In This Episode
Generating 100 high-quality leads a day sounds like something only large brands can do — but it doesn’t have to stay a pipe dream for SMEs.
Whether acquiring 100 leads a day represents an incremental improvement for you or requires a complete reengineering of your entire business and website, the one thing you need to get to that number is a solid marketing foundation.
Nothing Fancy, Just the Basics
And by basics, we’re talking about a clear marketing strategy that meets these requirements:
- Isn’t overly reliant on any one particular channel
- Features a good quality high converting offer on your site that increases your conversion rate and lets you drive traffic
- Uses an automated follow-up process that turns top-of-funnel traffic into qualified leads.
In other words, every successful site that generates massive lead numbers has the pillars of a scalable marketing campaign in place. In today’s episode, we’re going through 26 practical tips to put your website on the path to generating 100 leads a day.
26 Lead Generation Tips
Let’s jump right in.
Tip #1 – Set-up Conversion Tracking in Google Analytics
You absolutely need to set up conversion tracking, preferably using something like Google Analytics. This step is crucial to getting insight into where people are coming from on your site, which pages they’re visiting, which traffic sources are performing the best, where people are falling off.
Conversion tracking provides visibility on what’s working — so you can do more of it.
Tip #2 – Landing Page Optimisation
Every single page on your site should act as if it were a landing page. This ensures that when someone lands on a page about one of your services, for example, they:
- Understand who you are as a business
- Learn why your service is relevant to their needs
- Learn why they should use your service
- Learn why your business is credible
- Convert or take the next step towards doing business with you
And yes, that should happen all on a single page. You don’t want people to dig through your site to find the information they need.
Tip #3 – Set-up Heat Mapping
At Exposure Ninja, we use heat mapping tools like Hotjar to get visibility about what’s happening on our clients’ pages. Heat mapping lets you see where people are clicking on your pages and how they navigate around your site.
Heat maps can be a gold mine for insights because they tell you how your visitors behave and what they typically need before converting (e.g., buying a product or signing up for your newsletter).
Tip #4 – Choose the Right PPC Platform
Let’s say that your website has been optimised for conversions and you have a conversion rate of around 2%. Now would be the perfect time to start driving more traffic to that site.
This is where pay-per-click (PPC) marketing comes in. Paid ads on paid networks like Google and Facebook let you target specific keywords or audience segments, ensuring that your ads are only displayed to users who are most likely to become your customers.
Running a PPC campaign also gives you a lot of insight into what’s working with your ad targeting, which you can then use to inform your organic strategy.
Tip #5 – Spy on Your Competitors’ Campaigns on Google
Let’s say that you’re going with Google as your ad platform. It’s a good idea to do some competitor analysis to see what you can do to differentiate your ads from competing sites.
What we typically do is run a Google search for the keywords we’re targeting and look at the ads that show up. We can then find answers to these questions:
- What are the differentiation points advertisers used in their ad copy?
- What pain points are they targeting?
- What are the calls to action?
- What are the things they’re offering us to try and get us to convert?
Your research can inform your ad copy, helping you stand out.
Find Out More
These are the first 5 tips covered in this guide. Go through the rest by watching the video or listening to the podcast episode! If you want more digital marketing suggestions and advice, then request a free review of your website via this link: https://exposureninja.com/review/
00:50 — Introduction
04:02 — Tip #1 – Set-up conversion tracking in Google Analytics
04:35 — Tip #2- Landing page optimisation
05:06 — Tip #3 – Set-up heat mapping
07:21 — Tip #4 – Choose the right PPC platform
09:38 — Tip #5 – Spy on your competitors’ campaigns on Google
12:48 — Tip #6 – Write multiple versions of ad copy
13:56 — Tip #7 – Spy on your competitors’ campaigns on Facebook
16:20 — Tip #8 – Use the information from your spying sensibly.
17:23 — Tip #9 – Optimise your campaigns based on data.
19:43 — Tips #10 and #11 – Re-marketing and re-targeting
21:56 — Tip #12 – Keyword research for SEO
22:49 — Tip #13 – Optimising your metadata
25:09 — Tip #14 – Optimise your key pages
26:32 — Tip #15 – Add blog content
27:34 — Tip #16 – Reduce your page loading speed
28:26 — Tip #17 – Create high-value content
28:26 — Tip #18 – Find publications for outreach
31:11 — Tip #19 – Build an outreach strategy
33:24 — Tip #20 – Email marketing
34:52 — Tip #21 – Use lead magnets to increase sign-ups
35:39 — Tip #22 – Test headlines and content
36:21 — Tip #23 – Use automated sequences
38:25 — Tip #24 – Run competitions that require sign-ups
39:06 — Tip #25 – Add a small boost to your social media posts
39:34 — Tip #26 – Interact with users like a real person