Blogs by our marketing Ninjas. We share (most of) what we learn from being on the cutting edge of digital marketing.
We cover the top five AI Search trends and predictions shaping 2026, what these shifts mean for marketing leaders, and show how CMOs can act now to stay ahead of the competition.
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May 2024 Update – Google has officially released its Generative AI feature for its search engine, called AI Overviews (formerly the “Search Generative Experience” covered below). You can learn how AI Overviews work in this post: How To Rank in…
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PPC is a great marketing channel for any law firm. It allows you to connect directly with potential clients. A few practices you should follow to create fantastic law firm PPC ads include: Engaging copy that gives the viewer a…
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It’s a myth that content marketing is only good for building awareness. An effective content marketing strategy, done in the right way, can help you attract quality potential clients. You need to know who you want to reach with your…
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When I first joined Exposure Ninja in April 2014 as a freelance copywriter, I could never have dreamed how far my career with the agency would take me. Almost a decade later, I’m very excited and proud to take up…
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Most law firms have been in one of these situations: You’ve been getting a steady flow of leads but you’re not seeing the growth you want. You were getting a decent amount of leads but your marketing strategy isn’t getting…
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Digital marketing is a must-have for all businesses, and that includes law firms. Most law firms do a bit of digital marketing. They have a website, and they post on social media occasionally. But they don’t take it much further…
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Search engine optimisation, often known as SEO, is one of the most important ways to get more eyes on your business through the power of search engines. But how does law firm SEO differ from standard SEO? How can your…
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When Exposure Ninja started in 2012, there were only a few email marketing platforms. Now, there are loads. Maybe too many. That said, two that always come up in conversations about eCommerce are Mailchimp and Klaviyo. But which is the…
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May 2024 Update – Google has officially released its Generative AI feature for its search engine, called AI Overviews (formerly the “Search Generative Experience” covered below). You can learn how AI Overviews work in this post: How To Rank in…
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