Blogs by our marketing Ninjas. We share (most of) what we learn from being on the cutting edge of digital marketing.
We cover the top five AI Search trends and predictions shaping 2026, what these shifts mean for marketing leaders, and show how CMOs can act now to stay ahead of the competition.
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Loading the Elevenlabs Text to Speech AudioNative Player… Why Writing Skills Are Important in Marketing Much of marketing communication is text. Think blogs, straplines, knowledge bases, press releases and whitepapers, for example. We may come across the odd visual-only masterpiece,…
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Loading the Elevenlabs Text to Speech AudioNative Player… Marketing is all about communication. It’s the practice of communicating a brand’s message to its audience. Needless to say, as a marketing professional, you’ll need to possess a high level of communication…
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The thought of market research can be overwhelming. What’s the use in collecting reams of data and compiling them into reports? Isn’t research a specialist subject? Don’t I already know enough? Despite your objections to market research, you should never…
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Customer research is never complete. Whether you think you know your customers well or not, you can never tick customer research off your to-do list. Customer’s expectations, needs and habits are always adapting. Needless to say, you can’t get too…
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There’s a difference between being nosey and strategically spying. Competitor research is the latter. Sometimes coined as competitor analysis, this form of research is a strategic tactic that helps to keep your brand competitive. It’s much more than peeking at…
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If you’re familiar with digital marketing channels, you’ll know there’s a lot of them out there. This makes choosing a select few hard — especially when new ones are developing all of the time. Most marketers feel more distracted than…
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Planning, Strategising and Organising. Why Bother? Most people believe successful marketing is down to having a masterplan. For example, hugely successful email campaigns are the result of painstaking brainstorm sessions about which subject line works best. Similarly, memorable advertising campaigns…
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What Is a Marketing KPI? (And How It Differs from a Vanity Metric) A marketing KPI (key performance indicator) is a specific, measurable value that shows whether your marketing activity is contributing to a business outcome, usually revenue, leads, or…
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It doesn’t matter how much marketing knowledge you have — you’ll always need to rely on tools and software to some degree. The same goes for whether you’re managing a big or a small project. Despite your campaign size, project…
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