Updated on 22 Nov 2023

Copy This OVERPOWERED PPC Strategy in 2024 (Extra #038)

Written by Dale Davies

In This Episode…

In this episode, Tim and Jess are joined by special guest, Nicola Tuxford, Exposure Ninja’s Head of PPC, to talk you through how to do powerful, high-ROI PPC in 2024.

Key Takeaways

  • The new Google feature, Performance Max (pMax), allows for more efficient, full-funnel marketing campaigns, with automated, machine learning-backed optimisation.
  • While pMax can provide significant benefits in terms of time savings and streamlined campaign management, it requires careful monitoring and patience during the initial learning curve for the best results.
  • Creativity plays a key role in pMax campaigns, with a strong emphasis on quality videos and digital assets, as well as up-to-date merchant feeds.
  • Adjusting the customer acquisition settings in pMax campaigns can significantly impact performance, allowing businesses to decide whether to target new and/or existing customers.
  • Performance Max may be beneficial for Google’s Search Generative Experience (SGE), offering tailored advertising options and making strategic use of real-time, first-party data provided by users.

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