#160: How to Increase Leads Using Colour

Subscribe via
Apple Podcasts
Spotify Logo
YouTube Logo
Amazon Music Logo

Listen on iTunes, Spotify, Stitcher, or Libsyn.

Why does the NHS use blue? Why did BP spend $200 million on a rebranding project? Why do so many startups piggyback the imagery of more established brands?

This podcast answers all of your questions about colour. 

Joined by Exposure Ninja’s Project Manager, Joe, we learn about the psychology of colour and how the tones you choose can impact your conversion rate. 

As well as completing an undergraduate degree on the subject, Joe is now writing his masters dissertation on colour’s effect on purchasing intent. With an interest in doing a doctorate on the topic, this podcast digs deep into Joe’s specialism. After all, it’s a field that should be at the forefront of every brand manager’s mind. 

From busting common colour myths to cringing at cultural faux pas’, this episode is packed with actionable tips and advice to simplify your next branding project. Whether you want to build website credibility, increase click-through-rate or craft scroll-stopping adverts, correct use of colour will help you to achieve these goals. 

Does green really mean go? Will orange encourage others to take action? Or are these colour cliches the equivalent of old wives tales? 

Find out exactly how to pick a colour palette for your brand that’s effective, instantly recognisable and aligned with your industry. 

As our host Mark says, this episode is absolute gold. Pun intended. 

  0:00 — What’s your role at Exposure Ninja? 

  2:10 — How did you get into colour psychology? 

  3:19 — What piqued your interest to study this field? 

  4:20 — Colour cliches 

  9:50 — Colour and branding

13:44 — Colour in website creation 

18:23 — How important is high contrast? 

20:14 — Common colour mistakes

22:00 — Colour and cultural faux pas 

24:20 — How to build trust with colour

25:30 — Colour and advertising 

27:25 — Key takeaways 

Don’t Miss…

You can follow the Exposure Ninja Digital Marketing podcast on iTunesSpotifyStitcher, and Libsyn direct.

You can catch every podcast on our YouTube channel.

And you can find us on all the major social media networks, including FacebookInstagramTwitter.

Don’t Forget…

You can get a FREE website and marketing review for your company.

Our expert Marketing Consultants will review your website and send you a custom 15-minute video and marketing plan to increase your reach and sales, completely free.

Free Marketing Review

Get a free review of your website and marketing, completely for free, by clicking this link: Get My Review.

Our expert marketing consultants will review your website and record a 15-minute video explaining the marketing strategy they’d use to increase your traffic website’s traffic, leads, and sales.

Like the Episode? Leave us a Review!

Step 1: Open your iTunes program. Navigate to the iTunes store and select “Podcasts”

Step 1 of how to review the Exposure Ninja podcast

Step 2: Search for “Exposure Ninja” in the search bar. Click the cover for the “Digital Marketing Podcast with Tim Cameron-Kitchen” and visit the podcast page.

Step 2 of how to review the Exposure Ninja podcast

Step 3: Click on the “Ratings and Review” button. Then click the “Write a Review” button.

Step 3 of how to review the Exposure Ninja podcast

Step 4: If you’re not logged in already, log in, then click the star rating, write your review and click “Submit”.

Step 4 of how to review the Exposure Ninja podcast

Step 5: That’s it! You’re done, and we’re eternally grateful.

Not Getting Enough Traffic?

Not Converting Enough Leads?

Get a free review of your marketing and website from our team of digital marketing experts, worth £197.

Oh, did we say it was FREE?

Leave a Reply

Your email address will not be published. Required fields are marked *

Fill out this field
Fill out this field
Please enter a valid email address.