#177: How To Spy on Your Competitor’s Lead Generation Process

Subscribe via
Apple Podcasts
Spotify Logo
YouTube Logo
Amazon Music Logo


In This Episode…

Last week I published a podcast on spying (and stealing) an eCommerce store’s sales process. In this week’s episode, I’ll talk you through doing the same process but for lead generation.

If you need to increase your leads, this is the podcast you need.

Competitor analysis can teach you a lot about your competitors, but it can also teach you a lot about your target market.

You can learn what prospects and customers in your industry like and don’t like. You can also see which types of content they engage with. You can also discover which unique selling points people are drawn in by. And you can also learn which lead generation processes work best.

Depending on the age of your industry, your competitors may have been testing their lead generation process for years. The process they use this year could have been tweaked for years, maybe decades. Just imagine how much testing and improvements your website could see in five years, or ten.

Imagine your website was first launched in the mid-Nineties. You’d have over two decades of experience increasing your leads. That’s a lot of trial and error, but the process you’d have now would (surely) be unstoppable.

If your competitors have been testing longer than you have, then there’s plenty to learn and “gleam” (read: steal) from their lead generation process.

Today, I’ll talk you through the five areas I check on every lead generation page or website to see where opportunities and weaknesses can be found.

In the podcast (you can watch along instead if you prefer) I’ll take you through the five areas you need to investigate on your competitor’s websites:

  • How lead capture starts before people land on your website
  • How great lead capture is presented
  • Why the follow-up process is so crucial
  • What good sales meetings/events feel like
  • What the end of the funnel should look like

Depending on your business, you might need to assume a “mystery shopper” guise and pretend to be someone else whilst you do this research, but trust me, it’s worth it (and fun too!)

Timestamps

00:00 — Intro
01:25 — Competitor Sales Analysis
03:55 — How To Analyse Your Competitor’s Sales Process
22:40 — Recap

You May Also Enjoy…

Free Marketing Review

Get a free review of your website and marketing, completely for free, by clicking this link: Get My Review.

Our expert marketing consultants will review your website and record a 15-minute video explaining the marketing strategy they’d use to increase your traffic website’s traffic, leads, and sales.

Like the Episode? Leave us a Review!

Step 1: Open your iTunes program. Navigate to the iTunes store and select “Podcasts”

Step 1 of how to review the Exposure Ninja podcast

Step 2: Search for “Exposure Ninja” in the search bar. Click the cover for the “Digital Marketing Podcast with Tim Cameron-Kitchen” and visit the podcast page.

Step 2 of how to review the Exposure Ninja podcast

Step 3: Click on the “Ratings and Review” button. Then click the “Write a Review” button.

Step 3 of how to review the Exposure Ninja podcast

Step 4: If you’re not logged in already, log in, then click the star rating, write your review and click “Submit”.

Step 4 of how to review the Exposure Ninja podcast

Step 5: That’s it! You’re done, and we’re eternally grateful.

Not Getting Enough Traffic?

Not Converting Enough Leads?

Get a free review of your marketing and website from our team of digital marketing experts, worth £197.

Oh, did we say it was FREE?

Menu