1. Keyword Research

eCommerce keyword research requires study around product names, product categories and broader terms, as there are different levels of searcher intent. “Nike flyknit racer mens” and “new trainers” could both be relevant terms, for example, but come with very different levels of intent. We’ll begin our work together by collecting and then prioritising keywords into groups of short, medium and long term targets so that we can get your ranking moving as quickly as possible.

Throughout the SEO work we’ll be revisiting the keywords that we’re targeting as this research can guide the content and outreach that we’ll do in other areas of our marketing work with you.

2. Website Optimisation

eCommerce websites typically offer lots of opportunity to increase search engine friendliness and user engagement, and we’ll be working through the areas that we identify on your site, in order of priority.
Product category pages are often a focus area, as with a bit of attention they can usually be optimised to increase visibility for traffic with a lot of commercial intent (i.e. people who are ready to buy), and yet on most sites they tend to be underperforming.

Working on product pages themselves can be highly productive, particularly for products that have high search volumes or are particularly profitable. Whether it’s beefing up product descriptions, writing buyers guides, increasing internal links or reworking the content already present on the site, our SEO team will prioritise the work to maximise your ROI.

3. eCommerce Content creation

Very few high-ranking eCommerce websites got to where they are without investing time or money (usually both) in excellent content. It’s not enough throw up some products and sit back waiting for buyers to empty their wallets. If you’re going to compete with the likes of Amazon, you have to add more value to visitors.

Luckily, there are plenty of content angles that eCommerce stores can take. Our SEO and Content Marketing team will work together to identify the opportunities for content on your site, whether it’s through improving your product descriptions, adding helpful information to your product category pages, writing buyers’ guides, knowledge bases, blog posts, or even a combination of all of them.

We treat content as a fundamental part of any SEO campaign so whether we’re creating it ourselves or guiding your team to create it, we’ll make sure that every word is driving the maximum traffic possible.

4. Authority and Links

Without authority and links, even the most content-rich and well optimised eCommerce website will struggle. Our Content Marketing and SEO teams will collaborate on sourcing link opportunities from high authority blogs, magazine sites, influencers, and anywhere that your target audience spends their time.

So whether it’s securing product reviews or running giveaways, we’ll make sure that your products are being featured and that your store is picking up the mentions and discussion it deserves.

5. eCommerce SEO Reporting

In a potentially complex project such as eCommerce SEO, it’s absolutely vital that you understand the work that your SEO company is doing. That’s why we see it as our responsibility to show you, in plain English, exactly what we’re doing, explain why we’re doing it, and demonstrate the results that this work is bringing in.

Our reports are designed to educate and inform, not confuse and intimidate. So as well as the necessary graphs and stats, we include plain English explanations written by the team working on your campaign. You’ll also have your Project Manager on hand to talk through each report over the phone with you, should you choose.