279% Increase in Leads for Niche Consultancy in Just 6 Months
increase in total leads within 6 months
high-value deal from a single organic enquiry
surge in Google Ads conversions
The Challenge
Russell Regulatory Consultants came to us, facing major visibility and lead acquisition challenges. Their website produced just 24 organic leads in the previous year, and they lacked the internal resources needed to attract or convert high‑value B2B enquiries.
Although they operate in a high‑demand niche, the business’s online presence was minimal, with almost no keyword rankings and no scalable lead generation funnel. Competitors dominated search results, making it difficult to capture traffic or establish trust online.
The Business
Russell Regulatory Consultants provides regulatory compliance consultancy services to manufacturers of medical devices, in vitro diagnostics (IVDs) and cosmetics, helping them achieve market access, maintain compliance, and manage regulatory requirements.
The Goal
With a website rebuild and an integrated Search Engine Optimisation (SEO), Content Marketing, and Pay-per-Click (PPC) strategy, the aim was to attract more qualified traffic and generate consistent inbound leads from the website by April 2026.
The Strategy
Step 1: Website Redesign for Conversion
We rebuilt the website to transform it into a high-converting lead generation engine. This included a full rewrite, SEO-aligned service pages, lead magnets, and strategically placed calls to action (CTAs), all designed to guide users from education to enquiry. Lead magnets and soft conversions were added to capture early-stage interest and nurture it through the funnel.
Step 2: SEO-led Content Strategy
We began by addressing key technical SEO issues to establish a solid foundation for improved visibility and indexing. From there, we implemented a targeted SEO content strategy focused on high-intent, industry-specific keywords. This included optimised service pages, a lead-generating downloadable asset, and tightly themed content clusters designed to capture demand across each of the client’s core service areas.
Step 3: Google Ads Campaigns
Our expert PPC team launched a focused Google Ads campaign using a test-and-learn framework to identify the most commercially valuable keywords, audiences, and service areas. Our strategy focused on aligning benefit-driven ad copy with user intent and directing PPC traffic to the highest-converting landing pages. As data came in, we activated remarketing campaigns and switched to Maximise Conversions bidding to improve efficiency and capture more high-quality leads.
The Results
Result 1:
Russell Regulatory Consultants came to us, generating just 24 organic leads over the previous year. Within 6 months, that number jumped to 91 leads, with improved lead quality and higher-value enquiries. This 279% increase in leads included a £12,000 consulting deal directly attributed to our campaign.
Result 2:
Our SEO and content marketing strategy delivered a 240% increase in organic leads, driven by technical optimisation, targeted service pages, and long-form blogs. Key blogs and landing pages now rank in Position 1 on Google, driving qualified traffic from high-intent searches. The site is also featured in over 100 AI Overviews, giving Russell Regulatory Consultants standout visibility in both traditional and AI Search results.
Result 3:
Our adaptable PPC strategy drove a 364% increase in Google Ads conversions in just one quarter, going from 14 leads to 65 leads with only a 2.76% increase in ad spend. We also significantly dropped cost-per-acquisition (CPA) by 77.86%, decreasing from £464.12 to £102.74. This has made PPC not only scalable but commercially viable for a consultancy with limited historical paid media results.
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