Blogs by our marketing Ninjas. We share (most of) what we learn from being on the cutting edge of digital marketing.
We cover the top five AI Search trends and predictions shaping 2026, what these shifts mean for marketing leaders, and show how CMOs can act now to stay ahead of the competition.
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It’s the question on the lips of every business owner, CEO and more… How are we going to grow as a company? Admittedly, it’s a big question. Ads? Social media? Sales? A shocking publicity stunt? Any marketer could give you…
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May 2024 Update – Google has officially released its Generative AI feature for its search engine, called AI Overviews (formerly the “Search Generative Experience” covered below). You can learn how AI Overviews work in this post: How To Rank in…
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So, you’ve decided you want to learn how to do marketing. There are so many types of marketing, channels, and skills you need — where do you start? The answer is right here. If you’re unsure what type of marketer…
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Your target audience is a huge part of your business and one of the most important marketing fundamentals. By target audience, we mean your ideal customers – the people you want to buy your product or service. Not having a…
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Marketing certifications are essential proof that you have marketing knowledge. They can help you get a job, advance your career or help you learn a new skill. You don’t need certifications to get a job in marketing, but they can…
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Marketing. What is it, exactly? You know you need it, but what does that really mean? Is it advertising? PR? Events? Social media? It’s all of those things and more, but at its core, marketing is about understanding your audience…
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Everyone has a different idea of marketing. Whether you think it’s billboards at bus stops, an internet celebrity promoting a product, or an advert you saw on TV, you know the point of marketing — to sell a product or…
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A go-to-market strategy (GTM strategy) is a detailed plan that outlines how a company or organisation will introduce and promote its products or services to the target market and customers. It’s a strategic approach that covers all aspects of bringing…
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Loading the Elevenlabs Text to Speech AudioNative Player… Marketing a service-based business is a tad different from marketing a product-based one. But don’t worry. We’ll be exploring the options available to you and how you can set yourself apart from…
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The marketing industry changes every day. Stay up-to-date with the latest and effective marketing trends every week.
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