#236: Patagonia: Good ethics, poor digital marketing

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In This Episode…

Today we take a deep-dive into Patagonia’s Digital Marketing Strategy.

Outdoor clothing brand Patagonia puts its values and ethics front and centre in its digital marketing, but leaving plenty of growth on the table by not covering some of the real fundamentals of digital marketing.

The question of course is: Is this impacting them?

And of course the bigger question is: What can fellow e-commerce store owners, ethical brand owners and the rest of us marketers learn from Patagonia’s digital marketing.

In today’s video and podcast, we talk you through the ups and downs of Patagonia’s marketing strategy, and help you discover what not to do when it comes to your own digital marketing.

Timestamps

00:00 — Intro
00:29 — The Rise of ESG Standards
04:24 — How Patagonia Generates Sales
10:11 — Innovation in Marketing
12:54 — How Patagonia Gets Traffic
16:16 — Patagonia’s Social Media Strategy

Related Links

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