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“” PPC is more competitive than ever. According to Optmyzr, search CPCs are up 22 percent year on year. Because it’s getting more expensive, if you want to generate ROI from search advertising, you need to be on your A…
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Discover how Perplexity’s AI shopping assistant and Google’s AI overview ads are transforming digital marketing beyond 2025.
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“” In This Episode… ChatGPT’s 200 million weekly active users immediately make ChatGPT with Search one of the most important search engines for us marketers to optimise for. In fact, ChatGPT with Search is just one of a number of…
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“” In This Episode… In this week’s episode of The Dojo, Tim Cameron-Kitchen, Jess Percival, and Dale Davies dive into the secrets of virality, what’s happening with Google’s November 2024 core algorithm update, and how to make the most of…
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“” Today we’ve got 5 different types of digital marketing strategies to share with you. These are tried and tested strategies that are working right now for Exposure Ninja clients and our portfolio companies. And there’s a lot of…
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“” In This Episode… Welcome to the Dojo, a weekly marketing news podcast by Exposure Ninja. This week the spotlight is on: The Impact of ChatGPT Search on Marketers The Viral Power of Crumbl Cookies The discussion begins with OpenAI’s…
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“” In This Episode… Whether you’re a large multinational brand with tons of locations or you’re a single location business, the world of local SEO is evolving fast and you need to keep up. Not to brag, but the team…
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Tim, Dale and Jess discuss a big week for AI, IKEA’s new face of gaming and why we might want to stop calling it SEO.
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Wondering how to get recommended by Google’s AI Overviews or AI chatbots? We explain Generative Engine Optimisation.
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The marketing industry changes every day. Stay up-to-date with the latest and effective marketing trends every week.
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