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Register Now →Blogs by our marketing Ninjas. We share (most of) what we learn from being on the cutting edge of digital marketing.
We cover the top five AI Search trends and predictions shaping 2026, what these shifts mean for marketing leaders, and show how CMOs can act now to stay ahead of the competition.
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Planning, Strategising and Organising. Why Bother? Most people believe successful marketing is down to having a masterplan. For example, hugely successful email campaigns are the result of painstaking brainstorm sessions about which subject line works best. Similarly, memorable advertising campaigns…
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What Is a Marketing KPI? (And How It Differs from a Vanity Metric) A marketing KPI (key performance indicator) is a specific, measurable value that shows whether your marketing activity is contributing to a business outcome, usually revenue, leads, or…
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It doesn’t matter how much marketing knowledge you have — you’ll always need to rely on tools and software to some degree. The same goes for whether you’re managing a big or a small project. Despite your campaign size, project…
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Without a steady flow of website traffic, all of your other marketing efforts won’t count. Any fancy landing pages, well-lit product shots and compelling website copy will all go to waste. Essentially, all of your website’s assets will sit stagnant…
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Websites aren’t cheap to create, yet, when 59% of the world’s population use the internet on a daily basis (as of Q1 2020); if you’re a business trying to be successful then you need to have one. They’re not only…
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We all know a proposition equates to some form of offer — a suggestion to grab a bite to eat somewhere, a spoken idea to join forces or a proposal to swap something or make a formal exchange. So, a…
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What Is a Sales Funnel? Plus, Should We Really Call It That? “Sales funnel” is an analogy for the journey prospects take to become leads. People describe this process as a funnel — namely, E. St Elmo Lewis who created…
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How to Be a Gentle Giant in Marketing Inbound marketing is a less aggressive way to attract customers. If it had one, its mascot would be something broad but unassuming like The BFG. Inbound marketings’ nemesis is outbound marketing, which…
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How to Make the First Move with Outbound Marketing Outbound marketing’s persona is confident, bubbly and straight-talking. This marketing term describes any scenario where a brand makes the first move by attempting to break the ice with their target customer….
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The marketing industry changes every day. Stay up-to-date with the latest and effective marketing trends every week.
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