How to Build a Cult of Loyal Customers | ft. Danielle Nicholls

In This Episode…

Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks.

This week we’re joined by Danielle Nicholls, Content Creator and Social Media Editor at Alton Towers Resort, and we talk about:

• AI Corner: Update on Google’s AI Overviews
• Boosting Brand Awareness with Social Communities
• Decathlon’s No Tent Left Behind Campaign

Timestamps

• 00:00 – Intro
• 03:49 – Story 1 –  AI Corner: Update on Google’s AI Overviews
• 14:59  – Story 2 – Boosting Brand Awareness with Social Communities
•  32:27 – Story 3 –  Decathlon’s No Tent Left Behind Campaign
•  40:32 – The Tasks

What to Listen to Next

• How We 10x’d Leads for a Finance Company
• Email Marketing Just Got a Whole Lot More Competitive
• Google’s AI Overviews Fiasco | ft. Joe Glendinning