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The Marketing Power of Gift Cards and Vouchers (Extra #027)

The Marketing Power of Gift Cards and Vouchers (Extra #027)

In This Episode… In this episode, Tim and Jess talk about how powerful gift cards and vouchers can be as marketing tools and for generating extra revenue. These strategies have been gaining momentum as businesses seek innovative ways to engage…

Posted on September 6, 2023

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How to Plan Your Marketing Budget (#292)

How to Plan Your Marketing Budget (#292)

In This Episode… Planning your marketing budget is a mammoth task. The budget never feels big enough (even when it’s massive). Meaning it’s always lower than the size of your strategy. It’s hard to determine which channels to dedicate which…

Posted on September 4, 2023

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Google Dropped ANOTHER Big Algorithm Update (Extra #026)

Google Dropped ANOTHER Big Algorithm Update (Extra #026)

In This Episode… In this episode, Tim and Jess talk about Google’s latest Broad Core update, plus all of the latest (most interesting) marketing news. You May Also Enjoy… How to Do Black Friday Marketing Like a Ninja How To…

Posted on August 30, 2023

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How To Market a Service-based Business (#291)

How To Market a Service-based Business (#291)

  In This Episode… Marketing a service-based business is a bit different from marketing a product-based one. You can’t do the shiny ads, the fun social media posts, or the exciting blogs. Or can you? Spoiler alert – you 100%…

Posted on August 28, 2023

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How to Do Black Friday Marketing like a Ninja (Extra #025)

How to Do Black Friday Marketing like a Ninja (Extra #025)

In This Episode… If you haven’t started prepping for Black Friday, then today is the day to start. Join Tim and Jess as they dig into everything you need to do to launch a high-performance Black Friday and Cyber Monday…

Posted on August 23, 2023

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These Mistakes KILL Conversion Rates (#290)

These Mistakes KILL Conversion Rates (#290)

Are you struggling to scale up your conversion rates? Here’s how to fix your conversion rate optimisation issues.

Posted on August 21, 2023

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How Duolingo Used TikTok to Increase Revenue 44% YoY (Extra #024)

How Duolingo Used TikTok to Increase Revenue 44% YoY (Extra #024)

 In This Episode… Join Tim and Jess as they discuss how Duolingo leveraged TikTok to increase revenue, and how you can too, plus the latest marketing news. You May Also Enjoy… Google’s AI Search FINALLY Has Links (Maybe?) What…

Posted on August 14, 2023

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2023 Marketing Changes RANKED (#289)

2023 Marketing Changes RANKED (#289)

  In This Episode… 2023 has been a wild ride for marketers so far. Here are the biggest changes to marketing from the first half of the year including AI, Google Analytics 4, Threads and more. You May Also Enjoy……

Posted on August 14, 2023

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Google’s AI Search FINALLY Has Links (Maybe?) (#023)

Google’s AI Search FINALLY Has Links (Maybe?) (#023)

In This Episode… Join Tim and Jess as they discuss the latest addition of links, videos, and images to Google’s Search Generative Experience (i.e. AI-fuelled search results), plus the latest marketing news. You May Also Enjoy… 615% Organic Traffic Increase…

Posted on August 9, 2023

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