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The Reality of AI-based Content (#316)

The Reality of AI-based Content (#316)

“” In This Episode… Can generative AI tools like ChatGPT write marketing content as well as human writers? Of course, we’re a bit biased towards the human writers, but we’re also incredibly bullish about the potential of AI in the…

Posted on May 6, 2024

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Tesla’s PPC Marketing Mistakes I ft. Emma Davies and Ruta Sudmantaite (The Dojo #14)

Tesla’s PPC Marketing Mistakes I ft. Emma Davies and Ruta Sudmantaite (The Dojo #14)

“” In This Episode… Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we’re joined by Emma Davies and Ruta Sudmantaite, and we talk about: Tesla Firing 40 PPC Marketers Heinz and Barbie…

Posted on May 1, 2024

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How to Accelerate Your Marketing Machine (#315)

How to Accelerate Your Marketing Machine (#315)

“” In This Episode… Are you giving people the ick? Well, not you personally, but your business. Are people getting the best first impression of your business, or are they deciding you’re not for them before giving you a chance,…

Posted on April 23, 2024

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How Formula One Teams Nail Event Marketing (Dojo #13)

How Formula One Teams Nail Event Marketing (Dojo #13)

“” In This Episode… Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we talk about: GA4 dropping ‘conversions’ F1 team’s event marketing Almost half of British consumers spend extra on high-quality products…

Posted on April 19, 2024

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How to Get MAX RESULTS from Your Marketing Budget (Extra #30)

How to Get MAX RESULTS from Your Marketing Budget (Extra #30)

“” In This Episode… In this podcast, Exposure Ninja founder, Tim Cameron-Kitchen, and Jess Percival talk about how to get the most out of your marketing budget in the upcoming new year. They explain how to calculate your marketing budget,…

Posted on April 19, 2024

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How to Do Local SEO for Multiple Locations (#314)

How to Do Local SEO for Multiple Locations (#314)

“” In This Episode… For many businesses, ranking using local SEO can be an absolute game-changer. But, it can also be tricky. Especially if you’ve got lots of different locations, and you want to get each location visibility in search…

Posted on April 18, 2024

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The Risks of Relying on AI Content I ft. Andy Tuxford (Dojo #12)

The Risks of Relying on AI Content I ft. Andy Tuxford (Dojo #12)

“” In This Episode… Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week Andy joins us for the podcast, where we talk about: Google’s recent algorithm update Google testing SGE in the UK…

Posted on April 15, 2024

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The Impact of AI on Customer Trust I ft. Daisy Burns O’Keefe | (Dojo #11)

The Impact of AI on Customer Trust I ft. Daisy Burns O’Keefe | (Dojo #11)

“” In This Episode… Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week Daisy joins us for the podcast, where we talk about: – OpenAI’s New Voice Cloning AI – The Smart (And…

Posted on April 12, 2024

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How to Get Qualified B2B Leads Using Content Marketing

How to Get Qualified B2B Leads Using Content Marketing

“” In This Episode… Let’s be honest. As a B2B marketer, lots of the cookie-cutter content marketing advice you find online is not going to be that helpful. Your audience is smart. If you’re just churning out generic rubbish, your…

Posted on March 29, 2024

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