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Listen To This Before Hiring a Marketing Agency (#332)

Listen To This Before Hiring a Marketing Agency (#332)

Struggling to choose between an agency, freelancers or in-house? Here’s how to decide.

Posted on September 23, 2024

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Why You Shouldn’t Be Afraid of AI PPC Tools (Dojo #34)

Why You Shouldn’t Be Afraid of AI PPC Tools (Dojo #34)

We chat about OpenAI’s new o1 model, the Meta summit and how we got a 363% increase in Google Ads leads using AI assets

Posted on September 19, 2024

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What Happened to Google’s Search Generative Experience? (SGE) (#331)

What Happened to Google’s Search Generative Experience? (SGE) (#331)

“” In May last year, Google announced the next evolution of its search engine, something called SGE or the Search Generative Experience. This was pitched as something that would transform the way that people use Google, allowing us to have…

Posted on September 16, 2024

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Google Tries to Patch Things Up With SEOs After The Helpful Content Update (Dojo #33)

Google Tries to Patch Things Up With SEOs After The Helpful Content Update (Dojo #33)

“” In This Episode… Welcome to the Dojo, a weekly marketing news podcast by Exposure Ninja. This week we’re joined by Hattie Stiff, Performance Marketing Manager at JENZA, a business helping people to explore the world and enhance their resumes…

Posted on September 12, 2024

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How To Create the Perfect Marketing Strategy for 2025 (#330)

How To Create the Perfect Marketing Strategy for 2025 (#330)

Learn how to create a personalised digital marketing strategy that will actually get you results in 2025.

Posted on September 9, 2024

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How Many Outbound Links is TOO Many? (And What Google Really Thinks) (Dojo #32)

How Many Outbound Links is TOO Many? (And What Google Really Thinks) (Dojo #32)

“” In This Episode… Welcome to the Dojo, a weekly marketing news podcast by Exposure Ninja. This week we talk about: Perplexity AI plans to start running ads How many outbound links should you be including in your content? Here’s…

Posted on September 5, 2024

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534% REVENUE INCREASE for Multi-Location Business in a HYPER Competitive Industry (#329)

534% REVENUE INCREASE for Multi-Location Business in a HYPER Competitive Industry (#329)

  “” In This Episode… We helped a local hearing clinic boost their revenue by 534% and reduce their cost per acquisition by 48% – helping them open 5 new locations. How? Through the power of digital marketing. Using a…

Posted on September 2, 2024

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AI Overviews Are Here To Stay. Buckle Up (Dojo #31)

AI Overviews Are Here To Stay. Buckle Up (Dojo #31)

“”   In This Episode… Welcome to the Dojo, a weekly marketing news podcast by Exposure Ninja. This week we talk about: What you need to do as Google AI Overviews continue to roll out and change Google Lens collaborates…

Posted on August 29, 2024

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Google Is Artificially Inflating Your PPC Costs (#328)

Google Is Artificially Inflating Your PPC Costs (#328)

“” TL;DR: A recent report has revealed Google’s manipulative tactics for squeezing more money out of PPC advertisers. We’ve long suspected it, but now we have concrete evidence. It’s time to ditch the illusion of partnership and recognise Google for…

Posted on August 27, 2024

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