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How To Create a Perfect* Go To Market Strategy (#296)

How To Create a Perfect* Go To Market Strategy (#296)

In This Episode… Trying to put everything in place to launch a new product or service can be challenging. There are so many people involved and so many moving parts. It can be hard to get the information you need…

Posted on October 2, 2023

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How Google Ads Will Work in 2024 (#295)

How Google Ads Will Work in 2024 (#295)

In This Episode… Google Ads has changed a lot since the start of 2023. Things that used to work aren’t working as well. New ad formats, like Performance Max, have appeared and you’re not getting the same results. But don’t…

Posted on September 25, 2023

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Google Gemini – The Biggest SEO Disruption in 25 Years (Extra #29)

Google Gemini – The Biggest SEO Disruption in 25 Years (Extra #29)

In This Episode…  In this podcast, Exposure Ninja founder, Tim Cameron-Kitchen, and Jess Percival discuss Google’s upcoming large language model, Google Gemini. Tim explains how the AI-powered tool will greatly enhance Google’s search results, potentially surpassing the capabilities of GPT4. …

Posted on September 20, 2023

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Best B2C Marketing Strategies for 2024 and Beyond! (#294)

Best B2C Marketing Strategies for 2024 and Beyond! (#294)

In This Episode… Marketing a B2C business can be really challenging. Not only do you need to cut through competitor noise, but you also need to battle for attention with every other business trying to get into the wallet of…

Posted on September 18, 2023

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The Best Lead Generation Strategies for 2024 (Extra #028)

The Best Lead Generation Strategies for 2024 (Extra #028)

In This Episode… In this episode, Tim and Jess dig into the best lead generation strategies you can use in 2024 You May Also Enjoy… How To Get B2B LEADS That Come to YOU How To Spy on Your Competitor’s…

Posted on September 13, 2023

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Mailchimp vs. Klaviyo – Which is Best For Your Business? (#293)

Mailchimp vs. Klaviyo – Which is Best For Your Business? (#293)

In This Episode… There are a lot of email platforms out there to choose from. It’s hard to know which will fit your e-commerce business best. They all seem to have different pricing, features and capabilities. So, I’ve saved you…

Posted on September 11, 2023

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The Marketing Power of Gift Cards and Vouchers (Extra #027)

The Marketing Power of Gift Cards and Vouchers (Extra #027)

In This Episode… In this episode, Tim and Jess talk about how powerful gift cards and vouchers can be as marketing tools and for generating extra revenue. These strategies have been gaining momentum as businesses seek innovative ways to engage…

Posted on September 6, 2023

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How to Plan Your Marketing Budget (#292)

How to Plan Your Marketing Budget (#292)

In This Episode… Planning your marketing budget is a mammoth task. The budget never feels big enough (even when it’s massive). Meaning it’s always lower than the size of your strategy. It’s hard to determine which channels to dedicate which…

Posted on September 4, 2023

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Google Dropped ANOTHER Big Algorithm Update (Extra #026)

Google Dropped ANOTHER Big Algorithm Update (Extra #026)

In This Episode… In this episode, Tim and Jess talk about Google’s latest Broad Core update, plus all of the latest (most interesting) marketing news. You May Also Enjoy… How to Do Black Friday Marketing Like a Ninja How To…

Posted on August 30, 2023

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