance in Google’s algorithm, which has been christened the Medic Update. In between our last round-up and today, we’ve also decided to make our…
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Welcome to another Exposure Ninja Digital Marketing Roundup. Over the past week, the Marketing Ninjas at the Exposure Ninja dojo have been working flat out on our End of Month Reports for our clients, but we’ve still left plenty of…
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Welcome to another Exposure Ninja Digital Marketing Round-up. As we approach August, we take a look at the interesting pieces of content that have popped up around the web over the past week. In this week’s Round-up we’ve learned: Google…
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Welcome to another Exposure Ninja Digital Marketing Round-up. In this second week of July, we’ve discovered a number of important items of news and knowledge-increasing articles from across the web. In this week’s Round-up we’ve learned: Google AdWords gets a…
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As a business owner, you may often find yourself taking on a variety of tasks and challenges in your working week. From managing accounts to planning your digital marketing campaign, the typical working day of a business owner is never…
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We’ve talked about sponsored content, product reviews and features, running giveaways, and connecting on social media — and they’re all key ways to garner some online clout, but what if you really — I mean, really — want to get…
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Build backlinks, boost your social media followings, and reach new customers with giveaways. Take your digital PR work with blogger one step further by running competitions and giveaways to really capitalise on blogger influence. In this blog: The Power of…
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