Are You Falling Into The Sunk Cost Trap? (Dojo #42)
Episode Overview This week on The Dojo, we dissect the recent collapse of AllPlants, a UK vegan meal delivery service, amidst a massive marketing spend. We analyse their…
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Are You Falling Into The Sunk Cost Trap? (Dojo #42)
Episode Overview This week on The Dojo, we dissect the recent collapse of AllPlants, a UK vegan meal delivery service, amidst a massive marketing spend. We analyse their…
Listen now
8 Common PPC Mistakes (and How To Avoid Them)
PPC is more competitive than ever. According to Optmyzr, search CPCs are up 22 percent year on year. Because it’s getting more expensive, if you want to generate…
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Are AI Shopping Assistants The Next Big Threat to eCommerce? (Dojo #41)
Discover how Perplexity's AI shopping assistant and Google's AI overview ads are transforming digital marketing beyond 2025.
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ChatGPT Search — The Ranking Factors We Know So Far (#339)
In This Episode… ChatGPT’s 200 million weekly active users immediately make ChatGPT with Search one of the most important search engines for us marketers to optimise for. In…
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Everything We Know About the November 2024 Core Algorithm Update So Far (Dojo #40)
In This Episode… In this week’s episode of The Dojo, Tim Cameron-Kitchen, Jess Percival, and Dale Davies dive into the secrets of virality, what’s happening with Google’s November…
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The Best Digital Marketing Strategies for 2025 (#338)
Today we’ve got 5 different types of digital marketing strategies to share with you. These are tried and tested strategies that are working right now for Exposure…
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ChatGPT Search is using BING?! – Everything We Know So Far… (Dojo #39)
In This Episode… Welcome to the Dojo, a weekly marketing news podcast by Exposure Ninja. This week the spotlight is on: The Impact of ChatGPT Search on Marketers…
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The Best Local SEO Strategies for 2025 (#337)
In This Episode… Whether you’re a large multinational brand with tons of locations or you’re a single location business, the world of local SEO is evolving fast and…
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Google’s AI Overviews to Reach 1 Billion Users by Year-End (Dojo #38)
Tim, Dale and Jess discuss a big week for AI, IKEA’s new face of gaming and why we might want to stop calling it SEO.
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