In This Episode…
High-end fitness brand lululemon has been described as developing a “cult-like” following over the years.
But how did it achieve such a massive fanbase?
Today we will take a deep dive into lululemon’s marketing strategy by looking at the company’s history, website and social media to find out exactly how this company went from a small yoga studio to over 500 stores worldwide in 2021.
This digital marketing deep dive covers:
- Website Content
- Social Media
- Brand Reputation
- SEO
- Optimising Key Pages
If you’d prefer, you can also get this video and podcast in blog format!
Timestamps
00:00 — Intro
00:24 — Website Content
03:26 — Social Media
06:44 — Brand Reputation
08:52 — SEO
10:23 — Optimise Key Pages
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