eCommerce SEO Services From The SEO Agency That Gets You Results

SEO for eCommerce websites has the power to get you in the top spots of the search results. Finding people ready to buy your products through organic search is one of the most profitable ways to increase sales. There are smart ways to increase search engine visibility for eCommerce websites. We’ve worked with large multinational eCommerce sites down to small startup stores and gotten incredible results for our eCommerce clients.

Request your free eCommerce SEO review and plan now

eCommerce SEO is Different

Basic principles of SEO (Search Engine Optimisation) never change. But eCommerce sites present their own set of challenges. That could be duplicate content or optimising category pages with thin content. Not to mention optimisation of product pages that are relying on boilerplate descriptions. The complexity that eCommerce websites bring means you need an SEO agency that know what to do. Fortunately for you, we are Ninjas.

What does an Exposure Ninja eCommerce SEO Campaign look like?

We structure our SEO campaigns around your business. We’ll look at the ranking factors required to get your website into the top spots on the search results. And we’ll use every tool in our SEO arsenal to do it.

1. Keyword Research

SEO for eCommerce websites starts with keyword research. We study product names, product categories including broader terms. As an eCommerce website, many of your keywords focus on product page keywords – so we look for high opportunity keywords, long tail keywords and search intent.

We review your category pages and keyword targeting, and check your competitors’ too. We’ll dig in deep to find the best category-focused keywords. We’ll review your site structure and menu layout in line with these categories. Our goal is to get your ranking moving as quickly as possible.

2. Website Optimisation

eCommerce websites typically show opportunity to increase search engine friendliness and user experience. We work through all the SEO opportunity areas on your site in order of priority

Product category pages are often a focus area. With some SEO, we can increase visibility for traffic with a lot of commercial intent (i.e. people who are ready to buy). Working on the site architecture and product pages themselves can also be productive and this is particularly effective for profitable products and those with high search volumes. We beef up product descriptions, ensuring they’re unique. We also work hard on increasing internal links and improving the content.

How the pages appear in the search results page is important too. We update title tags and meta descriptions to improve click through rate. We also use structured data to try to gain rich snippets such as reviews and star ratings in the SERPs. It is up to Google whether to display rich snippets or not, but adding Schema markup boosts our chances.

3. eCommerce Content Creation

No high-ranking eCommerce websites got to where they are today without investing in high quality content. It’s not enough to throw up some products and sit back waiting for buyers to empty their wallets. If you’re going to compete with the likes of Amazon, you have to add more value to your visitors.

Luckily, there are plenty of content angles that eCommerce stores can take. Our SEO and Content Marketing team work together to identify content opportunities. We improve your product descriptions and add helpful information to your category pages. We may also write buyers’ guides, knowledge bases, blog posts, or a combination of these.

We treat content as a fundamental part of any seo campaign and we make sure that every word counts, driving the most traffic possible to your website.

4. Authority and Links

Link building improves website authority and ranking and drives relevant, valuable traffic. Our Content Marketing and SEO team collaborate to source link opportunities for your website. We work with high authority blogs, online magazines and Influencers – and we find websites where your target audience spends their time.

We only provide high quality link building to create a natural backlink profile. To do this, we gain links from a variety of sources and content types. We build links through product reviews, giveaways, interviews, comments, data and articles. Check out the amazing results we’ve achieved through content marketing for eCommerce businesses.

5. eCommerce SEO Reporting

In a complex project such as SEO for eCommerce, it’s important to understand the work that your SEO company is doing. That’s why we see it as our responsibility to show you, in plain English, exactly what we’re doing. We explain why we’re doing it, and show the results that this work is bringing in.

Our reports are designed to educate and inform, not confuse and intimidate. Your Project Manager is always on hand to answer any questions and explain tasks in more detail. They’ll continually review your SEO strategy and make sure our teams are on track.

What Our SEO Clients Say About Us

Exposure Ninja have run my SEO campaign for over 12 months. My leads have gone up 2-3X per week and my conversion rate on those leads has gone up too. I’m getting a higher volume of leads and leads that are easier to convert. Fantastic!

Russell Smith

Russell Smith Chartered Accountants

5.0

2018-06-06T13:42:24+01:00

Russell Smith

Russell Smith Chartered Accountants

https://exposureninja.com/blog/testimonials/59689/

Exposure Ninja have managed our website, SEO, blogging and PR outreach activity for many years. They continuously make pro-active optimisations to improve my account performance, understand my business, consistently deliver new patients into my practice and are a joy to work with!

Chig Amin

Epsom Dental Centre

5.0

2018-06-06T13:45:49+01:00

Chig Amin

Epsom Dental Centre

https://exposureninja.com/blog/testimonials/59691/

My experience with Exposure Ninja has been absolutely brilliant. Really pro-active, I like the way they pre-plan, so we had a detailed plan of the whole project beforehand. I’m really excited for the future and I can heartily recommend Exposure Ninja.

Carl Waring

Mayiclaim

5.0

2018-06-06T13:47:15+01:00

Carl Waring

Mayiclaim

https://exposureninja.com/blog/testimonials/59692/

Want to see how we’d increase your eCommerce store’s search visibility and sales?

Request your free review and tailored marketing plan. We’ll show you the tweaks to make to increase sales from organic search.

Request your free SEO review and plan now

eCommerce SEO Services From The SEO Agency That Gets You Results

eCommerce SEO is Different

What does an Exposure Ninja eCommerce SEO Campaign look like?

1. Keyword Research

2. Website Optimisation

3. eCommerce Content Creation

4. Authority and Links

5. eCommerce SEO Reporting

What Our SEO Clients Say About Us

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