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Learn why Google’s first-ever UK user decline matters for your 2025 marketing strategy, plus how YouTube videos in AI Overviews creates new opportunities.
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Learn why crafting an SEO strategy for 2025 requires mastering Generative Engine Optimisation (GEO) to stay ahead in AI-driven search and recommendation platforms.
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“” Episode Overview This week on The Dojo, we dissect the recent collapse of AllPlants, a UK vegan meal delivery service, amidst a massive marketing spend. We analyse their financial data, marketing strategies (social media, SEO, PPC), and pinpoint critical…
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“” PPC is more competitive than ever. According to Optmyzr, search CPCs are up 22 percent year on year. Because it’s getting more expensive, if you want to generate ROI from search advertising, you need to be on your A…
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Discover how Perplexity’s AI shopping assistant and Google’s AI overview ads are transforming digital marketing beyond 2025.
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“” In This Episode… ChatGPT’s 200 million weekly active users immediately make ChatGPT with Search one of the most important search engines for us marketers to optimise for. In fact, ChatGPT with Search is just one of a number of…
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“” In This Episode… In this week’s episode of The Dojo, Tim Cameron-Kitchen, Jess Percival, and Dale Davies dive into the secrets of virality, what’s happening with Google’s November 2024 core algorithm update, and how to make the most of…
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“” Today we’ve got 5 different types of digital marketing strategies to share with you. These are tried and tested strategies that are working right now for Exposure Ninja clients and our portfolio companies. And there’s a lot of…
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“” In This Episode… Welcome to the Dojo, a weekly marketing news podcast by Exposure Ninja. This week the spotlight is on: The Impact of ChatGPT Search on Marketers The Viral Power of Crumbl Cookies The discussion begins with OpenAI’s…
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