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Search Engine Optimisation

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Search Engine Market Share Changes and SEO Impacts

Search Engine Market Share Changes and SEO Impacts

Is Google’s reign over the search engine world over? Recent data suggests a slight dip in their user base. Here’s what’s happening and what it means for your SEO strategy.

Posted on March 28, 2025

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AI Search & the Future of SEO: Exposure Ninja at the Web Performance Summit

AI Search & the Future of SEO: Exposure Ninja at the Web Performance Summit

On March 20th 2025, our CEO, Charlie Marchant, took the stage at the prestigious Web Performance Summit, hosted by Bowen Craggs and Axel Springer, to tackle one of the most urgent challenges facing businesses today: maintaining visibility in an AI-dominated…

Posted on March 19, 2025

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What Are AI Overviews On Google?

What Are AI Overviews On Google?

Google’s AI Overviews deliver AI-generated summaries at the top of results pages. While the rollout had its hiccups, this feature is here to stay, making it essential to adapt your search strategy.

Posted on February 7, 2025

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7 SEO Trends for 2026 (and How to Master Them)

7 SEO Trends for 2026 (and How to Master Them)

SEO trends are more than just hype; they’re your competitive edge. Discover how to adapt to the seven most crucial changes this year.

Posted on January 30, 2025

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SEO Is Changing: Are You Ready for AI Search?

SEO Is Changing: Are You Ready for AI Search?

Exposure Ninja’s CEO, Charlie Marchant, was a key expert in a recent Semrush webinar entitled “The Impact of ChatGPT and Generative AI on Search:”. Semrush has kindly allowed us to reshare this webinar on-demand.

Posted on January 16, 2025

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How to DOMINATE In The Next Marketing Battleground

How to DOMINATE In The Next Marketing Battleground

Look around. You’ll notice something happening in your Google Analytics – organic traffic from traditional search might be slipping. But here’s what’s really interesting: ChatGPT mentions are probably showing up in your referral sources. Welcome to the next evolution of…

Posted on December 12, 2024

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What is Generative Engine Optimisation (GEO)?

What is Generative Engine Optimisation (GEO)?

Learn what Generative Engine Optimisation is, how it works, and why you need to IMMEDIATELY create a long-term GEO strategy.

Posted on December 11, 2024

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The Future of Search: Ranking in the Next Generation of AI Search

The Future of Search: Ranking in the Next Generation of AI Search

October 2024 Update – Searches in AI-generated chatbots like ChatGPT, Claude, Perplexity, and Google Gemini are becoming more common. Generative Engine Optimisation (GEO) has emerged as the name for strategies to optimise website content so it’s referenced and prioritised by…

Posted on October 28, 2024

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How to Rank in Google’s AI Overviews in 2026: What Our Tests Show

How to Rank in Google’s AI Overviews in 2026: What Our Tests Show

Loading the Elevenlabs Text to Speech AudioNative Player… On May 14th 2024, Google released AI Overviews, which is their version of AI Search. We’ve been waiting for this moment for about a year. Since Google announced they’d be adding AI…

Posted on September 2, 2024

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