What Was the Medic Algorithm Update? Panda. Penguin. Fred. And now, ‘Medic’. What’s with all the weird algorithm update names? More importantly, what was the Medic update, which happened around August 1st 2018, all about? “Traffic Is Down 50%!” It…
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Welcome to another Exposure Ninja Digital Marketing Roundup. As we pass the halfway point of the month, we’ve discovered a host of tips, tricks and new tools to help you further smash your digital marketing campaigns. In this week’s Round-up…
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What’s a backlink? What does SEO stand for? What’s a CRO and how does it make me more money? Tired of nodding your head along pretending you understand? It can be pretty frustrating when people around you are using buzzwords…
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What Is a Knowledge Base? (2026 Definition) A knowledge base is a self-serve library of articles, guides, and FAQs that lets customers or team members find answers without contacting support directly. Instead of waiting for a reply, someone can search…
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Do you understand local SEO? Don’t worry, lots of people don’t, but with our ultimate guide to local SEO you’ll learn how it works, and more importantly, how to leverage it to get your business to the top of local…
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Estimated read time: 16 minutes How does getting a link from the 5th most popular website in the world sound? How about a Moz DA 100 website? How about a website with nearly two billion visitors every month? That’s right….
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Whether you love her, hate her, or reside somewhere in the middle, there’s no denying that Taylor Swift is more than just a musician — she is a brand and marketing force. She has reinvented herself time and time again,…
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Redirects play a vital role in pointing your website traffic to the freshest, most relevant content on your website. Read our guide to redirects and how they can positively impact user experience, Search Engine Optimisation (SEO) and conversion rates, whilst…
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Why do five-star reviews matter to Google rankings? And how can you increase your Google reviews? One of the largest contributors to improved ranking for location-based search queries is a five-star review of your business within Google’s search results. Such…
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