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Search Engine Optimisation

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What Is Schema Markup? (And Why You Should Be Using It)

What Is Schema Markup? (And Why You Should Be Using It)

Schema markup is structured data code that tells search engines and AI exactly what your content means, helping them display it more accurately in search results.

Posted on August 9, 2020

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What Is Google Analytics?

What Is Google Analytics?

Warning! Google is closing Universal Analytics on July 1st 2023. Prepare for the replacement, Google Analytics 4, by reading our complete guide. As the number of internet users globally continues to grow year on year and consumers spend more time…

Posted on August 8, 2020

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What Is GDPR?

What Is GDPR?

Disclaimer: the information in this blog should not be considered legal advice. Please seek advice from an appropriate legal professional. What Does GDPR Stand For? What Is GDPR For? What Are the 7 Principles of GDPR? What Was before GDPR?…

Posted on August 8, 2020

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What Is a Sitemap?

What Is a Sitemap?

A sitemap is a file that lists all of the pages of a website and how they’re related to each other. Sitemaps can be lists of pages, media or files on a website. Your website may have one sitemap for…

Posted on August 8, 2020

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What Are Backlinks?

What Are Backlinks?

Backlinks are a measure of trust and authority. Users use them to navigate between pages. Search engines sometimes use them as ranking signals. Backlinks (also known as hyperlinks or links) are one of the basic building blocks of the web….

Posted on August 8, 2020

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Should You Buy Backlinks?

Should You Buy Backlinks?

Buying backlinks is a practice that you may have heard of, but you might not know whether you should do it. Buying “cheap” backlinks in bulk from disreputable sources is a Black Hat SEO (Search Engine Optimisation) technique — a…

Posted on August 8, 2020

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Complete On-page SEO Checklist

Complete On-page SEO Checklist

On-page SEO doesn’t need to be complex. It’s just about giving the reader — and search engines — what they want If a reader lands on your page, it’s because both they and their search engine have decided that your…

Posted on August 8, 2020

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How To Do Off-page SEO Right

How To Do Off-page SEO Right

Off-page SEO is a branch of search engine optimisation. It covers things you can do online, but not on your own website, to raise your website’s profile. If you’ve read through our on-page SEO guide you should have a broad…

Posted on August 8, 2020

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What Are Nofollow, Sponsored, and UGC Tags?

What Are Nofollow, Sponsored, and UGC Tags?

Loading the Elevenlabs Text to Speech AudioNative Player… What is a Sponsored Tag? A sponsored tag is link attribute that indicates that a link is an advertisement, paid placement or sponsorship-related. Google introduced the sponsored tag so that publishers could…

Posted on August 8, 2020

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