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615% Organic Traffic Increase With SEO and Content (#288)

615% Organic Traffic Increase With SEO and Content (#288)

In This Episode… SEO takes time. We know this. You know this. But, we get it, it sometimes can feel like a real slog. So here’s some SEO and content inspiration for you, to show you that it’s all worthwhile,…

Posted on August 7, 2023

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Lessons From Kim K’s $4 Billion Brand Valuation (Extra #022)

Lessons From Kim K’s $4 Billion Brand Valuation (Extra #022)

In This Episode… Join Tim and Jess as they discuss the $4B valuation of Kim Kardashian’s SKIMS brand, as well as the latest marketing news, including takeaways from Google’s last earnings call. You May Also Enjoy… What Marketers Can Learn…

Posted on August 2, 2023

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Google’s SECRET SEO Guide (and How to Use It) (#287)

Google’s SECRET SEO Guide (and How to Use It) (#287)

In This Episode… Did you know there’s a 176-page document from Google explaining everything they look for in a quality website? 176 pages. And it all comes down to four things – Experience, Expertise, Authority and Trust. I’m pretty sure…

Posted on July 31, 2023

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Goodbye Twitter, Hello X? (Extra #021)

Goodbye Twitter, Hello X? (Extra #021)

 In This Episode… Twitter is seemingly throwing out seventeen years of branding and marketing history in favour of a rebrand. Tim and Jess look into the news, but also what lessons marketers can take and apply from the change….

Posted on July 26, 2023

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What Marketers Can Learn from the Barbie Movie (Extra #020)

What Marketers Can Learn from the Barbie Movie (Extra #020)

In This Episode… Join Tim and Jess as they talk about Threads losing traffic, the colossal marketing behind the Barbie movie and recent AI advancements. With over 100 brand collaborations and a marketing budget reportedly in the region of $100…

Posted on July 19, 2023

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The Importance of PPC in an AI Search World (#286)

The Importance of PPC in an AI Search World (#286)

In This Episode… With more AI being used in search results, we expect that PPC will become an even more important tool in the marketer’s toolbox. But how can you compete when everyone can make ads using AI? In today’s…

Posted on July 17, 2023

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Why Marketers Are Excited About Threads (Extra #019)

Why Marketers Are Excited About Threads (Extra #019)

In This Episode… Join Jess and Dale as they talk about Threads, the Meta-owned app that’s hit 100 million users in only five days and might give Twitter some healthy competition. Related Links Threads by Meta You May Also Enjoy……

Posted on July 12, 2023

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Threads – Everything Marketers Need to Know (#285)

Threads – Everything Marketers Need to Know (#285)

In This Episode… Today we’re joined by Jess who explores the Threads app – a new Twitter competitor from Meta, the company behind Facebook and Instagram. She looks at how this new platform will work for marketers, and what the…

Posted on July 10, 2023

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YouTube Ads Scandal…and More Marketing News (Extra #018)

YouTube Ads Scandal…and More Marketing News (Extra #018)

In this episode… Join Tim and Jess as they discuss the huge news about YouTube’s billion-dollar ads blunder, Twitter’s rate limit, Meta’s new Threads app and how people are using Bing Chat now the AI hype has slowed down. You…

Posted on July 5, 2023

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