Blogs by our marketing Ninjas. We share (most of) what we learn from being on the cutting edge of digital marketing.
We cover the top five AI Search trends and predictions shaping 2026, what these shifts mean for marketing leaders, and show how CMOs can act now to stay ahead of the competition.
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Without a steady flow of website traffic, all of your other marketing efforts won’t count. Any fancy landing pages, well-lit product shots and compelling website copy will all go to waste. Essentially, all of your website’s assets will sit stagnant…
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Websites aren’t cheap to create, yet, when 59% of the world’s population use the internet on a daily basis (as of Q1 2020); if you’re a business trying to be successful then you need to have one. They’re not only…
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We all know a proposition equates to some form of offer — a suggestion to grab a bite to eat somewhere, a spoken idea to join forces or a proposal to swap something or make a formal exchange. So, a…
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What Is a Sales Funnel? Plus, Should We Really Call It That? “Sales funnel” is an analogy for the journey prospects take to become leads. People describe this process as a funnel — namely, E. St Elmo Lewis who created…
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How to Be a Gentle Giant in Marketing Inbound marketing is a less aggressive way to attract customers. If it had one, its mascot would be something broad but unassuming like The BFG. Inbound marketings’ nemesis is outbound marketing, which…
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How to Make the First Move with Outbound Marketing Outbound marketing’s persona is confident, bubbly and straight-talking. This marketing term describes any scenario where a brand makes the first move by attempting to break the ice with their target customer….
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So, you’re dead set on writing a website blog. Awesome! But where do you start? Well, step one is deciding on your blog’s focus. After all, knowing how to write a blog post is one thing. Just keep typing away…
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What’s the first thing that comes to mind when you think about Ford? A dependable, affordable car brand. Now, think about Tesla. Innovation and sustainability, right? Here’s the thing: both brands sell cars but appeal to entirely different markets. Why?…
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A content marketing campaign is an online strategy that creates exposure for you and your business by building natural and high-quality backlinks. A well-structured campaign will include a variety of media such as infographics, videos and visual imagery to be used…
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The marketing industry changes every day. Stay up-to-date with the latest and effective marketing trends every week.
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