Exposure Ninja is a leading influencer marketing agency that connects businesses to new audiences through social media influencers. We find new target customers who love your products. Want to see how we’ll hit your goals with influencer marketing? Request a free digital marketing review.
An Honest Influencer Marketing Agency That Really Cares
Since 2012, we’ve created and executed several successful influencer marketing strategies to promote hundreds of businesses across the UK, Europe, and the USA.
We’re authors of the best-selling book, How to Get to the Top of Google, where you can read about the influencer marketing strategies and techniques we use to get businesses featured by top influencers.
You won’t find a team anywhere else out there that cares as much about your business as we do. We believe in building relationships with our clients based on trust, and we’re genuinely invested in getting you results.
Get a Free Copy of Our Bestselling Book
Cemented in bestseller lists for eight years, the book continues to explain how businesses like yours can rank at the top of Google and earn increases in traffic, leads, and sales — and we’d like to give you a copy for free.
Click the button below to download your free copy.
How We Do Influencer Marketing
No two Exposure Ninja influencer marketing campaigns are the same. Every brand, product, influencer and audience is different, so we design your campaign around your business and business goals.
We find the right influencers for your brand, from top creators with a global reach to niche and micro-influencers renowned for authenticity. We make sure content creators share your brand values, have a high engagement rate and an audience that is a perfect match for your business.
Then, we work with influencers to plan creative and captivating campaigns that engage, inspire and inform their audience.
We know how to leverage the most effective types of influencer marketing campaigns, from giveaways to product outreach and sponsored social content.
Want Us to Show You How We'll Reach Your Goals?
Our Digital Marketing Consultants are waiting to review your marketing.
They’ll review your marketing efforts and suggest an exciting influencer marketing strategy for your business.
Request your free website and marketing review below.
What Our Clients Say about Us
“Exposure Ninja is fantastic! No matter which member of the team I deal with I am always talking to a true expert. They are passionate about their field, fun to work with and are brilliant at what they do.“
How Your Influencer Marketing Campaign Will Start
Influencer marketing is a type of advertising that relies upon people with significant social clout to advertise a business’s services or products in the form of endorsements, reviews, or product placement.
Before the invention of social media marketing, companies would approach celebrities and pay them to appear within their adverts. The high profile and glamour of these celebrities would draw the attention of their fans to the adverts, increasing brand awareness.
The companies, or their advertising agency, would have complete creative control of the ads.
Today, creative control is in the hands of not just celebrities, but anyone with a large enough audience, or “following”, on social media.
Businesses that want to reach their target market are now paying these social media influencers to promote their business’s services or products within their updates.
The type of promotion varies depending on the type of social media account. One account may create very clearly sponsored reviews of products, whereas others will do product placement (putting products in the background of their regular updates).
Product giveaways are also common in influencer marketing, using competition rules (such as following a brand’s account for a chance to win) to increase brand visibility — and paying the influencer for the opportunity to reach their audience.
Some companies will go further, creating new products in partnership with the influencers and run long-term ambassador programmes with influencers in exchange for regular promotional content.
With worldwide internet users spending an average of 144 minutes per day using social media, influencer marketing is a brilliant way for companies to increase brand exposure, traffic, leads, and sales.
In 2017, a Facebook study found 94% of people had a smartphone in their hand while watching television and that people focused on the TV for only 53% of the time.
Only a few decades ago, television advertising was one of the best ways of increasing brand awareness and sales, but today everyone is staring at their phones so much those adverts might as well not be there.
People are on their mobile phones constantly.
They touch their phones 2,617 times a day, on average.
They stare at them while commuting to work (decreasing the effectiveness of out-of-home advertising). They’re checking them while in the queue at Starbucks — and when they’re on the toilet. Well, 32% of 18-24-year-olds in the US were in 2012 and we expect that to be much bigger today.
If your business is trying to reach people, social media is the way to do it.
You can reach these people using social media advertising or influencer marketing.
Social media advertising (or paid social) is great for businesses that have the time to create unique, exciting, and engaging advertising campaigns using bright and loud ads. The downside of this form of social advertising is the targeting options within the different platforms — such as Facebook Ads or Instagram Ads — may not be as granular as your business needs.
Influencer marketing, on the other hand, allows businesses to reach specific highly-engaged audiences that are following a social media account for specific reasons.
For example, Henry and Ian, of the vegan cooking channel, BOSH, post daily recipe videos on their Instagram account. Occasionally, the pair will share a recipe with a featured product — such as in the example below where the vegetable margarine company, Vitalite, paid the pair to run a competition and post several updates featuring their product.
BOSH’s followers will have been far more interested in the recipe than the product featured in the video. But when those followers next need margarine, Vitalite will most likely be the brand at the front of their mind — whether they remember that BOSH featured it or not.
Food accounts feature food brands. Foodies follow those accounts and get interested enough to try the featured products out.
Fitness accounts feature sportswear and health food brands. Fitness enthusiasts follow those accounts and are impressed enough to buy new gym wear and try the latest protein shakes.
And makeup artists feature makeup and accessory brands. Makeup enthusiasts follow those accounts and want to try the latest shades for themselves.
These people buy the products because they have particular interests that the accounts satisfy — and they trust the people running the accounts enough to try the products.
This trust and access to highly-engaged people is the reason why businesses need influencer marketing as a part of their content marketing campaign.
Just take a look at the #ad hashtag on Instagram for a glimpse at the level of engagement businesses are earning by working with influencers.
You’ll have a dedicated Social Media Specialist who’ll work on your campaign from the research stage to execution. We’ll do our best to pair your business with a specialist who has worked in your industry before. But if that’s not the case, our team of incredibly quick Ninjas will learn all about your industry.
Your campaign will also have a Project Manager. They’ll keep everyone on track towards your goals and will update you on the campaign’s progress. Your Project Manager is your champion and single point of contact, meaning you don’t have to speak to half-a-dozen people via email to get just one thing done.
Your Project Manager will be in touch with you regularly. They’ll keep you updated on what is being worked on and what has been achieved each month.
You can speak to your Project Manager via email or phone (or both, if you prefer). They’ll always be there to help you. Just pick a frequency schedule that suits you and they’ll stick to it.
Each month you’ll get a report from the team explaining what has been accomplished. The report will tell you what we’ve done and how it brings your business closer to your goals.
We’ll also include suggestions on further improvements we’d like to make to your campaign — with your approval.
The report is unique to your campaign — not some basic export from a reporting platform. We create reports manually each month, so you receive actual insights and not just data that makes no sense to anybody.
We’ll also create a live dashboard for your campaign that you can look at any time to see how your campaign is performing.
You can preview an example of this live dashboard here.
The truth about social media success is that it’s rarely a real “overnight success”.
When you see social media accounts “exploding” suddenly there’s usually a lot of preplanning beforehand to make sure the execution is perfect — and the results equally so.
Influencer marketing takes research, organised development, and solid execution. Only by finding the right influencers, using the right type of content, and making sure it launches and runs the way it should do, are social campaigns successful.
You should see results from influencer marketing within the first four to eight weeks of a new influencer marketing campaign. But the most successful campaigns are those that run for months, sometimes years.
If your business needs more immediate results from social media traffic, we strongly suggest using Facebook and Instagram Ads to reach your target market.
If our work makes you unhappy, then we want to know.
We’re in the business of making people happy by increasing their revenue and reaching their goals. When we’re not doing that, we get unhappy too.
If, after a few months, you feel we’re not on schedule to achieve your goals, let your Project Manager know. We’ll work on putting that right, but if you’re still not completely satisfied and want to pause your campaign to have a think, just tell us.
We don’t tie people into long yearly contracts — so if you want to pause your campaign, you can. All we ask is for 30 days notice to tie-up any of the ongoing influencer marketing work that we are sometimes several weeks into organising.
That’s it. Just 30 days notice*. Full stop.
* But we’ll be really sad about it.
Not Sure If You Need Influencer Marketing?
Our Digital Marketing Consultants are here waiting to help you.
Request a free marketing review today and they’ll record a 15-minute video explaining how they’ll help your business achieve your one-year, five-year, or 10-year goals.