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How Formula One Teams Nail Event Marketing (Dojo #13)

How Formula One Teams Nail Event Marketing (Dojo #13)

“” In This Episode… Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we talk about: GA4 dropping ‘conversions’ F1 team’s event marketing Almost half of British consumers spend extra on high-quality products…

Posted on April 19, 2024

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How to Get MAX RESULTS from Your Marketing Budget (Extra #30)

How to Get MAX RESULTS from Your Marketing Budget (Extra #30)

“” In This Episode… In this podcast, Exposure Ninja founder, Tim Cameron-Kitchen, and Jess Percival talk about how to get the most out of your marketing budget in the upcoming new year. They explain how to calculate your marketing budget,…

Posted on April 19, 2024

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How to Do Local SEO for Multiple Locations (#314)

How to Do Local SEO for Multiple Locations (#314)

“” In This Episode… For many businesses, ranking using local SEO can be an absolute game-changer. But, it can also be tricky. Especially if you’ve got lots of different locations, and you want to get each location visibility in search…

Posted on April 18, 2024

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The Risks of Relying on AI Content I ft. Andy Tuxford (Dojo #12)

The Risks of Relying on AI Content I ft. Andy Tuxford (Dojo #12)

“” In This Episode… Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week Andy joins us for the podcast, where we talk about: Google’s recent algorithm update Google testing SGE in the UK…

Posted on April 15, 2024

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The Impact of AI on Customer Trust I ft. Daisy Burns O’Keefe | (Dojo #11)

The Impact of AI on Customer Trust I ft. Daisy Burns O’Keefe | (Dojo #11)

“” In This Episode… Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week Daisy joins us for the podcast, where we talk about: – OpenAI’s New Voice Cloning AI – The Smart (And…

Posted on April 12, 2024

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How to Get Qualified B2B Leads Using Content Marketing

How to Get Qualified B2B Leads Using Content Marketing

“” In This Episode… Let’s be honest. As a B2B marketer, lots of the cookie-cutter content marketing advice you find online is not going to be that helpful. Your audience is smart. If you’re just churning out generic rubbish, your…

Posted on March 29, 2024

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Is Google’s Generative AI Search Rolling Out? I (Dojo #10)

Is Google’s Generative AI Search Rolling Out? I (Dojo #10)

“” In This Episode… Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week, we’ve no Tim, but we still have several marketing stories, including: Google Has Launched the Search Generative Experience (Kinda) Branding…

Posted on March 27, 2024

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How To Market to Multiple Buyer Personas

How To Market to Multiple Buyer Personas

“” In This Episode… If you’re a business that sells to different types of customers, marketing to these different buyer personas at the same time can feel like a challenge. Which audience should take priority? How and where do you…

Posted on March 25, 2024

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How to Optimise Each Page of Your Website (#310)

How to Optimise Each Page of Your Website (#310)

“” In This Episode… In this podcast, I’ll take you through the importance of all your pages, how they all influence how your website is found and converts people into leads and sales, as well as talk about some pages…

Posted on March 24, 2024

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