In This Episode…
BrewDog has certainly placed itself as the top craft beer brand in the UK and built a bridge between the average beer-drinker and the craft-beer community.
But how did they achieve this?
This video will take a look at Brewdog’s Marketing Strategy, and how they’ve placed themselves as the market leaders in the craft beer industry.
Even if you don’t sell craft beer, these marketing techniques can apply to any business, so keep watching! It may help you see your marketing strategy from a new perspective.
We take a look at:
- Brand Mission
- Marketing Stunts
- Ad Creative
- Where BrewDog Can Improve
- Site Navigation
- Social Media
00:00 — Intro
00:59 — BrewDog’s Brand Mission
02:12 — BrewDog’s Marketing Stunts
08:23 — Ecommerce
12:53 — Ad Creative
15:07 — Where BrewDog Can Improve
17:22 — BrewDog’s Site Navigation
18:37 — BrewDog’s SEO
22:47 — BrewDog’s Social Media
26:55 — Key Lessons and Takeaways