#246: How to Spy on Your Competitor’s PPC Ads

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In This Episode…

What if we told you that you could see into your competitor’s souls, their every marketing want and desire?

Well, you can’t, but you can analyse their PPC, which will show you how much they’re spending, what their top priority products and services are, what they consider to be their most important USPs and benefits and where they’re finding their most valuable traffic.

Today we’re going to analyse your competitor’s PPC ads in three key areas:

Firstly, their targeting.
Secondly, the ad copy that they’re using.
Thirdly, how much are they spending in total over time.

Timestamps

00:00 — Intro
00:43 — How to analyse Google Ads
01:45 — B2B Google Ads
07:38 — B2C Google Ads

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