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“Be Cheekier with Your Marketing” I ft. Lauren Cressey (Dojo #9)

“Be Cheekier with Your Marketing” I ft. Lauren Cressey (Dojo #9)

“” In This Episode… Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we’re joined by Lauren Cressey and our stories include: Google’s Rumoured Deal to Add Gemini to Apple Devices The Growing…

Posted on March 20, 2024

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Create Content That Serves Your Target Customers | Dale Davies (Dojo #8)

Create Content That Serves Your Target Customers | Dale Davies (Dojo #8)

“” In This Episode… Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week, our stories include: Google’s latest algorithm update (AI content getting annihilated?) Lessons from Dove tackling Sephora’s “10 year olds” problem…

Posted on March 15, 2024

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How To Get Qualified B2B Leads Using SEO (#311)

How To Get Qualified B2B Leads Using SEO (#311)

“” In This Episode… It’s one thing to do B2B SEO and get leads. But getting qualified leads from your SEO is a ninja thing to do. And by qualified, I’m talking BANT qualified. “But how do I do this?”…

Posted on March 11, 2024

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How Clear Brand Purpose Helps Your Marketing | Ali Newton & Karl Hughes (Dojo #7)

How Clear Brand Purpose Helps Your Marketing | Ali Newton & Karl Hughes (Dojo #7)

“” In This Episode… Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week we’ll hear three stories, including one from our special guests, pick the best one, and turn it into tasks you…

Posted on March 7, 2024

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“Authentic Personal Branding Fuels MEGA Growth” | ft. Charlie Marchant (The Dojo #6)

“Authentic Personal Branding Fuels MEGA Growth” | ft. Charlie Marchant (The Dojo #6)

In This Episode… Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week, we’re joined by Charlie Marchant, Exposure Ninja’s CEO. Our first story is about the new partnership between Google and Reddit which could…

Posted on March 1, 2024

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How To Scale Your Websites Revenue in 2024 (#309)

How To Scale Your Websites Revenue in 2024 (#309)

In This Episode… Growth means beefing up your marketing resources to increase your website’s revenue. But growth can be expensive. That’s where scaling comes in. Scaling is about significantly increasing your website’s revenue with only small increases to your cost….

Posted on February 26, 2024

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“Use Co-Branding To Increase Your Reach” | ft. Gemma Keighery (The Dojo #5)

“Use Co-Branding To Increase Your Reach” | ft. Gemma Keighery (The Dojo #5)

In This Episode… Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week, we’re joined by Gemma Keighery, Head of Account Management at Exposure Ninja. Timestamps 00:00 Welcome to the Dojo 14:25 New Surprising AI…

Posted on February 21, 2024

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Is Google KILLING OFF SGE? (#308)

Is Google KILLING OFF SGE? (#308)

May 2024 Update – Google has officially released its Generative AI feature for its search engine, called AI Overviews (formerly the “Search Generative Experience” covered below). You can learn how AI Overviews work in this post: How To Rank in…

Posted on February 19, 2024

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“The DMA is Bigger Than GDPR” | ft. Andy Tuxford (The Dojo #4)

“The DMA is Bigger Than GDPR” | ft. Andy Tuxford (The Dojo #4)

In This Episode… Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks. This week, we’re joined by Andy Tuxford, Head of SEO at Exposure Ninja. The Dojo podcast this week covers a range of marketing news,…

Posted on February 14, 2024

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