#227: 5 Lessons from lululemon’s Digital Marketing Strategy

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In This Episode…

High-end fitness brand lululemon has been described as developing a “cult-like” following over the years.

But how did it achieve such a massive fanbase?

Today we will take a deep dive into lululemon’s marketing strategy by looking at the company’s history, website and social media to find out exactly how this company went from a small yoga studio to over 500 stores worldwide in 2021.

This digital marketing deep dive covers:

  • Website Content
  • Social Media
  • Brand Reputation
  • SEO
  • Optimising Key Pages

If you’d prefer, you can also get this video and podcast in blog format!


00:00 — Intro
00:24 — Website Content
03:26 — Social Media
06:44 — Brand Reputation
08:52 — SEO
10:23 — Optimise Key Pages

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