In This Episode…
Tim looks into the success of our agency’s UK Paid Media Awards-winning campaign for The Tool Store Canada, a bricks-and-mortar store with an expanding digital presence.
The target of the campaign was to double monthly sales using a multi-faceted pay-per-click ads campaign, driven by Google Ads.
The campaign was a huge success.
And there are lessons every business can take from the campaign to not only increase leads and sales but improve PPC campaign performance.
00:00 — We won
01:37 — Before you set anything up
04:49 — Know the game
06:52 — Setting up
08:00 — Conversion rate hacks
09:28 — Sell what you’ve got
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