“Why do I need a blog?” is a question we hear many business owners ask. After all, you got into your business to do… whatever it is that you do! You didn’t get into to it to become a writer…
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Blogger outreach is a type of influencer marketing where businesses contact and build a relationship with bloggers to jointly promote the company’s products or services. It can be highly effective, as the business gains access to the blogger’s audience whilst…
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Is it time to start a blog for your business? It’s commonly said that a blank piece of paper is the hardest thing. But fear not! Starting a blog isn’t actually the hardest thing in the world — that’s probably…
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The kettle’s boiling and your phone is switched to silent. You’ve compiled a list of awesome blog topics and now you’re ready to start writing. But before you get cracking, there’s one more thing to consider: how long a blog…
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What Are The Benefits of Blogging for Your Business? Business blogging is one of the most cost-effective ways you can build brand awareness and generate sales leads. With nearly 80% of companies now reporting that they regularly use blogging as…
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Charlie Marchant, the General Manager at digital marketing agency Exposure Ninja, gave a talk at BrightonSEO September 2018 on ‘How to Definitely Get Links for Your Business.’
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What Is a Knowledge Base? (2026 Definition) A knowledge base is a self-serve library of articles, guides, and FAQs that lets customers or team members find answers without contacting support directly. Instead of waiting for a reply, someone can search…
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Everyone who’s ever written a blog knows that not every post ends up being a winner. In fact, almost across the board, bloggers tend to end up with one or two superstar posts that bring in the majority of their…
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Position zero (or position 0) content appears above position 1 on the Search Engine Results Page (SERP). As it appears above all organic results, it’s highly sought after by marketers. To create content that ranks at “position 0” you should……
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